Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

25 Quick Tips to Increase Landing Page Conversion Rates

25 Quick Tips to Increase Landing Page Conversion Rates Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

August 5th, 2013 min read

 

25 Quick Tips to Increase Landing Page Conversion RatesIf you need to reach your lead generation goal for the month what do you do?


Your first answer should be to increase the number of landing pages you have. Companies with 30 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages.


If you're landing pages aren't up to par and you aren't reaching your monthly lead goal, you might be wondering what's broken.


It could be because you aren't sending them to the landing page or you aren't providing them any value.


Don't be left out in the cold.


No one wants to miss the opportunity to increase his or her landing page conversions.


With a few quick fixes you will be generating leads in no time at all.


Increase Your Landing Page Conversion Rates


1. CTA and landing page copy need to convey the same message and value.


2. Don't ask for information you don't need. That extra information just might scare them away.


3. Eliminate any distractions by removing the navigation bar from your landing pages.


4. People love testimonials. Showcase what others are saying about your offer.


5. Guide your audience's eye with formatting. Make sure your information is organized and easy to see.


6. Convey value quickly when developing your landing page copy. Don't include fluff after fluff. Dive right into the benefits and need your offer fulfills.


7. If they love your offer let them share it by adding social share buttons to your landing page. They most likely know that some of their followers will find the info useful.


8. Direct all CTA's to the appropriate landing page. Unfortunately, 44% of B2B clicks are sent to a company's homepage.


9. Is your headline-turning people away? Ensure that the headline is related to the content and offer you're providing. At a glance does your visitor know what your landing page offers? If not, they should.


10. Optimize your Meta description. The higher you rank, the more chances you'll have of attracting prospects and getting them to convert.


11. Your call-to-action should direct visitors. Telling them what to do and what they will get. Remember to use action words like download, request and click here.


12. Write your landing page copy in the second person. Visitors want to know how you will help them. For example: learn how you can drive more relevant traffic to your blog.


13. Keep your copy above the fold. If your copy is too long, visitors will leave before you have the chance to convey value.


14. Does that image relate to your copy? If not, don't use it. It will distract your visitors and send them mixed signals. They won't fill out your form if they are confused about what need it will fulfill.


15. Not sure what headline, copy or call-to-action will attract visitors and produce more conversions? Don't be afraid to conduct an A/B test.


16. Include as little outbound links as possible. They will be your biggest threat, especially if you're sending visitors away from your website.


17. Use color and contrast to make your call-to-action pop off the page. Don't let it get lost. Color can also be used to create an emotional response.


The psychology behind these 15 colors:



    • Red: danger, stop, negative, excitement, hot

    • Dark Blue: stable, calming, trustworthy, mature

    • Light Blue: youthful, masculine, cool

    • Green: growth, positive, organic, go, comforting

    • White: pure, clean, honest

    • Black: serious, heavy, death

    • Gray: integrity, neutral, cool, mature

    • Brown: wholesome, organic, unpretentious

    • Yellow: emotional, positive, caution

    • Gold: conservative, stable, elegant

    • Orange: emotional, positive, organic

    • Purple: youthful, contemporary, royal

    • Pink: youthful, feminine, warm

    • Pastels: youthful, soft, feminine, sensitive

    • Metallic: elegant, lasting, wealthy


18. Your landing page URL is important not only to improve on-page SEO, but it can also convey your site structure to those search engines. Remember to keep it short and use slashes when necessary to separate concepts and phrases.


19. Less is more when it comes to increasing landing page conversions. Embrace white space, and keep text and photos on the page simple and to the point.


20. It's all about design. Make your form appear shorter. Even if you're only asking four questions, adjust your styling. You'll be surprised at the difference it will make.


21. Include a link to your privacy policy. It will make you more transparent, credible and trustworthy to form-wary visitors.


22. Your offer should only provide one goal. Therefore, you should only include one call-to-action on your landing page. Ensure that it only has one objective.


23. If you wouldn't fill out the form, what makes you think your visitors will? Consider utilizing progressive profiling and smart forms.


24. Once you've created your thank you page, remember to include no index, no follow HTML.


25. Don't forget to engage once your visitors have converted into leads. Send them to a thank you page and an auto response email.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.