IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! Register for IMPACT Live, They Ask, You Answer Conference, October 14-16 in Hartford, CT. Limited tickets remain!

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for IMPACT Live, They Ask, You Answer Conference, October 14-16 in Hartford, CT. Limited tickets remain!
Liz Murphy

By Liz Murphy

Oct 31, 2018

Topics:

Content Marketing
Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Content Marketing

"Is Creating Content Simple or Never Easy?" (Content Lab)

Liz Murphy

By Liz Murphy

Oct 31, 2018

"Is Creating Content Simple or Never Easy?" (Content Lab)

Earlier this week, I received an email from a Content Lab listener with an astute observation.

In a previous episode, I had said to be successful with content creation comes down to a "simple" choice -- you either choose to commit to creating content or you don't. Once you make the choice to create content, your life gets infinitely easier.

But then, later on in that very same episode, I say that creating content is never easy.

So, which is it? Is creating content simple or never easy? Or "are easy and simple different?"

He had a point. 

To answer his question, yes -- easy and simple in this context are very different. 

On the one hand, creating content takes work and mental brain power -- just like anything else we do in marketing.

Even when you make the choice to commit yourself to content, you don't suddenly get to skip over all of the steps required to get a piece of content across the finish line. You still need to take time to brainstorm, to ask yourself if you're telling the right story in the best way possible, and revise your drafts until you get whatever it is that you're writing just right. 

On the other hand, the choice to create content remains a simple one. You're either all-in and ready to put in the work or you're not.

Unfortunately, many knowingly or unknowingly trap themselves in a mental tug-of-war between understanding they want to, need to, or have been told to create content, and never fully committing themselves mentally to being a content creator. 

(As if avoiding making the choice will somehow make their lives easier. Of course, as with all types of procrastination, they pay for it later.)

Instead of building in the time for planning and drafting, they constantly put off their content homework for an endless stream of "more important" tasks. This only makes matters worse, however, because now the standard "it takes effort" part of the content creation process is compounded by the underlying stress of never making it a priority. 

So, this week, while I get caught up on some of my own post-vacation content creation -- I was smart and actually blocked the time out on my calendar -- I want to share a few of my favorite episodes so far that will help you break this cycle of self-imposed stress around content creation.

Because while you'll always need to put in the work, creating content can be a lot of fun -- or at the very least, immensely rewarding -- if you stop making excuses.

Until next week! 

The Episodes

"But I'm Not a Good Writer" (Ep. 7)

I invited fellow IMPACTer Kevin Phillips to join me in this episode to address one of the most common objections we hear from folks when we ask them to create content:

“But I’m not a good writer.”

If you’ve ever said that to someone -- or even just to yourself, as you stared hopelessly at a blank document your computer screen -- this episode is for you. Listen.

"But I Don't Have Time to Write" (Ep. 13)

After, "But I'm not really a good writer," a close second in terms of my least favorite content creation excuses is, "But I just don't have enough time, sorry."

So, if you've ever uttered that phrase yourself when someone from your marketing team has asked you to create content -- or you're someone who manages the content strategy in some capacity for your organization, and you've heard that from other people -- consider this episode mandatory listening.

"Copywriting That Makes People Feel Good" (Ep. 12)

Nick Usborne of Conversational Copywriting says copywriters and inbound marketers need to care about “neuromarketing, but we need to be careful. Copywriting that appeals to the emotions of your audience can easily backfire, if you activate the wrong types of emotions.

So, I invited Nick to join me in this episode to discuss what neuromarketing is, why it matters, what it means to tap into “feelgood chemicals while copywriting, and the fine line you can cross into thefeelbad realm. Listen.

A Few Helpful Content Creation Articles:

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for IMPACT Live, They Ask, You Answer Conference, October 14-16 in Hartford, CT. Limited tickets remain!