Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13)

"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13) Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

October 17th, 2018 min read

After, "But I'm not really a good writer," a close second in terms of my least favorite content creation excuses is, "But I just don't have enough time, sorry."

So, if you've ever uttered that phrase yourself when someone from your marketing team has asked you to create content -- or you're someone who manages the content strategy in some capacity for your organization, and you've heard that from other people -- consider this episode mandatory listening.

To unpack this meaty, two-part topic, I invited Chris Duprey, our COO, to join me on this week's episode.

Why?

Because he's a busy guy. A very busy guy, in fact. Yet, he still manages to be a prolific content creator for IMPACT.

On top of that, his position means he has deep insights on how to us marketers and content nerds can better manage conversations -- either upward to executive leadership or laterally to peers -- where someone is struggling with content creation.

Again, if you have never listened to the Content Lab before, make this the one you start with. 

Enjoy! 

Listen to the Episode

Resources & Articles

One Thing: It's a Choice

I don’t want to get too down in the weeds on a “one thing” for this week — the one thing you can start doing right now to make your content better.

So, here’s the deal — your one thing is that making content a priority is a choice.

Whether you’re the person charged with creating or contributing, or the one ultimately responsible for ensuring your strategy is executed successfully.

I mentioned it in passing during my chat, but Seth Godin really nailed it during his interview on HubSpot’s The Growth Show when he said:

"If you can make a decision once, then the question isn’t should I do it? It’s what will I do? If you make the decision once to be a vegan, then you don't need to have a discussion with yourself every single night about whether or not to have a hamburger.

If you make the decision to blog every single day, then the only discussion I have to have with myself is what’s the best blog post I can write -- not should I write a post. As (Saturday Night LiveProducer) Lorne Michaels has said, 'Saturday Night Live doesn’t go on because it’s ready. It goes on because it’s 11:30.'”

It really is that simple, guys and gals.

If you or your organization has made the choice to rally behind inbound and be the best educators you can be in your space through content, there is no other discussion to have.

The best part is that accepting this fact is so incredibly liberating.

Instead of spending all of your waking hours at the office mentally wringing your hands in anguish around whether or not the content will get done, you’ll get to focus on big ideas, telling valuable stories, and sharing your voice with the world in new compelling ways.

Creating content is never going to be easy, but just because something is a challenge doesn’t mean it isn’t really fun or immensely rewarding.

Weekly Awesome: 750words.com

Alright, this week’s weekly awesome is a tool some of you may have heard me talk about back in the day when I was co-hosting IMPACT’s Creator’s Block podcast.

It’s a website called 750words.com.

It’s based on a concept called Morning Pages from the Artist’s Way — here’s what the founder of 750words has to say:

"I've long been inspired by an idea I first learned about in The Artist's Way called morning pages. Morning pages are three pages of writing done every day, typically encouraged to be in "long hand", typically done in the morning, that can be about anything and everything that comes into your head. It's about getting it all out of your head, and is not supposed to be edited or censored in any way.

The idea is that if you can get in the habit of writing three pages a day, that it will help clear your mind and get the ideas flowing for the rest of the day. Unlike many of the other exercises in that book, I found that this one actually worked and was really really useful."

It’s an online, private way of practicing morning pages, but here is where I found its real power.

Screen Shot 2018-10-17 at 3.01.16 PM

I’ve been using 750words now for close to a year.

In that time, I realized something.

Yes, this practice is wonderfully freeing, in that it helps me mentally clear the cobwebs lingering in between my tiny gray cells.

But committing myself to just stream of consciousness writing of 750 words per day (which usually takes me about 15 to 20 minutes, and I typically use it more like a diary), showed me that practicing writing is like practicing a sport.

It makes the act of sitting down to write for the first time, with only a blank screen staring back at me much less scary.

While I still succumb to writer’s block like everyone else, I’m less likely to second guess myself or get stalled. My daily practice has instilled this “write your way out of it mentality” where I feel as if I’ve been exercising my writing muscles to the point where each day it’s easier to sit down and write for work or pleasure.

Again, it’s not for everyone, but I have found it has radically transformed how I handle the challenge of writing itself.

Practice does make it much easier to get going, when a project calls.

Also, another neat thing about the platform is that it will instantly analyze your writing when finished and give you data about how you were feeling and your headspace when you were typing.

Check it out:

750words-metrics

As a note, the first month is free, and then it’s $5 every month thereafter.

Subscribe to the Content Lab Monthly Newsletter

Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple.

Here's what it looks like, so you know what shenanigans you're getting into with me:

content lab

So, what are you waiting for? Go to this page and sign-up.

Connect with Content Lab 

Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! 

Or you can comment on this episode below! I'd love to hear from you.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peek
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE