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10 Social Media Trends You Can’t Afford to Ignore

By Carly Stec

10 Social Media Trends You Can’t Afford to Ignore

10 Social Media Trends You Can't Afford to Ignore"Facebook is something we all got in middle school because it was cool but now is seen as an awkward family dinner party we can't really leave," says 19-year-old Andrew Watts.

If you're thinking to yourself, "Wait, what? I thought Facebook was still hip?", you're not alone. 

These days, it feel likes the social media tides are changing more rapidly than ever before, making keeping pace with trends feel like a full-time job. 

For marketers, this is a dilemma you can't afford to leave unresolved, as it's likely that what worked for your business last year won't be enough to sustain growth this year. 

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Before you go into total panic mode, don't.

We came across an infographic that chronicles all things social media that you need to watch out for in 2015. Check it out:

Social_Media_Marketing_Trends

(Source: CJG Digital)

Tweetable takeaways:

2,460,000 posts are made on Facebook every minute. [Tweet this]

By 2018, there will be a projected 2.44 billion people using social networking sites. [Tweet this]

97% of marketers use social media, and 92% acknowledge the importance of the tool for their business. [Tweet this]

Americans, age 18-64, spend 3.2 hours a day on their favorite social network. [Tweet this]

19% of digital marketers spend more than 20 hours per week on social media marketing. [Tweet this]

Mobile penetrations is at an astounding 93%. [Tweet this]

The organic or natural reach of a typical Facebook post will only be a mere 0.027%. [Tweet this]

In 2014, Facebook was the main social network used by B2B marketers, with a high 89% usage rate.  [Tweet this]

LinkedIn is the second most used social network by B2B marketers, with an 88% usage rate. [Tweet this]

 

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Marketing Strategy
Published on January 17, 2015

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