Having trouble directing the efforts of your content marketing strategy?
Did you know the SlideShare receives more than 50 million visitors per month? Or how about the fact that it's used by business owners and executives at a rate 5 times any other social network? (Source: CMO)
It'd be a shame to leave an opportunity like this on the table, don't you think?
You don't have to.
We made note of some of our favorite presentations as of late to provide you with the examples you need to inspire your SlideShare efforts, while learning something in the process.
From meeting hacks, to blogging tips, to advice on proving ROI, these presentations are both actionable and bookmark-worthy.
Did you know that the average employee attends around 62 meetings a month? How about the fact that they reported spending 31 hours a month in unproductive meetings? (Source: Atlassian)
While collaboration plays an instrumental role in innovation, it's important to be conscious of people's time. With meetings occupying such a large majority of our day, you want to be sure they you're making each one count.
One of our favorite tips in this presentation is the concept of "stand-up meetings", as we've seen this method work really well for our busiest executives and supervisors. By keeping people on their feet, it's easy to work through things quickly and get people back to their routines with as little disruption as possible.
In terms of format, we love the "quick hits" approach. By boiling down each of the points, it's easy to click through this SlideShare and extract value with little to no heavy lifting on the viewers end.
We've found that a lot of marketers find themselves in a position where they are suddenly required to begin blogging for their business, yet they simply don't know where to start.
Uncertain of their capabilities or what approach to take, getting the ball rolling on content can be discouraging, however, this SlideShare offers up some actionable tips.
Here are our favorites:
1) Ask yourself 3 questions before your get started: Who am I targeting? Why will they love this? Why would they share this? 2) Define a headline first and use it to guide your writing process. 3) When it comes to the introduction, use a bold statement, include an interesting fact, or make an offer than can't be refused. 4) Break the body content down into snackable portions. 5) Use links to elaborate on certain points.
In terms of format, we love the visual presentation of the text. By choosing to use different colors and fonts, this presentation if visually interesting enough to keep viewers clicking. Not to mention it's formatted as a list, which aims to set the expectation up front and keep people engaged through out.
Upon the first few clicks of this presentation, it's tough to understand what point Gary Vaynerchuk is trying to make.
First he's talking about the ROI of pianos, then the ROI of video games, and before you know it he's talking about cat photos???
However, his message comes full circle with this one brilliant quote: "ROI is never about the tool; ROI is about the mechanic using the tool."
So while a can of spray paint may be very little in terms of ROI for you or I, for the pseudonymous English graffiti artist, Banksy, it could be something like $32,000.
Point being, when tasked with proving the ROI of a specific marketing effort to your boss, remember, you're in control.
In terms of format, we love how Vaynerchuk uses this platform to tell a story. As you click through to each slide, the story builds momentum, creating this "ah-ha" moment at the end that viewers can walk away with.
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