Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

"Is Creating Content Simple or Never Easy?" (Content Lab)

By Liz Moorehead

Liz Moorehead also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

"Is Creating Content Simple or Never Easy?" (Content Lab)

Earlier this week, I received an email from a Content Lab listener with an astute observation.

In a previous episode, I had said to be successful with content creation comes down to a "simple" choice -- you either choose to commit to creating content or you don't. Once you make the choice to create content, your life gets infinitely easier.

But then, later on in that very same episode, I say that creating content is never easy.

So, which is it? Is creating content simple or never easy? Or "are easy and simple different?"

He had a point. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

To answer his question, yes -- easy and simple in this context are very different. 

On the one hand, creating content takes work and mental brain power -- just like anything else we do in marketing.

Even when you make the choice to commit yourself to content, you don't suddenly get to skip over all of the steps required to get a piece of content across the finish line. You still need to take time to brainstorm, to ask yourself if you're telling the right story in the best way possible, and revise your drafts until you get whatever it is that you're writing just right. 

On the other hand, the choice to create content remains a simple one. You're either all-in and ready to put in the work or you're not.

Unfortunately, many knowingly or unknowingly trap themselves in a mental tug-of-war between understanding they want to, need to, or have been told to create content, and never fully committing themselves mentally to being a content creator. 

(As if avoiding making the choice will somehow make their lives easier. Of course, as with all types of procrastination, they pay for it later.)

Instead of building in the time for planning and drafting, they constantly put off their content homework for an endless stream of "more important" tasks. This only makes matters worse, however, because now the standard "it takes effort" part of the content creation process is compounded by the underlying stress of never making it a priority. 

So, this week, while I get caught up on some of my own post-vacation content creation -- I was smart and actually blocked the time out on my calendar -- I want to share a few of my favorite episodes so far that will help you break this cycle of self-imposed stress around content creation.

Because while you'll always need to put in the work, creating content can be a lot of fun -- or at the very least, immensely rewarding -- if you stop making excuses.

Until next week! 

The Episodes

"But I'm Not a Good Writer" (Ep. 7)

I invited fellow IMPACTer Kevin Phillips to join me in this episode to address one of the most common objections we hear from folks when we ask them to create content:

“But I’m not a good writer.”

If you’ve ever said that to someone -- or even just to yourself, as you stared hopelessly at a blank document your computer screen -- this episode is for you. Listen.

"But I Don't Have Time to Write" (Ep. 13)

After, "But I'm not really a good writer," a close second in terms of my least favorite content creation excuses is, "But I just don't have enough time, sorry."

So, if you've ever uttered that phrase yourself when someone from your marketing team has asked you to create content -- or you're someone who manages the content strategy in some capacity for your organization, and you've heard that from other people -- consider this episode mandatory listening.

"Copywriting That Makes People Feel Good" (Ep. 12)

Nick Usborne of Conversational Copywriting says copywriters and inbound marketers need to care about “neuromarketing, but we need to be careful. Copywriting that appeals to the emotions of your audience can easily backfire, if you activate the wrong types of emotions.

So, I invited Nick to join me in this episode to discuss what neuromarketing is, why it matters, what it means to tap into “feelgood chemicals while copywriting, and the fine line you can cross into thefeelbad realm. Listen.

A Few Helpful Content Creation Articles:

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Published on October 31, 2018

Recent Articles

5 Features of a Sales Enablement Strategy That Actually Works
June 27, 2022 • 9 min read
15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read
The Best Sales Enablement Tools for Your Team in 2022
June 13, 2022 • 7 min read
64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
Why Your Content Marketing Needs Storytelling (and 3 Frameworks to Help)
April 12, 2022 • 6 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
April 9, 2022 • 10 min read
15 Powerful Content Marketing Examples To Inspire Your Next Campaign
March 24, 2022 • 12 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Best Marketing Courses on Udemy
February 25, 2022 • 8 min read
9 Essential Content Manager Duties You Need To Hire For
February 21, 2022 • 7 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Content Marketing Benefits: What You're Missing Out On In 2022
February 3, 2022 • 8 min read
How To Choose Content Marketing Topics
January 31, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
The Big 5: How to Write Great “Problems” Content
January 27, 2022 • 6 min read
11 Common Business Blogging Mistakes To Avoid At All Costs
January 25, 2022 • 11 min read