Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

6 Tips for Optimizing Your On-Page SEO Before Your Page Goes Live

6 Tips for Optimizing Your On-Page SEO Before Your Page Goes Live Blog Feature

February 6th, 2013 min read

 

6-tips-for-optimizing-your-on-page-seo-before-your-page-goes-liveThe following is an excerpt from IMPACT's ebook, "How an Inbound Marketing Agency Does SEO." For more insight on how professional agencies approach their search engine rankings, be sure to check out the full ebook.


For marketers and business owners, I know the following to be true:


With each new page, blog article, or redesigned website comes a ton of pom-pom waving.


Much like a Harlem Globetrotters pre-game, the room is usually seeping with confidence that these new pages will drive a "ton more traffic."


It's during this time of jubilation that many tasks are commonly overlooked that directly affect your ability to rank higher in search engines. Below we've compiled a six-point checklist to ensure you don't miss any on-page SEO opportunities before your new page goes live.


6 Tips to Ensure Stronger On-Page SEO


1. – Optimize Your Page Titles



When it comes to overall importance, nothing is more critical than your page title or title tags.


Why?


It’s the first thing search engines read when scanning your website. Page titles are critical because they’re basically telling the search engines what you’re trying to get found for.



Here is where many companies drop the ball with their SEO strategy.


It’s important to optimize your page titles with the appropriate keyword you’re trying to rank for. Simply titling your page, “Home”, or “Services” is going to severely impact the success of your campaign.



Instead, you should be titling your pages based on the keywords you’d like to get found for.


For instance, if you’re an ice cream shop located in Wallingford, Connecticut, you wouldn’t want your page title to be, “Bonini’s Ice Cream.” Instead, your page title should be something like, “Soft Serve Ice Cream in Wallingford.”



2. – Optimize for Local SEO



How important is optimizing for your location?


After typing in “soft serve ice cream” into Google, I received 5,530,000 search results.


When narrowed down to “soft serve ice cream in Wallingford, CT,” only 6,830 results.


Far less competition, which makes it much easier for your company to rank high. It also ensures that the right people are finding you.


As a local shop, you’re not likely to get any business from California; therefore it’s important you optimize your keywords and web pages with geographic locations, ensuring strong local SEO.



3. – Keep your URLs Clean


Simply put, your page URLs should reflect the page title.


All those URLs you see with an endless amount of numbers and symbols? Horrible for SEO.


Search engines like Google actually use URLs to understand the content for your pages. So choose a URL that’s simple, yet reflects the content for that specific web page.


4. – Optimize Your Images



Here at IMPACT, we’re big on creating content that’s very “readable,” meaning, we’d like our visitors to enjoy scanning through our website content.


This means including images, bullet points, headers, and anything else necessary to make our web pages visually appealing.


Obviously images go a long way here, as they’re an excellent way of making your content more appealing. However, if you use them correctly, they can also be more appealing to the search engines.


There are two ways of doing this; one is to give the image a relevant file name, preferable containing the keywords you’re trying to get the page to rank for.


For instance, any image contained in this Ebook should contain the file name, “how-an-inbound-marketing-agency-does-SEO.jpg.”


The second way to optimize your images is to include alt tags, allowing you to include keywords using a small piece of text to be included in the code of the image.



5. – Include Title Tags & Meta Descriptions Using Keywords


As discussed in #1, it’s important to give your page titles keyword-rich headers. The title shows up on the tab of the browser you have open as well as the title when listed in search engines like Google.



There’s a 75-character limit, so get creative and be sure to optimize with keywords.


The meta description of the page is the brief description displayed beneath the title of your page in search engines. This has a 150-character limit, and is important not only to optimize for keywords, but to also make attractive enough to entice users to click on your page in the search results.



6. – Create Internal Links


This is especially true for blog articles, but should also be applied to your other web pages as well.


When your creating content for your blog article or web page, link to some of the other blogs or pages on your website. This leads your visitors to even more content on your website, while also providing yet another SEO opportunity by including keywords in the anchor text of the link.


 Continue reading the full ebook...

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE