Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close
6 Ways to Get Found with Stronger On-Page SEO Blog Feature

January 15th, 2013 min read

The following is an excerpt from IMPACT's popular ebook, "How an Inbound Marketing Agency Does SEO." For more expert tips on getting found by your target audience, check out the

full ebook. 

“To skyrocket your on-page SEO, all you need to know is how to communicate with search engines to provide the information they need to make your pages rank higher.”  – 6 Ways to Immediately Amplify Your On-Page SEO, HubSpot

With more people than ever discovering new products or services on the Internet, it’s become critical to the success of modern company’s to implement powerful on-page SEO practices in order to stand out in the search engines.

The problem is, many companies have no idea how to optimize their web pages for on-page SEO.

Well, today is their lucky day!

Below we’ve listed the 6 best practices used here at IMPACT for optimizing your website content for on-page SEO.

If you're interested in learning about turning these tips into actual results, continue reading the full ebook.

6 Ways to Ensure Killer On-Page SEO

1. – Optimize Your Page Titles

When it comes to overall importance, nothing is more critical than your page title or title tags.

Why?

It’s the first thing search engines read when scanning your website. Page titles are critical because they’re basically telling the search engines what you’re trying to get found for.

Here is where many companies drop the ball with their SEO strategy.

It’s important to optimize your page titles with the appropriate keyword you’re trying to rank for. Simply titling your page, “Home”, or “Services” is going to severely impact the success of your campaign.

2. – Optimize for Local SEO

How important is optimizing for your location?

After typing in “soft serve ice cream” into Google, I received 5,530,000 search results.

When narrowed down to “soft serve ice cream in Wallingford, CT,” only 6,830 results.

Far less competition, which makes it much easier for your company to rank high. It also ensures that the right people are finding you.

As a local shop, you’re not likely to get any business from California; therefore it’s important you optimize your keywords and web pages with geographic locations, ensuring strong local SEO.

3. – Keep your URLs Clean

Simply put, your page URLs should reflect the page title.

All those URLs you see with an endless amount of numbers and symbols? Horrible for SEO.

Search engines like Google actually use URLs to understand the content for your pages. So choose a URL that’s simple, yet reflects the content for that specific web page.

4. – Optimize Your Images

Here at IMPACT, we’re big on creating content that’s very “readable,” meaning, we’d like our visitors to enjoy scanning through our website content.

This means including images, bullet points, headers, and anything else necessary to make our web pages visually appealing.

Obviously images go a long way here, as they’re an excellent way of making your content more appealing. However, if you use them correctly, they can also be more appealing to the search engines.

There are two ways of doing this; one is to give the image a relevant file name, preferable containing the keywords you’re trying to get the page to rank for.

For instance, any image contained in this Ebook should contain the file name, “how-an-inbound-marketing-agency-does-SEO.jpg.”

The second way to optimize your images is to include alt tags, allowing you to include keywords using a small piece of text to be included in the code of the image.

5. – Include Title Tags & Meta Descriptions Using Keywords

As discussed in #1, it’s important to give your page titles keyword-rich headers. The title shows up on the tab of the browser you have open as well as the title when listed in search engines like Google.

There’s a 75-character limit, so get creative and be sure to optimize with keywords.

The meta description of the page is the brief description displayed beneath the title of your page in search engines. This has a 150-character limit, and is important not only to optimize for keywords, but to also make attractive enough to entice users to click on your page in the search results.

6. – Create Internal Links

This is especially true for blog articles, but should also be applied to your other web pages as well.

When your creating content for your blog article or web page, link to some of the other blogs or pages on your website. This leads your visitors to even more content on your website, while also providing yet another SEO opportunity by including keywords in the anchor text of the link.

Continue reading the full ebook...

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE