Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

6 of Our Favorite Freemiums (And Why We Just Can’t Get Enough)

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

6 of Our Favorite Freemiums (And Why We Just Can’t Get Enough)

best-freemium-products-and-why-we-cant-get-enough.jpgMaybe it’s my quarter-life crisis talking, but life’s expensive.

From health insurance and taxes to rent and the oh-so-essential iPhone data plan, the bills rack up quickly. But luckily, deep in this sea of inflation, there is a tiny pearl of monetary salvation that we in the tech world call freemiums.

Freemium is a pricing model in which a product or service (usually something digital like SaaS, games, etc.) is made available free of charge, but advanced features and add-ons must be purchased at a premium.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

In today’s costly market, this model offers consumers unmatched value that, traditionally, has never been available without a price tag. Even at the premium level, freemiums provide flexible pricing that puts control back in the hands of the buyer.

Consumers are delighted getting something for free and not being forced to pay for features they don't actually want or use, while businesses win over passionate advocates for their brand and product. Everybody wins!

Now, we’re no strangers to freemiums here in the IMPACT office.

Whether it's SlackWistiaInvision, or Dropbox, these tools are a huge part of our processes and everyday routines -- but which ones truly hold a special place in our hearts?

As the iconic Julie Andrews once sang (sort of), these are a few of our favorite "freems"

Evernote

“Evernote is definitely my favorite freemium. It takes note taking to a whole different level with its extensive list of features and makes it so easy share my notes and ideas with colleagues. Their freemium model gives me all the tools I would ever need to organize myself. It’s great!” - Joe Rinaldi, Creative Lead

Google Apps

“I would have to say Google Apps take the cake for me.  Free for people & and affordable for business, nothing has helped me organize my life more at a lower price point.” - Kyle Bento, Growth Strategist

Spotify/Pandora

“There’s no way I could survive without my music during the work day. I’ve gone back and forth between free/paid versions for both apps, and love them equally.” - Vin Gaeta, Tech Supervisor

“Spotify got me with their 99 cent 3 month trial. I used the free version and had no problems with it, but once I got access to all the premium features I couldn’t go back. The wide range of artists and the way they let you listen to music by playlist, artist, radio, etc. are really what makes sets them apart as the best freemium." - Karisa Egan, Account Executive

“Spotify is hands down my favorite freemium. It’s library is so diverse and from a marketing perspective, it’s set the bar for many SaaS companies, in my opinion. The company’s Discover Weekly and Year in Music playlists are some of the best examples of personalized, interactive content available today -- and visually the latter is stunning. All brands should strive to offer the experience and “delight” that this kind of content delivers.”

Canva

“I’m also a huge fan of Canva. Though I don’t use it very often, I love the power that it puts in the hands of marketers who are not familiar with design or simply don’t have the budget for expensive software. With its wide array of templates and drag-and-drop functionality it’s a really easy-to-use and fun tool for ‘non-designers.’

Much like Spotify, I also can’t get enough of the company’s content marketing. From its emails to its blog content, everything it creates is beautifully design, interesting, and informative. Love it! ” - Ramona Sukhraj, Content Marketing Manager

MailChimp

“I know everyone else is going to say Spotify, so I’m going to say Mailchimp. I’ve used MailChimp more than a few times and being able to use (almost) the entire platform on a free account is so powerful for a small business that wants to get started with email marketing but doesn’t have the budget just yet.

The tool is amazing for crafting, building, and managing multiple campaigns, lists, and subscriptions - and even has a few really fun easter eggs that you’ll see if you use it often enough. If you’re looking to bootstrap your online marketing, give it a try!” - Derrick Weiss, Account Executive

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on December 11, 2015

Recent Articles

10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
Inbound Marketing Benefits Explained (Updated for 2022)
July 28, 2022 • 6 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read