Looks like a lot of conflicting information, right?
In an effort to determine the top performing day and time for your business, you'll want to conduct a test for both.
From here, you can take the results from the day test and the results form the time test to come about the most optimal time to send out your next email.
(Don't hesitate to base your tests off the findings above. You may find that your results adhere to some of those outcomes.)
It's pretty scary to think that the email you worked tirelessly to perfect could go entirely unseen if the recipient deems your subject line unfit, isn't it?
Rather than let this notion cripple our efforts, it's important for marketers to define what works and what doesn't, to ensure that their emails do, in fact, see the light of day.
Rather than put all of your eggs in one subject line basket and hope for the best, consider the benefit of serving up two different variations.
For example: - Test first name personalization against no personalization - Test a subject line formatted as a question against one that is not - Test the inclusion of the word free against a generic subject line
Would you be more likely to open an email from a brand or a real person?
Testing different sender names could reveal a great deal about your recipient's preferences.
Jorens Kovalovs from the Xnet online store explored this concept by testing the send name "Xnet internet shop" against the personalized version, "Martin from Xnet." (Source: Mailigen)
The result? Martin from Xnet received noteworthy opens and engagement, helping the campaign become the second best Xnet campaign in 2014.
While Kovalovs saw success, we'd advise that the key to seeing positive results here is largely dependent on the recipient's familiarity with your brand.
While the name of a widely recognized member of your team might be well received, recipients could be easily thrown off by a name they don't recognize, and in turn, ignore the email.
The Ultimate Inbound Marketing Strategy Playbook 2022
Take your inbound strategy to the next level
Master the 7 principles of highly effective inbound marketing