Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13)

By Liz Moorehead

Liz Moorehead also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13) Blog Feature

After, "But I'm not really a good writer," a close second in terms of my least favorite content creation excuses is, "But I just don't have enough time, sorry."

So, if you've ever uttered that phrase yourself when someone from your marketing team has asked you to create content -- or you're someone who manages the content strategy in some capacity for your organization, and you've heard that from other people -- consider this episode mandatory listening.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

To unpack this meaty, two-part topic, I invited Chris Duprey, our COO, to join me on this week's episode.

Why?

Because he's a busy guy. A very busy guy, in fact. Yet, he still manages to be a prolific content creator for IMPACT.

On top of that, his position means he has deep insights on how to us marketers and content nerds can better manage conversations -- either upward to executive leadership or laterally to peers -- where someone is struggling with content creation.

Again, if you have never listened to the Content Lab before, make this the one you start with. 

Enjoy! 

Listen to the Episode

Resources & Articles

One Thing: It's a Choice

I don’t want to get too down in the weeds on a “one thing” for this week — the one thing you can start doing right now to make your content better.

So, here’s the deal — your one thing is that making content a priority is a choice.

Whether you’re the person charged with creating or contributing, or the one ultimately responsible for ensuring your strategy is executed successfully.

I mentioned it in passing during my chat, but Seth Godin really nailed it during his interview on HubSpot’s The Growth Show when he said:

"If you can make a decision once, then the question isn’t should I do it? It’s what will I do? If you make the decision once to be a vegan, then you don't need to have a discussion with yourself every single night about whether or not to have a hamburger.

If you make the decision to blog every single day, then the only discussion I have to have with myself is what’s the best blog post I can write -- not should I write a post. As (Saturday Night LiveProducer) Lorne Michaels has said, 'Saturday Night Live doesn’t go on because it’s ready. It goes on because it’s 11:30.'”

It really is that simple, guys and gals.

If you or your organization has made the choice to rally behind inbound and be the best educators you can be in your space through content, there is no other discussion to have.

The best part is that accepting this fact is so incredibly liberating.

Instead of spending all of your waking hours at the office mentally wringing your hands in anguish around whether or not the content will get done, you’ll get to focus on big ideas, telling valuable stories, and sharing your voice with the world in new compelling ways.

Creating content is never going to be easy, but just because something is a challenge doesn’t mean it isn’t really fun or immensely rewarding.

Weekly Awesome: 750words.com

Alright, this week’s weekly awesome is a tool some of you may have heard me talk about back in the day when I was co-hosting IMPACT’s Creator’s Block podcast.

It’s a website called 750words.com.

It’s based on a concept called Morning Pages from the Artist’s Way — here’s what the founder of 750words has to say:

"I've long been inspired by an idea I first learned about in The Artist's Way called morning pages. Morning pages are three pages of writing done every day, typically encouraged to be in "long hand", typically done in the morning, that can be about anything and everything that comes into your head. It's about getting it all out of your head, and is not supposed to be edited or censored in any way.

The idea is that if you can get in the habit of writing three pages a day, that it will help clear your mind and get the ideas flowing for the rest of the day. Unlike many of the other exercises in that book, I found that this one actually worked and was really really useful."

It’s an online, private way of practicing morning pages, but here is where I found its real power.

Screen Shot 2018-10-17 at 3.01.16 PM

I’ve been using 750words now for close to a year.

In that time, I realized something.

Yes, this practice is wonderfully freeing, in that it helps me mentally clear the cobwebs lingering in between my tiny gray cells.

But committing myself to just stream of consciousness writing of 750 words per day (which usually takes me about 15 to 20 minutes, and I typically use it more like a diary), showed me that practicing writing is like practicing a sport.

It makes the act of sitting down to write for the first time, with only a blank screen staring back at me much less scary.

While I still succumb to writer’s block like everyone else, I’m less likely to second guess myself or get stalled. My daily practice has instilled this “write your way out of it mentality” where I feel as if I’ve been exercising my writing muscles to the point where each day it’s easier to sit down and write for work or pleasure.

Again, it’s not for everyone, but I have found it has radically transformed how I handle the challenge of writing itself.

Practice does make it much easier to get going, when a project calls.

Also, another neat thing about the platform is that it will instantly analyze your writing when finished and give you data about how you were feeling and your headspace when you were typing.

Check it out:

750words-metrics

As a note, the first month is free, and then it’s $5 every month thereafter.

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Content Marketing
Published on October 17, 2018

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read