IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Carly Stec

By Carly Stec

Feb 9, 2015


Marketing Strategy
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

3 Simple A/B Tests You Can Run on Your Next Marketing Email

Carly Stec

By Carly Stec

Feb 9, 2015

3 Simple A/B Tests You Can Run on Your Next Marketing Email

3_simple_AB_tests_to_run_on_your_next_marketing_emailI've got a sneaky suspicion that you could be getting more from your marketing emails. 
More opens. More clicks. More conversions. 
It's not that your current copy is bad, per say, but could it be better? Is there something you're missing?
An effective A/B test has the ability to answer just that. Serving as a data-backed way to make more informed marketing decisions, A/B testing is an overlooked approach that could mean the difference between a good email and a great email. 
Aware that we're all after the latter, we've come up with 3 A/B test suggestions that you can run on your next marketing email to get those numbers up.  


Google the question, "When is the best time to send an email?", and you'll surely turn up a dozen different answers. 
We did a little digging and uncovered the following insights:

Looks like a lot of conflicting information, right?
In an effort to determine the top performing day and time for your business, you'll want to conduct a test for both. 
From here, you can take the results from the day test and the results form the time test to come about the most optimal time to send out your next email. 
(Don't hesitate to base your tests off the findings above. You may find that your results adhere to some of those outcomes.)

Subject Lines

It's pretty scary to think that the email you worked tirelessly to perfect could go entirely unseen if the recipient deems your subject line unfit, isn't it?
Rather than let this notion cripple our efforts, it's important for marketers to define what works and what doesn't, to ensure that their emails do, in fact, see the light of day. 
Rather than put all of your eggs in one subject line basket and hope for the best, consider the benefit of serving up two different variations. 
For example:
- Test first name personalization against no personalization
- Test a subject line formatted as a question against one that is not
- Test the inclusion of the word free against a generic subject line 

Sender Name

Would you be more likely to open an email from a brand or a real person?
Testing different sender names could reveal a great deal about your recipient's preferences. 
Jorens Kovalovs from the Xnet online store explored this concept by testing the send name "Xnet internet shop" against the personalized version, "Martin from Xnet." (Source: Mailigen)
The result? Martin from Xnet received noteworthy opens and engagement, helping the campaign become the second best Xnet campaign in 2014. 
While Kovalovs saw success, we'd advise that the key to seeing positive results here is largely dependent on the recipient's familiarity with your brand.
While the name of a widely recognized member of your team might be well received, recipients could be easily thrown off by a name they don't recognize, and in turn, ignore the email. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.