IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
T.C. Jennings

By T.C. Jennings

Apr 3, 2019


News Facebook Marketing
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
News  |   Facebook Marketing

Zuckerberg Is Pondering a 'News' Tab on Facebook [+Interview Video]

T.C. Jennings

By T.C. Jennings

Apr 3, 2019

Zuckerberg Is Pondering a 'News' Tab on Facebook [+Interview Video]

Mark Zuckerberg continues to ponder his company’s role in the distribution of news across the most used social media platform in the world. This time, throwing around the idea of a dedicated “News” tab on Facebook

In a similar vein as his recent op-ed, Zuckerberg made the announcement during the course of his interview with Mathias Döpfner the CEO of Europe’s largest publisher, Axel Springer.

The interview was posted to Zuckerberg’s personal Facebook feed and presents his thoughts on how to keep information from becoming divisive, as well as ensure its accuracy.

What We Know So Far

The embattled CEO finally gave some inclinations about how Facebook plans to install new strategies for news distribution. Enter, the ‘News’ tab. According to Zuckerberger:

“There's a lot of news content in there, because it's so important, but there's a lot of people who... want more news. One of the things that's really worked over the last year or two is we've launched [Facebook Watch] for video, where people [who] weren't getting all the video they wanted in News Feed could go to...a dedicated space to get video. Because that has started to really grow quickly, we've decided that there really is an opportunity to do something like that with news as well." 

This may come as a surprise considering Facebook just got rid of its “trending news” ticker, but perhaps it wasn’t the correct approach. 

While there are many areas for concern when it comes to the News tab, the most critical will be maintaining publisher’s authority in key areas like control over content, audience relationships, and revenue sharing.

These concepts are at the crux of what Zuckerberg refers to as “trustworthy news.”

The CEO clearly is focused on revamping the image of Facebook after the data security breaches that marred the company’s reputation last year.

Relationship Issues: Publishers vs Social Media

Historically, publishers and the social media giant have not seen eye-to-eye, which is one reason many spectators remain skeptical about this change 

Consider the examples of Facebook having fallouts with publishers in the past over things such as content, newsfeed algorithms, and revenue sharing agreements. 

Couple a rocky publisher relationship with Facebook’s announcement a couple of months ago that they would be not be renewing many of the funding of their news-based programs, it would seem an odd time to double down on new infrastructure.

Why You Should Care

The manner in which Facebook decides to implement their News tab, should it become a reality, will surely change the way content is presented, organ ized, boosted, and served to users.

That means the way in which you are able to educate, engage, and delight your audience will also change -- yes again.

Paying attention to and understanding how Facebook plans to organize and present media to users will make your strategies more informed, well-articulated, measurable, and ultimately effective.

Think of it like this: How can you expect to win the game if you don’t know where the field is?

What You Should Do

No earth-shattering action is needed at this moment.

There is really only one thing to do.

Think about how you as an organization are approaching news on Facebook and how you view the relationship between news and users.

In what ways will you need to shift or change your strategy to take advantage of Facebook’s new emphasis on journalistic integrity?

Check back in periodically as this story develops and we continue to provide more insight into what's happening and what it means for you.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.