Sales & Marketing Growth Partner

Become The Most Recommended Company In Your Market.

IMPACT helps established businesses earn trust, get recommended by people and AI, and win more customers through sales and marketing coaching, training, and hands-on implementation.

The Challenge

What's Getting in the Way of Your Next Stage of Growth?

Your next stage of growth may require better leads, stronger sales conversion, or a more capable team. IMPACT helps established businesses identify and address the sales and marketing challenges standing in their way.

  • Improve AI Visibility: Understand how your business appears in AI answers, then improve the content and customer proof buyers can find.
  • Generate More Qualified Leads: Build an inbound approach that helps you reach beyond referrals and attract buyers who fit your services and budget.
  • Turn More Leads Into Customers: Improve buyer education so salespeople spend less time with poor-fit prospects and help qualified buyers make a decision.
  • Improve Speed to Lead: Find and fix delays between a website inquiry, the right person on your team, and a useful response.
  • Implement AI Systems & Automation: Put AI and automation to work in specific sales and marketing workflows, with people responsible for quality and decisions.
  • Improve Website Conversion: Find where your website leaves buying questions unanswered, then improve its content and conversion paths.
  • Fix CRM & Customer Data: Address incomplete CRM records and missed handoffs so your team can understand its pipeline and follow up with confidence.
  • Build a Stronger Marketing Team: Help a growing internal team develop the content, video, and marketing skills it needs, with coaching and practical feedback.
  • Get More From Your Ad Spend: Connect campaigns, landing pages, and sales follow-up to the opportunities and customers your budget should support.

Who is IMPACT?

To tackle these exact challenges, IMPACT provides the coaching, training, and hands-on implementation your team needs to grow. Based in Cheshire, Connecticut, our coaches and specialists work with businesses throughout the United States and Canada to identify what to fix first, put improvements into practice, and build your team’s ability to keep improving. That work can include content, video, sales, websites, HubSpot, paid media, and practical AI adoption. You can work with us to implement the Endless Customers system or start with a focused service to address an immediate need.

Our Services

Sales & Marketing Services For Established Businesses

IMPACT helps your team get found, earn trust, and turn more buyers into customers through coaching, training, and hands-on implementation.

Deep Diagnostic & Roadmap

Know What To Fix First.

Work with IMPACT to assess your sales and marketing across 124 checkpoints and build a prioritized 3-, 6-, and 12-month roadmap.

$5,000 one-time investment

Explore the Deep Diagnostic & Roadmap

Your plan is yours. Implement it with your team, another provider, or IMPACT. No ongoing engagement required.

Already know where you need help? Explore our four service areas.

Endless Customers Coaching and Training

Build a team that earns buyer trust and drives growth. IMPACT coaches your executives, marketing team, and salespeople to put the Endless Customers system into practice.

  • Leadership alignment: Set priorities, build accountability, and connect sales and marketing around a shared plan.
  • Content and video: Hire, onboard, and train content managers; coach videographers to create the articles and videos buyers need.
  • AI and organic visibility: Apply answer engine optimization (AEO) and create content that helps buyers, search engines, and AI tools understand your expertise.
  • Sales and AI skills: Train your team in Assignment Selling, using educational content before sales conversations, and practical AI skills for daily work.

HubSpot Services

Make HubSpot work for your business and the people using it. IMPACT combines coaching and training with hands-on implementation in your own portal.

  • Onboarding and cleanup: Set up your CRM, organize customer data, and improve an existing portal.
  • Pipelines and automation: Build sales processes, workflows, and handoffs that support how your team works.
  • Reporting and visibility: Connect marketing activity, sales opportunities, and revenue so leaders can make better decisions.
  • Training and AI adoption: Help your team use HubSpot and its AI tools confidently, understand the setup, and manage it themselves.

Website Services

Turn your website into a resource buyers trust and your team can manage. IMPACT designs, builds, and improves websites that help people find answers and take the next step.

  • Redesign and optimization: Improve your site’s strategy, messaging, design, usability, and conversion paths.
  • Learning centers: Organize articles, videos, and resources so buyers and salespeople can find useful answers.
  • Self-service tools: Build pricing calculators, configurators, and assessments that help buyers make decisions.
  • Team ownership: Train your team to maintain and improve the site, including with our HubSpot TRUST Theme.

Paid Media Services

Reach the right buyers and understand what your advertising produces. IMPACT helps connect paid media investment to qualified opportunities and customer acquisition.

  • Strategy and targeting: Focus your campaigns on the buyers, channels, and offers that fit your business.
  • Campaign management: Build, monitor, and refine campaigns as you learn what works.
  • Creative and landing pages: Connect the message people see in an ad with a useful, relevant next step.
  • Conversion measurement: Track results beyond clicks so your team can evaluate qualified leads, sales opportunities, and customers.

Companies Growing With IMPACT & Endless Customers…

Many of our companies we work with are in construction, home improvement, retail, business services, and manufacturing.

What Clients Say About Working With IMPACT

Claims We Make

Clarity That Drove Growth

We had a great product, but IMPACT helped us clarify our message and show our value through transparency. By educating instead of selling, we built trust, increased awareness, and accelerated growth in a way that felt authentic and sustainable.

Jeffery_Linta
Jeffery Linta, CEOLinta Roofing

IMPACT Delivered More Than Just Strategy

It’s rare to find a team genuinely invested in your success. That’s exactly what we found in IMPACT. We’re more confident than ever that choosing them was the right decision.

Steve Rennekamp
Steve Rennekamp, President & OwnerEnergy Swing Windows

One of the Best Investments We've Made

After 18 months with IMPACT, we've seen real growth. Their team is skilled, kind, and truly empowering. I’d recommend them to any business ready to level up their marketing and team.

andy_roe
Andy Roe, Chief Executive OfficerRoe Painting

Faster Sales Conversations, and Consistent Growth

IMPACT’s coaching gave us the accountability and structure we needed to apply what we believed in. They challenged us, helped us build the right content systems, and kept us focused. That guidance led to stronger trust, faster sales conversations, and consistent growth.

Kaitlyn Pintarich
Kaitlyn Pintarich, PresidentBerry Insurance

From Siloed Teams to 1,500 Leads a Month

With IMPACT’s coaching, we shifted from pushy tactics to value-first content. Sales and marketing united under one strategy, and within a year we hit 1,500 leads a month with stronger close rates and lifetime value than ever before.

Tony-Paille
Tony Paille, Chief Marketing OfficerAIIM International

Not an Agency. A Long-Term Growth Partner.

IMPACT doesn’t do the work for you. They teach you how to own it. Our team walks away from every session smarter and more confident. I recommend them to any business serious about long-term growth.

Davy_Clay
Davy Clay, Co-FounderDental Claim Support

From One to Six Stores

From one store to six stores, that didn’t happen by accident. Working with IMPACT and Endless Customers gave us guidance early on. The fundamentals haven’t changed, but having coaching helped us adapt as the company continued to grow.

Steve Sheinkofh
Steve Sheinkopf, CEOYale Appliance

Ready to Grow? Start Here.

If you're serious about growing your business and committing to a proven process, stop searching. Hire IMPACT. They’ll help you get real results that actually move the needle.

Kael Johnson
Kael Johnson, Sales ManagerNW Safe

Coaching That Transformed Our Whole Team

In one year, IMPACT helped us shift from uncertainty to clarity. Our team communicates better, creates buyer-focused content with confidence, and shows up as a trusted partner to our customers.

Bethany_Sousa
Bethany SousaHarold Brothers

IMPACT helps keep us on track

We have grown significantly every year since we’ve started doing Endless Customers. IMPACT helps keep us on track and reinforces why we do what we do. That consistency has been important as the business continues to grow.

Keven_Ellison
Keven Ellison, Vice President of MarketingAIS

More Clarity. Better Content. Stronger Sales.

Since partnering with IMPACT, our team is aligned and confident. Content now has purpose, sales conversations are more qualified, and our entire process is built to earn trust and drive results.

Corin-Cook-Berry-Insurance
Corin Cook, Senior Marketing ManagerBerry Insurance

Training, Strategy, and Real Support

If you want a marketing partner that trains your team, offers personalized guidance, and helps you level up, go with IMPACT. They’ve helped us grow our online presence, and I recommend them without hesitation.

Jessie_Anton-1
Jessie Anton, Content ManagerLinta Roofing

From Marketing Guesswork to Real Growth

We were stuck trying to DIY our marketing. IMPACT gave us the structure and clarity we needed. Sales opportunities tripled, especially from qualified leads. We even hired our first salesperson in four years. That’s the power of trust-building content.

Mike_Ritzema
Mike Ritzema, Founder and PresidentSuperior Trucking Payroll

A Lasting Impact on How We Reach Customers

IMPACT transformed how we connect with customers. For any company ready to build a lasting, trust-driven approach to growth, they’re the real deal.

Reed_Channell
Reed Channel, Director of Sales Operations & Development,Zintex

Slow Progress Into Real, Sustainable Growth

Working with IMPACT helped us stay consistent and focused instead of chasing perfection. Their coaching pushed us to keep showing up, publishing, and improving over time. That consistency is what turned slow progress into real, sustainable growth.

Michael Minissale
Michael Minissale, Senior Marketing Operations ManagerMazzella

7x Revenue Growth

In three years, we saw 4x more sales qualified leads in our pipeline and 7x revenue growth. IMPACT’s coaching gave us the clarity and accountability to align our content and become a trusted authority in our market.

patrick moorhead-1
Patrick Moorhead, Former CMOPricefx

A True Partner Through a Complex Website Build

IMPACT guided us through a complex website project with clarity and care. They brought value far beyond design by helping refine our message and story. The process felt focused, collaborative, and surprisingly stress-free.

Dana Svilar
Dana Svilar, Marketing Communications ManagerBird Technologies

Is IMPACT right for your business?

IMPACT is built for established businesses whose customers research, compare options, and need confidence before they buy. We help leadership, marketing, and sales teams improve how they attract qualified buyers, earn trust, and turn opportunities into customers.

We’re a good fit when…

  • Your buyers need confidence. They research and compare before making a meaningful purchase.
  • You have a proven business. Now you want to attract more qualified buyers and turn more opportunities into customers.
  • You want the right kind of help. That may mean a specific service or a coordinated approach across sales and marketing.
  • Your team is ready to participate. Leadership will support the work, give it an owner, and build capability with coaching, training, and implementation.

Another option may fit better when…

  • You’re still proving demand. You need to validate your offering before investing in a broader sales and marketing effort.
  • You want to hand everything off. Your leadership and internal team aren’t able to participate in the work.
  • Your main need is outside our specialties. For example, you need help with marketplace operations or fulfillment.
  • You need guaranteed or immediate results. You’re looking for guaranteed rankings, AI recommendations, or revenue right away.

Industries We Serve

IMPACT provides sales and marketing coaching, training, and implementation for established businesses in the U.S. and Canada. We help teams educate buyers, generate qualified leads, and improve sales.

Home Services

Who We Help: Plumbers, HVAC companies, roofers, remodelers, pool builders, and residential service contractors.

How We Help: We help your team answer homeowners’ questions about pricing, options, and the work involved, so buyers arrive better prepared for a sales appointment.

Client Result: With IMPACT’s coaching, Linta Roofing reported growing from 250 to 450 roof replacements per year over roughly three years.

Manufacturers

Who We Help: Equipment manufacturers, component suppliers, building product manufacturers, and specialty vehicle makers.

How We Help: We help your experts turn technical knowledge into clear content, product videos, and sales resources that support complex buying decisions.

Client Result: With IMPACT’s coaching, MoveMobility reported 98 qualified sales opportunities from 450 inbound leads in a five-month reporting period.

Insurance Agencies & Brokerages

Who We Help: Independent agencies and brokerages offering personal, commercial, and employee benefits coverage.

How We Help: We coach your team to explain coverage, exclusions, and costs through content and video. Your licensed experts provide and review the insurance guidance.

Client Result: With IMPACT’s content and sales coaching, Berry Insurance reported a 27% website-inquiry close rate in its 2021 case study, compared with 16% in 2020.

Accounting, Payroll & HR Firms

Who We Help: Accounting and bookkeeping firms, payroll providers, and outsourced HR firms.

How We Help: We help you explain fees, service scope, and the process of switching providers, so business owners can understand your value and decide whether you fit.

Client Result: After IMPACT coaching and its team’s pricing-calculator rebuild, Superior Trucking Payroll reported five to eight inbound opportunities per week, up from about one.

Retail & E-commerce

Who We Help: Appliance, furniture, specialty equipment, and other retailers whose customers research before buying.

How We Help: We help your team create honest comparisons, pricing resources, and demonstrations that connect online research with showroom and e-commerce sales.

Client Result: Yale Appliance’s CEO reported growth from one primary location to six stores between 2011 and 2025, crediting buyer education and coaching from Marcus Sheridan.

Commercial Contractors

Who We Help: Commercial roofing, painting, mechanical, electrical, and construction firms.

How We Help: We help you use project videos and educational content to explain your qualifications, pricing, and process to property owners and facility teams.

Client Result: After two years of IMPACT training and in-house content creation, West Roofing reported 14 closed commercial roofing deals tied directly to its marketing.

Commercial Real Estate

Who We Help: Commercial brokerages, leasing teams, property management companies, and advisory firms.

How We Help: We help your team turn market expertise into useful answers about lease terms, costs, and property decisions for tenants, owners, and investors.

Client Result: With IMPACT’s content, video, and HubSpot consulting, AQUILA Commercial reported two to four qualified website leads per week in its 2019 case study.

Process & Pricing

Clear Scope. Transparent Pricing. Guaranteed Work.

Start with a conversation about your goals. We’ll recommend the right starting point and explain the scope, investment, and responsibilities before you commit.

How We Work Together

  1. Talk Through Your Goals.

    Tell us about your challenges, priorities, and team. Together, we’ll determine whether IMPACT is the right fit.

  2. Choose Your Starting Point.

    Start with the Deep Diagnostic & Roadmap when you need help identifying priorities, or scope a focused service when you already know what needs attention.

  3. Put The Plan Into Practice.

    Work with our coaches and specialists on the agreed improvements, with clear responsibilities and practical support that builds your team’s capability.

What You Can Expect To Invest

Deep Diagnostic & Roadmap

$5,000 one-time

An assessment of your sales and marketing and a prioritized roadmap your team can put into practice. No ongoing engagement required.

Explore the Diagnostic

Endless Customers Coaching

From $3,750/month base fee

A dedicated coach, ongoing coaching calls, and quarterly planning. Additional team training and hands-on implementation are scoped separately.

View Coaching Program & Pricing

HubSpot, Website & Paid Media Services

Priced by scope

Focused projects and ongoing support, with pricing based on the work and level of help you need. Software and ad spend are separate.

Explore Our Services

Our Work Is Backed By A 100% Money-Back Guarantee.

If our work falls short, tell us in writing within 7 days and we’ll redo it at no cost. If you’re still dissatisfied, notify us again in writing for a full refund of the covered work. Third-party costs, including ad spend, software, and travel, are excluded.

Read the Full Guarantee

Questions About Working With IMPACT

How Is IMPACT Different From A Traditional Marketing Agency?

IMPACT combines sales and marketing coaching, training, and hands-on implementation with a focus on building your team’s capability. We help you decide what to improve, put changes into practice, and understand how the work supports growth. Your team gains more control, whether you bring execution in-house or continue working with specialists.

Can We Hire IMPACT For A Specific Project?

Yes. If you have a clear, immediate need, such as a HubSpot portal setup, a website redesign, or paid media management, we can scope a focused engagement. You do not have to buy the complete Endless Customers coaching program to access our specialist services.

Do We Need An In-House Marketing Team To Work With IMPACT?

It depends on the engagement. Implementing the complete Endless Customers system requires internal ownership, and we often help clients hire and train the right people. Our focused services and specific projects can support a variety of team structures.

Do We Have To Start With The Deep Diagnostic & Roadmap?

No. The Deep Diagnostic & Roadmap is our most common starting point because it helps uncover connected problems and prioritize what to fix first. If you already have a clearly defined need, such as a specific HubSpot challenge or website project, we can scope that service directly.

Can IMPACT Help With AI Adoption And AI Visibility?

Yes. We help your marketing and sales teams build practical AI skills and workflows to improve efficiency. We also guide you in creating helpful, trustworthy content that helps buyers and AI platforms find and understand your expertise.

How Long Does It Take To See Results?

Timing depends on your starting point, project scope, team capacity, and typical sales cycle. Operational improvements and team alignment can come before measurable customer growth and inbound pipeline development. We’ll agree on priorities and measures of progress for your engagement.

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Ready To Become The Most Recommended Company In Your Market?

Talk with IMPACT about your goals, what’s getting in the way, and the right next step for your business.