Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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14 Case Study-Fueled Statistics & Web Design Trends of 2019  [Infographic]

14 Case Study-Fueled Statistics & Web Design Trends of 2019  [Infographic] Blog Feature

Marcella Jalbert

UX Designer, Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

July 21st, 2019 min read

Alright y’all 2019 is more than half over...

By now we are all well aware that basically every organization should have a website. No surprise there.

What I find people most struggle with is what should be on their website and how to actually execute it in a way that is most valuable to your users.

Unfortunately, there is no “one size fits all” answer to those questions.

To truly optimize your website, you’ll want to adhere with basic guidelines like proper on page SEO, load times, and general principles of user experience, but also research and test the behaviors and interactions of your specific users and the sites of your competitors.
The experience of your website and how it performs is honestly more important than how it looks. (Shocking, I know.) A good looking website that doesn’t serve its purpose or turns users off is a worthless website.

Lucky for you, you’re not in this alone. The internet is a treasure trove of research that is constantly being done on these topics

This infographic from DesignAdvisor (based on real data from case studies!) is a great place to get started.

“94% of visitors bounce from a website and stop trusting it because of a degraded web design.”

You may be thinking, “but that BOMB pizza place I always order from hasn’t updated their website in 15 years, but I still trust them.”

Yes, that is the case with many restaurants, which seem to be one of the rare breeds to escape needing an updated web presence, but let me ask you this: would an outdated website affect your impression of a dealership you were debating buying a car from? How about the business you were hiring to design a logo for you?… Of course!

In many cases, a visitor’s trust in a brand can be hurt by dated design or usability of their website.

This is especially true with big decision items. Presenting your users with an ill-thought out website leaves them wondering if that same lack of attention is present in your offerings as well.

“50% of potential sales are lost because users can't find information”

Now, this has a lot to do with site structure and navigation.

Burying important decision-making information from your users is one of the most damning mistakes you can make on your website.

When arranging your site content, think about what questions your users have in the sales process. Make sure most of those answers are easily accessible on your site; a FAQ page works great!


Trendy or Timeless?

The state of web design is constantly evolving and there really is no such thing as a timeless web design. It is crucial for your website to be constantly evolving.

Think about the websites you visit regularly. What do they look like compared to one month ago? What do they look like compared to six months ago? What do they look like compared to one year ago?

Chances are they look much different, but many of these changes may have happened gradually.

Adapting this approach allows you the opportunity to implement, observe, and reiterate. Cause what good is making updates if you don’t know if it’s actually working.

This infographic from DesignAdvisor is loaded with current trends in web design as well as some startling statistics (backed by case studies) that are enough to light a fire under anyone’s seat.

 

infographic-web-design-2019-redesign

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!