Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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6 No-Word Persuasive Strategies to Keep People on Your Website [+ Examples]

6 No-Word Persuasive Strategies to Keep People on Your Website [+ Examples] Blog Feature

Christine Austin

Creative Lead, 7+ Years of Web Design and Development Experience

March 12th, 2018 min read

marketing contentWhat better way to start a Monday morning than with a piece of really great news? Well for us at IMPACT we were excited to see that HubSpot mentioned us in their blog post Monday morning titled, “9 Companies We Admire for Creating Marketing People Love.” High five to us! When you are acknowledged for the great job you are doing it gives you the motivation to continue producing remarkable content.


When creating our content at IMPACT we cater to our followings needs and interests, but we never stray away from our own brands personality. We make sure that our brand and our personality incorporated in all of the content we create.


Creating marketing content people love is important not only so that you can create content your followers love and generate leads, but because it has the potential to produce a viral effect. You want to make people stop, engage, and share your content. This is how you get noticed, and noticed quickly! In honor of being recognized for our loveable content we wanted to show you five of our personal favorite pieces of content we have recently created that show our company's personality as well as our expertise.


If you are interested in learning more about producing producing remarkable marketing content read our ebook, "How to be the King of Content Marketing" to learn more!


Industry Expertise



In our blog post "How Blogging Conveys Industry Expertise" we used a photo with Pamela Vaughan a leading industry expert at HubSpot. Using humor while conveying the importance of knowing your industry and becoming a though leader can generate traffic and increase leads. It was a subtle sense of humor, but it generated social media buzz and got industry professionals commenting on our article.



 


Recruitment


Everyone has heard the song “Call me Maybe” so why not use it when trying to hire? Here at IMPACT we embrace current social trends and try to incorporate them in our everyday work. Luckily for us this hiring campaign tactic worked and we gained a few more inbound marketing experts because of it!


Holiday Marketing



Although people can go overboard in their holiday marketing campaigns, we wanted to once again show our IMPACT personality this Halloween in a small way. Our blog post, "The Scary Movie Guide to Improving your Marketing Campaign"  featured a photo with the catchphrase "never turn your back on your followers”. Although we incorporated a joke into this content the main goal was to create a piece of content our followers would love reading. This blog post is still informative by talking about common marketing mistakes to avoid, while comparing them to mistakes people make in scary movies. It is an easy way to link what our company does to a trend people are currently focused on.


Office Atmosphere



While we are busy working hard at our office every day, everyone still enjoys a good laugh from time to time. To keep our minds fresh and prevent writers block a good joke is sometimes key. We have some fans of the show The Office here in our IMPACT office so this small meme provoked some good laughs from our team. It is important to keep the office happy so that they can continue creating lovable marketing.


Statistics


Everyone loves statistics because they present evidence. However, reading statistic after statistic can get repetitive and boring. Adding humor into statistics not only will grab attention quickly, but it could also make the statistic that much more memorable!


 


 


Incorporating your brand personality across all different content mediums will increase your credibility and continue to generate traffic to your content. We are glad that we can be recognized for the lovable marketing we are creating here at IMPACT. We will continue creating content people love and hope others can benefit from our ideas as well!

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

Watch Free On-demand

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!