Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

25 Quick Tips to Increase Landing Page Conversion Rates

By Carolyn Edgecomb

25 Quick Tips to Increase Landing Page Conversion Rates


25 Quick Tips to Increase Landing Page Conversion RatesIf you need to reach your lead generation goal for the month what do you do?

Your first answer should be to increase the number of landing pages you have. Companies with 30 to 40 landing pages get 7 times more leads than those with only 1 to 5 landing pages.

If you're landing pages aren't up to par and you aren't reaching your monthly lead goal, you might be wondering what's broken.

It could be because you aren't sending them to the landing page or you aren't providing them any value.

Don't be left out in the cold.

No one wants to miss the opportunity to increase his or her landing page conversions.

With a few quick fixes you will be generating leads in no time at all.

Increase Your Landing Page Conversion Rates

1. CTA and landing page copy need to convey the same message and value.

2. Don't ask for information you don't need. That extra information just might scare them away.

3. Eliminate any distractions by removing the navigation bar from your landing pages.

4. People love testimonials. Showcase what others are saying about your offer.

5. Guide your audience's eye with formatting. Make sure your information is organized and easy to see.

6. Convey value quickly when developing your landing page copy. Don't include fluff after fluff. Dive right into the benefits and need your offer fulfills.

7. If they love your offer let them share it by adding social share buttons to your landing page. They most likely know that some of their followers will find the info useful.

8. Direct all CTA's to the appropriate landing page. Unfortunately, 44% of B2B clicks are sent to a company's homepage.

9. Is your headline-turning people away? Ensure that the headline is related to the content and offer you're providing. At a glance does your visitor know what your landing page offers? If not, they should.

10. Optimize your Meta description. The higher you rank, the more chances you'll have of attracting prospects and getting them to convert.

11. Your call-to-action should direct visitors. Telling them what to do and what they will get. Remember to use action words like download, request and click here.

12. Write your landing page copy in the second person. Visitors want to know how you will help them. For example: learn how you can drive more relevant traffic to your blog.

13. Keep your copy above the fold. If your copy is too long, visitors will leave before you have the chance to convey value.

14. Does that image relate to your copy? If not, don't use it. It will distract your visitors and send them mixed signals. They won't fill out your form if they are confused about what need it will fulfill.

15. Not sure what headline, copy or call-to-action will attract visitors and produce more conversions? Don't be afraid to conduct an A/B test.

16. Include as little outbound links as possible. They will be your biggest threat, especially if you're sending visitors away from your website.

17. Use color and contrast to make your call-to-action pop off the page. Don't let it get lost. Color can also be used to create an emotional response.

The psychology behind these 15 colors:

    • Red: danger, stop, negative, excitement, hot

    • Dark Blue: stable, calming, trustworthy, mature

    • Light Blue: youthful, masculine, cool

    • Green: growth, positive, organic, go, comforting

    • White: pure, clean, honest

    • Black: serious, heavy, death

    • Gray: integrity, neutral, cool, mature

    • Brown: wholesome, organic, unpretentious

    • Yellow: emotional, positive, caution

    • Gold: conservative, stable, elegant

    • Orange: emotional, positive, organic

    • Purple: youthful, contemporary, royal

    • Pink: youthful, feminine, warm

    • Pastels: youthful, soft, feminine, sensitive

    • Metallic: elegant, lasting, wealthy

18. Your landing page URL is important not only to improve on-page SEO, but it can also convey your site structure to those search engines. Remember to keep it short and use slashes when necessary to separate concepts and phrases.

19. Less is more when it comes to increasing landing page conversions. Embrace white space, and keep text and photos on the page simple and to the point.

20. It's all about design. Make your form appear shorter. Even if you're only asking four questions, adjust your styling. You'll be surprised at the difference it will make.

21. Include a link to your privacy policy. It will make you more transparent, credible and trustworthy to form-wary visitors.

22. Your offer should only provide one goal. Therefore, you should only include one call-to-action on your landing page. Ensure that it only has one objective.

23. If you wouldn't fill out the form, what makes you think your visitors will? Consider utilizing progressive profiling and smart forms.

24. Once you've created your thank you page, remember to include no index, no follow HTML.

25. Don't forget to engage once your visitors have converted into leads. Send them to a thank you page and an auto response email.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Lead Generation
Published on August 5, 2013

Recent Articles

Demand Generation vs. Lead Generation: What’s the Difference?
April 10, 2023 • 5 min read
35 Landing Page Examples to Inspire Yours in 2023
January 26, 2023 • 11 min read
Should You Still Gate Your Content in 2023?
January 23, 2023 • 5 min read
Here's Why You Keep Getting Garbage Inbound Marketing Leads
December 19, 2022 • 6 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2023
November 22, 2022 • 9 min read
Increase Landing Page Conversion Rates With These 3 Simple, Powerful Hacks
June 2, 2022 • 10 min read
20 Tips for Optimizing Your Business Blog Articles for Conversions
April 21, 2022 • 14 min read
How To Make Each Lead Capture Form a Conversion Powerhouse
April 8, 2022 • 7 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)
June 21, 2021 • 36 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
What is Conversion Rate Optimization? (Definition, Examples, and Tips)
March 31, 2021 • 12 min read
What is a good average landing page conversion rate?
March 12, 2021 • 10 min read
Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads
March 11, 2021 • 10 min read
6 Reasons You're Not Generating Leads With Your Blog Content
November 9, 2020 • 7 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
5 effective strategies for decreasing bounce rates on a blog article
August 25, 2020 • 8 min read
7 savvy tips to boost conversions in your retail e-commerce store
July 17, 2020 • 6 min read
6 most common lead generation website problems (and how to fix them)
January 28, 2020 • 8 min read
Facebook ads help: Why are my ads not converting?
January 20, 2020 • 5 min read
11 Best Examples of Lead Generation Website Designs
January 20, 2020 • 9 min read
Top 9 proven lead generation ideas you need to try in 2020
December 3, 2019 • 3 min read
New study reveals which Google My Business features boost conversions
November 4, 2019 • 4 min read