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Like many things in life, crafting the "perfect" email is both an art and a science.
Sure, you need to find just the right words, but you also need to determine the right sending frequency if you want it to get opened.
It's a delicate balance that often leads to marketers being left with many unanswered questions.
However, considering email has nearly 3x as many user accounts as Facebook and Twitter combined, it would be totally irresponsible of us to leave you hanging with these questions.
After all, we're on your side.
So we scoured the web to turn up the resources necessary to shed some light on the situaton. In doing so, we came across four awesome infographics that detail just about everything you need to know about effective email marketing.
See for yourself.
1. "When's the best/worst time to send an email?"
Certainly there's no "one size fits all" approach to timing your email efforts, but this infographic is designed to help steer you in the right direction.
For example, did you know that during 2 pm - 3 pm, most people tend to remain heavily involved in their work, only answering emails of the utmost importance?
What about the fact that by 3 pm something called "job apathy" begins to set in, giving emails related to property and finances a boost in engagement.
While there's certainly no universal sending time, these insights should help you come to a more informed decision regarding when you should send out that next email.
(Source: Pure360)
2. "Why list segmentation?"
Gone are the days where blasting out a generic emails to your entire database is considered effective.
With marketing automation software providing marketers with the ability to slice-and-dice their email list to deliver more relevant messages, it's important that your business is keeping pace.
But where should you start?
This infographic details 8 different ways to segment your email list to maximize ROI:
- Demographics (age, gender, etc.)
- Survey results
- Sending frequency
- Geolocation
- Weather patterns
- Purchase cycle
- Past purchases
- Email activity
3. "How has email marketing changed over the years?"
As we mentioned before, blasting out an email to all of your contacts is simply no longer effective in this era of email marketing.
Why?
Things change.
This infographic details the evolution of marketing best practices over time to help you get a handle of where it started, and where it is now. For instance, it reveals that email marketing has become more agile than ever, meaning that emails are becoming more timely, more contextual, and more responsive.
Point being, if you want to outshine your competitors, it's important that your focus is on creating hyper-relevant messages. This is made easier when you have more information on your contacts, so consider implementing dynamic forms on your website that allow you to collect even more information from your leads over time.
(Source: Movable Ink)
4. "How can I make sure my emails actually get opened?"
One of the most frustrating parts of email marketing is when you spend a ton of time and resources perfecting a campaign, only to find out that half the recipients didn't even open it.
To help prevent this, this infographic suggests the following tips:
- 1) Keep a single person in mind when you write every email.
- 2) Remind yourself of why your subscribers opted-in in the first place. What attracted them?
- 3) Keep in mind that people don't like to be sold, but they love to buy.
- 4) Put yourself in the recipient's shoes - what do they want?
- 5) Stay in touch so that you can build a trusting relationship.
(Source: Email Delivered)
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