Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

10 LinkedIn Tips Every Business Can Benefit From

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

10 LinkedIn Tips Every Business Can Benefit From Blog Feature

shutterstock_130180379You have LinkedIn, but are you using it?

I'm not talking about logging in, checking your notifications, and quickly scrolling through the recent updates, but rather actually using it to advance your business.

Often times businesses have LinkedIn in place, as they know they should, but maintaining a presence on the platform is low on their list of priorities.

While it doesn't make sense, it surely happens. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

If your business is guilty of overlooking all that LinkedIn has to offer, we've collected 10 LinkedIn tips from all over the Internet to help prevent you from falling behind. 

1. Connect with a purpose

"Building your connections for the sake of having a large following is not really a sound strategy if you want to effectively grow your business using LinkedIn. Every connection needs to be linked to your goals and objectives in business both now and in the future." Alex Pirouz, Business Advisor & Journalist (Source: Forbes)

2. Employ consistent branding

"LinkedIn visitors trying to find out more about your company will first see your cover image. So it's important that the banner on your LinkedIn company page be easily recognizable; it should be in keeping with your brand identity and of high quality." - Jessica Davis, Content Strategy Specialist at Godot Media (Source: MarketingProfs)

3. Uncover popular content

"LinkedIn Today (Pulse) allows you to discover what the world’s professionals are reading, sharing AND tweeting. Bottom line, it’s a professional social news source that you can utilize to grow your social influence." Stephanie SammonsFounder & CEO of Wired Advisor (Source: Social Media Examiner

4. Crowdsource

"Want a fast and cheap way to find out what your market thinks? Ask them on LinkedIn." - Kurt Shaver, Founder at The Sales Foundry (Source: CIO)

5. Involve your employees

"Businesses can amplify their impact by encouraging multiple employees to actively engage in timely dialogue with other LinkedIn users." - Lauren Hug, Founder of HugSpeak Coaching & Consulting (Source: CIO)

6. Leverage LinkedIn publishing

"The fact that LinkedIn immediately pushes your content out to your network makes it an extremely powerful tool for attracting attention and expanding your reach. This also makes building a valuable LinkedIn network extremely important." John Bonini, Marketing Director at IMPACT Branding & Design 

7. Get to the gatekeeper

"While I’ll try everything I can think of to get through to senior execs using traditional channels, sometimes they are simply too well guarded. That’s where InMail comes in. InMail is LinkedIn’s internal email system and allows you to send an email to any LinkedIn user without requiring an introduction. Basically, it ensures your email gets through to their inbox." - Anna Bratton, Enterprise Account Execute at Salesforce (Source: Salesforce)

8. Avoid buzzwords

"Clichés won't help your profile stand out and might not accurately convey your professional identity on the site." - Jason Fell, Managing Editor at Entrepreneur.com (Source: Entrepreneur)

9. Participate in groups

"Do a little research, think back to your goals, and you’ll likely find a group that will help you reach them. If you can’t find a group, just start one!" - Tracy Gold, Social Media & Content Marketing Specialist (Source: Social Media Today)

10. Don't forget the mobile app

"Simply search for the person you’ve just met on the mobile app, connect, and you won’t have to worry about losing a business card ever again." - Carol Stephen, Social Media Consultant (Source: Business2Community)

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on August 2, 2014

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read