Having an accurate voice-control system coupled with a searchable audio library and adding in the personalization of user preferences, it’s a clear choice for consumers on the go.
Add in advertising capabilities, and it’s potential skyrockets even further.
The funding for this project comes from two companies, Dentsu, a Japan-based PR and advertising firm, and Hyundai Motor Company.
Dentsu plans to help Audioburst to build out channels that can deliver richer listening insights to advertisers, and Hyundai plans to aid in development and deployment of this technology into their in-car infotainment systems to create a better experience.
The Future of In-Vehicle Advertisement
Radio often boasts about its ability to reach more people than any other advertising platform.
To a degree, this is true - mostly because radio captures a large segment of people driving.
In-vehicle advertisement can be effective because it can offer location-based advertising, and captures listener attention.
However, advancements like these are finding ways to capture this segment better and more personalized than radio can by itself.
New cars today are becoming more and more computer-based, so it’s not surprising that digital ad formats would make its way to vehicles sooner or later.
Just last week, we saw the navigation app Waze introduce new destination-based advertising, where the app will use a person destination to display ads in the area.
While it may be a while until we see the results of Audioburt’s in-car infotainment product, it serves an important reminder to where the industry could be headed.
There are plenty of use cases that local businesses that traditionally advertise with radio could significantly benefit from this in-car advertising technology to reach their audience with more precision and a better ad return that traditional areas.
It also shows us that “traditional” advertising is starting to become outdated in terms of its effectiveness. Marketers should continually seek out new opportunities to enhance the data and targeting capabilities in all advertising areas to get the best ROI from their efforts.
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