Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

"Alexa... Make a Real Human Read Me The News!"

By Eric Choma

Eric Choma also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

"Alexa... Make a Real Human Read Me The News!" Blog Feature

I had an amazing holiday season this year and hope all of you did as well.

I was able to spend quality time with my friends and family, gave some cool gifts, and received some very thoughtful ones in return.

Even though it is definitely NOT a competition, I think it’s safe to say that Amazon won holiday gift war again this year.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Not only was Amazon’s Alexa companion app the most downloaded app in both the Apple App Store and Google Play on Christmas Day, but Amazon also said a record number of smart home devices were sold during the 2018 holiday season (though official sales numbers have not been released…).

I’ve had an Alexa device for a couple years now and absolutely love my Flash Briefing. However, the text-to-speech functionality used by most news publishers just doesn’t do it for me.

Like a great newsman named Ron Burgundy, I'm very particular about who reads my news: 

via GIPHY

The droning robot voice makes me lose interest very quickly and I find that I don’t retain as much information.

Thankfully, Noa - Journalism Narrated (pronounced “Noah”) has come to the rescue of marketers and those of us who prefer to consume our news through longer-form audio, like podcasts and talk radio.

via GIPHY

What is Noa?

Noa is a Dublin-based startup that employs half a dozen human narrators to read you the news from top publishers like The New York Times, The Economist, Bloomberg, and others.

You can start using this feature on your Alexa-enabled device (full features coming soon to Google Home), by saying “Alexa… Enable Noa.”

Once enabled, you can ask Alexa to listen by publisher, topic, columnist, or simply listen to their latest content by saying “Play Latest”.

Noa Publishers and Topics

Noa is free to install and allows you to stream up to 10 articles per week. If you want unlimited access, you may have to pay up to $7.99/mo.

Why Does This Matter to Marketers?

According to a series of reports issued by RBC Capital Markets, the smart home device market as a whole reached critical mass during 2018 with about 41% of U.S. consumers now owning a voice-activated speaker, up from 21% in 2017.

This means if your brand isn’t planning for voice -- it needs to be.

This “new” medium is a huge opportunity for agencies and publishers that are already producing content on a regular basis to reach even more people. If your company is already blogging or publishing articles, what is stopping you from narrating those articles?

I think that Noa, and narrated news in general, is a cool, unique way to potentially reach a new audience (with minimal additional work on the brand’s part).

At this point, Noa only supports a handful of columnists from the world’s top publishers. However, the buzz behind Alexa’s new skill proves that there is a market for this.

Your team can test this out TODAY! Try recording some team members reading your content and release them as podcasts through iTunes, Spotify, or any of the other free podcast hubs.

This may actually be the easiest and cheapest way for your company to break into the long-form audio game. Voice-activated smart devices are here to stay. 

via GIPHY

Is your company already producing content for smart home devices? Shoot me an email and let me know what you’re doing!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
News
Voice Search
Published on January 3, 2019

Recent Articles

11 Common Business Blogging Mistakes To Avoid At All Costs
January 25, 2022 • 11 min read
Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read