Skip to main content

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Jul 4, 2015


Marketing Strategy
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

6 Quotes from American Presidents You Never Knew Were About Marketing

Ramona Sukhraj

By Ramona Sukhraj

Jul 4, 2015

6 Quotes from American Presidents You Never Knew Were About Marketing

6-quotes-from-american-presidents-you-never-knew-were-about-marketing-featured.jpgHappy Independence Day, everyone!

Before you run off to enjoy your barbecue, beach day, or even just jump back into bed, I want to share a bit of Inbound Marketing American history with you.

While marketing and advertising truly found its footing in the United States in the late 1800s and early 1900s, the practice is age-old and was beloved by many of our Founding Fathers long before. -- Ok, maybe not, but their wise words can serve as profound inspiration for your inbound marketing initiatives.

Let’s take a look at six of my favorites:

1. “I do not think much of a man who is not wiser today than he was yesterday.” - Abraham LincolnQuotes1.png


Tweet this Quote!

Believe it or not, Honest Abe was a huge advocate for conversion rate optimization and testing.

When it comes to inbound marketing, not every campaign or strategy will work, but that doesn’t mean that it’s a waste of time.

Take every loss or “failure” as a learning experience. Look at the performance of your content, whether it be a page, offer, or blog article.

Take note of what worked and what didn’t and then use that insight to create similar success or avoid the same shortcoming. Yesterday’s mistakes are tomorrow’s lessons.

Tweet this Quote!

When trying to establish site authority and expertise, make sure to reach out to “men of good quality,” or industry influencers.

Co-marketing with these individuals and brands or guest blogging will not only help you expand your reach, but also let you capitalize on their brand recognition and reputation to improve your own.

“Educate and inform the whole mass of the people... They are the only sure reliance for the preservation of our liberty.” - Thomas Jefferson


Tweet this Quote!

Always strive to provide educational value to your customers. By better educating your audience about your product and industry through SEO-friendly content, you will be helping them become more well-equipped to make informed decisions and attracting new people taking to Google for answers.

By producing useful content, your audience will increasingly turn to your brand and website for information and solutions, not only increasing your audience and regular website traffic, but also establishing yourself as an industry expert.

“Trust, but verify.” - Ronald Reagan

Tweet this Quote!

I’ve said it time and time again; Any organization can say that they are accomplished, but it takes the real deal to prove it (or “verify,” as Reagan would say.)

Go the extra mile to build trust with your audience by providing social proof of your claims and marketing messages. This proof may include:

  • Customer Testimonials
  • Product Reviews
  • Industry Awards
  • Industry Partners
  • Certifications
  • Case Studies
  • Social Following Stats
  • Social Shares

Seeing this external or third party support of your business or product helps ease common qualms your prospects may have about doing business with you. It lets them tangibly see what your company is capable of, instilling their confidence in your brand and increasing their comfort in converting.

“True friendship is a plant of slow growth, and must undergo and withstand the shocks of adversity, before it is entitled to the appellation.” - George Washington

Tweet this Quote!

Relationships of trust and mutual benefit (like a friendship or a business partnership) often require time and attention. They need to be nurtured in order to mature, grow, and advance to the next stage of their bond.

Similarly, many leads need to be nurtured down the sales funnel before feeling comfortable enough to make a purchase.

When creating content and prospecting, always keep your persona’s buyer journey and decision-making process in mind. Depending on where they stand in these two paths, you’ll want to deliver different content that answers their specific questions and concerns at that time.

“If we love our country, we should also love our countrymen.” - Ronald Reagan

Tweet this Quote!

Brand loyalty is a lot like patriotism. When you truly love your country, you want to see it succeed and aren’t afraid to show your love.

When you love a brand, the sentiments are pretty similar, except instead of hanging a flag from your porch or voting for president, you are recommending it to a friend and returning to it if/when you need their product again.

The best way to ensure brand loyalty is through Customer Delight or showing your customers (“countrymen” if you will) that you care about them and are thankful for their business.

Depending on your audience, “Delight” may come in the form of anything from an exclusive freebie or discount to a newsletter or even the product itself. The bottom line is to show appreciation for your audience and in turn, they will do your marketing for you.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

'The Big 5': Best Business Blog Topics to Drive Traffic and Sales (+ examples)

February 5, 2024
Marcus Sheridan Marcus Sheridan

'Business is Booming — So Why Should I Invest in Marketing?' (+ Video)

February 1, 2024
John Becker John Becker

20 Value Proposition Examples that Every Marketer Can Learn From in 2024

January 18, 2024
John Becker John Becker

How to Talk About Price on Your Website (+ examples)

January 17, 2024
Chris Duprey Chris Duprey

5 Examples of Companies with Great Multi-Brand Websites

January 7, 2024
John Becker John Becker

Website Conversions in 2024 — STOP, START, KEEP

December 25, 2023
Vin Gaeta Vin Gaeta

10 Marketing Objective Examples To Guide and Focus Your Strategy

December 21, 2023
Katie Coelho Katie Coelho

4 Questions for Defining a Winning Value Proposition in 2024

December 17, 2023
John Becker John Becker

How is IMPACT Different From Other Agencies?

November 29, 2023
Marcus Sheridan Marcus Sheridan

Video Marketing: What Your 2024 Business Video Strategy Must Include

October 30, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo