Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
6 Ways to Get Found with Stronger On-Page SEO Blog Feature

January 15th, 2013 min read

The following is an excerpt from IMPACT's popular ebook, "How an Inbound Marketing Agency Does SEO." For more expert tips on getting found by your target audience, check out the

full ebook. 

“To skyrocket your on-page SEO, all you need to know is how to communicate with search engines to provide the information they need to make your pages rank higher.”  – 6 Ways to Immediately Amplify Your On-Page SEO, HubSpot

With more people than ever discovering new products or services on the Internet, it’s become critical to the success of modern company’s to implement powerful on-page SEO practices in order to stand out in the search engines.

The problem is, many companies have no idea how to optimize their web pages for on-page SEO.

Well, today is their lucky day!

Below we’ve listed the 6 best practices used here at IMPACT for optimizing your website content for on-page SEO.

If you're interested in learning about turning these tips into actual results, continue reading the full ebook.

6 Ways to Ensure Killer On-Page SEO

1. – Optimize Your Page Titles

When it comes to overall importance, nothing is more critical than your page title or title tags.

Why?

It’s the first thing search engines read when scanning your website. Page titles are critical because they’re basically telling the search engines what you’re trying to get found for.

Here is where many companies drop the ball with their SEO strategy.

It’s important to optimize your page titles with the appropriate keyword you’re trying to rank for. Simply titling your page, “Home”, or “Services” is going to severely impact the success of your campaign.

2. – Optimize for Local SEO

How important is optimizing for your location?

After typing in “soft serve ice cream” into Google, I received 5,530,000 search results.

When narrowed down to “soft serve ice cream in Wallingford, CT,” only 6,830 results.

Far less competition, which makes it much easier for your company to rank high. It also ensures that the right people are finding you.

As a local shop, you’re not likely to get any business from California; therefore it’s important you optimize your keywords and web pages with geographic locations, ensuring strong local SEO.

3. – Keep your URLs Clean

Simply put, your page URLs should reflect the page title.

All those URLs you see with an endless amount of numbers and symbols? Horrible for SEO.

Search engines like Google actually use URLs to understand the content for your pages. So choose a URL that’s simple, yet reflects the content for that specific web page.

4. – Optimize Your Images

Here at IMPACT, we’re big on creating content that’s very “readable,” meaning, we’d like our visitors to enjoy scanning through our website content.

This means including images, bullet points, headers, and anything else necessary to make our web pages visually appealing.

Obviously images go a long way here, as they’re an excellent way of making your content more appealing. However, if you use them correctly, they can also be more appealing to the search engines.

There are two ways of doing this; one is to give the image a relevant file name, preferable containing the keywords you’re trying to get the page to rank for.

For instance, any image contained in this Ebook should contain the file name, “how-an-inbound-marketing-agency-does-SEO.jpg.”

The second way to optimize your images is to include alt tags, allowing you to include keywords using a small piece of text to be included in the code of the image.

5. – Include Title Tags & Meta Descriptions Using Keywords

As discussed in #1, it’s important to give your page titles keyword-rich headers. The title shows up on the tab of the browser you have open as well as the title when listed in search engines like Google.

There’s a 75-character limit, so get creative and be sure to optimize with keywords.

The meta description of the page is the brief description displayed beneath the title of your page in search engines. This has a 150-character limit, and is important not only to optimize for keywords, but to also make attractive enough to entice users to click on your page in the search results.

6. – Create Internal Links

This is especially true for blog articles, but should also be applied to your other web pages as well.

When your creating content for your blog article or web page, link to some of the other blogs or pages on your website. This leads your visitors to even more content on your website, while also providing yet another SEO opportunity by including keywords in the anchor text of the link.

Continue reading the full ebook...

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out