Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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5 Amazing Site Designs on the HubSpot Website Platform

5 Amazing Site Designs on the HubSpot Website Platform Blog Feature

Christine Austin

Creative Lead, 7+ Years of Web Design and Development Experience

March 6th, 2013 min read

For the past five years, IMPACT has been building websites for a variety of amazing clients. As time has passed, we’ve seen an array of platforms arise and try to prove their versatility and vast capabilities.hubspot-design-platform-01.jpg

However, regardless of whohas come and gone, HubSpot’s Website Platform has always managed to take the cake by offering an easy-to-use framework, SEO optimization, mobile support, content personalization, and much more.

HubSpot has also continued to pump in many hours and resources to enhance and grow their platform. In 2014,  the company announced their transition from the Content Management System (CMS) to the HubSpot Content Optimization System (COS) in which they introduced website pages, landing pages, blog forms, email, and analytics.

Towards the end of 2015, HubSpot shifted the terminology again to Website Platform and integrated a truer WYSIWYG (What you see is what you get) template editor to better the experience of its  users.   

With all these updates taking place, agencies and customers have continued to push the limits of the platform and create remarkable sites that separate themselves from the conventional templates we see consistently today.

To get a sense of the platforms true potential, check out these five fantastic websites designed on HubSpot’s Website Platform and learn about what makes them stand out.

1. CataPush

Users today are  delighted with interactive elements and animations that bring light to otherwise stale and stagnant websites.

Catapush is one company that managed to achieve this effect on various areas of its site. The company’s homepage features an animation above-the-fold as well as several more are under the ‘Why Superior?’ section.

The animations help explain the product's functionality in a enjoyable fashion that users will stop and look at.

Catapush_Homepage.png

The rest of the site contains various icons and graphics with content explaining use cases of the product and what it has to offer.

The graphics and large fonts make reading about the product significantly more enjoyable and users still have the option delve further into any features by clicking the CTAs when available.

Catapush_Features_Page.png

The addition of the sub navigation on these pages is an excellent way to remove the possibility of very bulky menus from the global navigation. It divides the content up strategically so users can easily navigate to exactly what they are searching for.

Catapush_Subnavigation.png

I am also quite a fan of their signup page for the free beta. Rather than stuffing more information onto the landing page, the team let the website do the talking and created a simple layout with only the form and scarce content.

Catapush_Landing_Page.png

2. Grapple

Grapple, one of IMPACT’s clients (and a recipient of the 2015 HubSpot Impact Award for Website Design of the year), went through quite facelift on its site. When its site was initially designed, the goal was to provide insight into Grapple’s software and generate leads from new users signing up.

To help facilitate this, the hero on the website’s homepage featured a large image displaying the product and a CTA allowing visitors to sign up for it.

Further down on the page, there were sections that highlighted different aspects of the product. These descriptions were accompanied with images on the left showing examples of each.

Grapple-Homepage.jpg

Since then, in the effort of Growth-Drive Design, Grapple has undergone further changes to optimize it for its users. For instance, we moved the signup form to the hero with a slider showing the companies who use their software.

The large sections that highlighted the product have also been condensed to one section that describes each of the software’s features.

These changes ultimately help shorten the homepage and condense the length of content so it's more digestible, especially for first time visitors.

Grapple_Homepage_Redesign_Version.jpg

3. Altus Financial

Far too often are we met with the traditional hero image and value proposition. Altus Financial added some originality to its site by  incorporating a video into hero section so people can get a realistic sense for the company right off the bat.

Atlus_homepage_hero.png

The homepage also focuses heavily on Altus’ clients, their goals, and testimonials from their current clients. This builds trust and gives the site more credibility,  encouraging users to interact with it or read more into what other clients have achieved.

Atlus_testimonials.png

The site also nicely organizes its information on inner pages that discuss managing one's financial goals. Each inner item contains a short piece of content that’s meant to resonate with the user. Lists to the right of that display the services each item offers along with accordion dropdowns explaining each of them.

Atlus_services.png

Even the company’s blog has been optimized with the most recent article in the hero and later articles displayed below. It also has an excerpt of the article and appropriate tags so users get a quicker idea of what they will be reading.

Atlus_Financial_Blog.png

4. Origami Logic

Origami Logic is a marketing company that strives to quickly get marketers the data they need to make more insightful decisions.

Like most websites have been transitioning to, their global navigation contains their most important items front and center, while less popular items are hidden in the hamburger menu.

This frees up space in the global navigation while still allowing users the ability to travel to other inner pages located in the hamburger menu.

Origami_Logic_Navigation.png

Origami_Logic_Subnavigation.png

Above-the-fold, Origami has its value prop with two different sliders; one displaying the companies who it has  worked with as well as current news.

As you scroll down, the blue background shifts to orange and you are introduced to text that continues to change, telling the users a story. This helps keeps users attention on the content and gets them to read what they may otherwise skip past.

Origami_Logic_Homepage.png

The product and solutions pages follow a similar pattern in which the pages gain a sub-navigation which scrolls to specific areas on the page. This is a nice touch if you have sections with a decent length of content which may make the page long and cumbersome to scroll through.

Origami_Logic_Features.png

5. Bizible

Seeing social proof is always a great way to give your users a sense of trust in the product you are selling. Bizible’s logo slider and testimonial slider on the homepage achieve this effect nicely, especially since they slide automatically.

Bizible_Homepage_Testimonial.png

Another touch of humanization and personality is the BOFU form which takes a different approach by displaying the form as a sentence written in first person that the user fills in the blanks for.

Bizible_Homepage_BOFU.png

Bizible’s pricing page is also an example of how to properly display the options you offer while highlighting what the most popular one is. The page even has a comparison chart below that shows the features each service level offers.

Bizible_Pricing_Page.png

The company’s demo page also reminds users of the products features while still incorporating in more of those testimonials and logos of companies it works with. The form to the right also maintains a short and condensed design as to not overwhelm the user with the form fields they need to fill out.  

Bizible_Demo_Page.png

 

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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