Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

6 of Our Favorite Freemiums (And Why We Just Can’t Get Enough)

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

6 of Our Favorite Freemiums (And Why We Just Can’t Get Enough) Blog Feature

best-freemium-products-and-why-we-cant-get-enough.jpgMaybe it’s my quarter-life crisis talking, but life’s expensive.

From health insurance and taxes to rent and the oh-so-essential iPhone data plan, the bills rack up quickly. But luckily, deep in this sea of inflation, there is a tiny pearl of monetary salvation that we in the tech world call freemiums.

Freemium is a pricing model in which a product or service (usually something digital like SaaS, games, etc.) is made available free of charge, but advanced features and add-ons must be purchased at a premium.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

In today’s costly market, this model offers consumers unmatched value that, traditionally, has never been available without a price tag. Even at the premium level, freemiums provide flexible pricing that puts control back in the hands of the buyer.

Consumers are delighted getting something for free and not being forced to pay for features they don't actually want or use, while businesses win over passionate advocates for their brand and product. Everybody wins!

Now, we’re no strangers to freemiums here in the IMPACT office.

Whether it's SlackWistiaInvision, or Dropbox, these tools are a huge part of our processes and everyday routines -- but which ones truly hold a special place in our hearts?

As the iconic Julie Andrews once sang (sort of), these are a few of our favorite "freems"

Evernote

“Evernote is definitely my favorite freemium. It takes note taking to a whole different level with its extensive list of features and makes it so easy share my notes and ideas with colleagues. Their freemium model gives me all the tools I would ever need to organize myself. It’s great!” - Joe Rinaldi, Creative Lead

Google Apps

“I would have to say Google Apps take the cake for me.  Free for people & and affordable for business, nothing has helped me organize my life more at a lower price point.” - Kyle Bento, Growth Strategist

Spotify/Pandora

“There’s no way I could survive without my music during the work day. I’ve gone back and forth between free/paid versions for both apps, and love them equally.” - Vin Gaeta, Tech Supervisor

“Spotify got me with their 99 cent 3 month trial. I used the free version and had no problems with it, but once I got access to all the premium features I couldn’t go back. The wide range of artists and the way they let you listen to music by playlist, artist, radio, etc. are really what makes sets them apart as the best freemium." - Karisa Egan, Account Executive

“Spotify is hands down my favorite freemium. It’s library is so diverse and from a marketing perspective, it’s set the bar for many SaaS companies, in my opinion. The company’s Discover Weekly and Year in Music playlists are some of the best examples of personalized, interactive content available today -- and visually the latter is stunning. All brands should strive to offer the experience and “delight” that this kind of content delivers.”

Canva

“I’m also a huge fan of Canva. Though I don’t use it very often, I love the power that it puts in the hands of marketers who are not familiar with design or simply don’t have the budget for expensive software. With its wide array of templates and drag-and-drop functionality it’s a really easy-to-use and fun tool for ‘non-designers.’

Much like Spotify, I also can’t get enough of the company’s content marketing. From its emails to its blog content, everything it creates is beautifully design, interesting, and informative. Love it! ” - Ramona Sukhraj, Content Marketing Manager

MailChimp

“I know everyone else is going to say Spotify, so I’m going to say Mailchimp. I’ve used MailChimp more than a few times and being able to use (almost) the entire platform on a free account is so powerful for a small business that wants to get started with email marketing but doesn’t have the budget just yet.

The tool is amazing for crafting, building, and managing multiple campaigns, lists, and subscriptions - and even has a few really fun easter eggs that you’ll see if you use it often enough. If you’re looking to bootstrap your online marketing, give it a try!” - Derrick Weiss, Account Executive

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on December 11, 2015

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read