"I spend an obnoxious, heavy amount of time listening to my community. Last night, right before bed, instead of consuming stuff as the normal marketplace does, I was reading the comments that a lot of you left for me in yesterday's episode. It is more interesting to me to understand what people are looking for from me. I'm consuming my community, which I think is me repaying what you're paying me with, which is your attention. I'm giving you back my attention." (Source: The #AskGaryVee Show)
"Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going." (Source: Tribes: We Need You to Lead Us)
"Typos happen, of course. And keep in mind that a robot spellchecker can't catch all of them. Consider this alarming blunder in a recipe printed in The Pasta Bible, issued by Penguin Australia in 2010: the book recommended seasoning a dish of tagliatelle with sardines and prosciutto with “salt and freshly ground black people,” according to a news story in the Guardian. No recall was made of the books in circulation, but the publisher destroyed the remaining 7,000 printed copies, at a cost of $20,000.1” (Source: Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content)
"You have to empathize with your target audience in three ways: how they discover information, their preferences for consumption - which drills down into channels, devices, and content - and what motivates them to take action." (Source: Convince and Convert)
"No one wakes up in the morning thinking they want to see an ad or get yet another email in their inbox, so your job as a marketer is to be more relevant and more remarkable than anyone else in your space.” (Source: Selling Your SaaS)
"Headlines are the the first thing that people will see, and often, unfortunately, the last thing they see of your content because a shockingly large amount of people will be scanning Twitter or scanning their e-mail inbox or RSS feed reader. You basically live or die by the headline. So if you don’t grab them there, you've lost. This is why headlines are so important." (Source: Experian)
"I find that most of my ideas for posts come when I'm explaining something to a client or potential client on the phone. At least twice a week I find myself saying 'hey, I should write a blog post about that.'" (Source: IMPACT)
"Our internal motto is 'product before revenue.' Our number one goal is making a great product that our customers love. The fact that our founders are so involved in the day-to-day is great, as so much of the product innovation comes from them. They had that original vision and built something to scratch their own itch. We continue to build upon something our customers love and the revenue follows." (Source: Selling Your SaaS)
"In one of my failed startups, a colleague said to me, ‘I kept waiting for some sort of magic to happen.’ The reality is that with a startup, you can’t sit around waiting for magic to happen - you have to just work your ass off instead. Talk to customers, build your product, get feedback, then do it all over again. It’s a cycle, and it’s hard work, and it definitely doesn’t involve magic.” (Source: LogoMaker)
"Creativity comes to me every morning in my cocoon of an office with the lights low and the world asleep. If it catches me at other times of the day, I’ll stick it in a notebook and politely ask it to wait for morning." (Source: Canva)
"I think it's important to realize that we're all communicators, even if we're not necessarily writers. This basically means it's critical that we look for ways to get our message across. For some, this means writing. For others, this means video. And for others, it means finding someone who can interview you, draw out the information, and then put it in text or video form." (Source: IMPACT)
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.
Here Are Some Related Articles You May Find Interesting