Conversion Rate Optimization (CRO) is among the most valuable skills a marketer can have, but like any skill, it requires guidance, practice, and fine-tuning.
One of the easiest ways to stay up-to-date with all things CRO is to follow experts on Twitter where they provide new resources and insights on the latest trends.
To help you get started, we’ve narrowed down the sea of CRO experts to 30 of our favorite.
Peep Laja is the founder of ConversionXL and one of the most highly-regarded optimization experts in the world. He works directly with clients to optimize their sites at ConversionXL and he trains others to do the same with their own websites online and in-person.
Joanna is a veteran copywriter that focuses heavily on conversions. She currently runs Copyhackers where marketers and startups go for incredible copywriting advice.
Check out Joanna’s Website Throwdown Episode with IMPACT to see her expertise in action.
Tara has 15 years of business experience and is the former VP of Marketing at Hotjar, one of the leading CRO tools.
Throughout her career, Tara has helped hundreds of companies develop marketing strategies and achieve data driven results.
Tara also appeared on IMPACT’s Website Throwdown recently.
Bryan is a CRO expert who co-authored the New York Times bestsellers Call to Action and Waiting for Your Cat to Bark.
Brian is the lead Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.
Co-founder of KissMetrics and well-known consultant, Neil Patel specializes in helping marketers improve their website traffic and generate more leads through higher quality content and conversion rate optimization. His website and blog get over 100,000 views a month from marketers looking for knowledge.
Oli Gardner is the co-founder and Creative Director of Unbounce, a conversion-focused landing page builder. He writes for the Unbounce blog and shares the latest in CRO tips and trends.
Pamela is a Principal Marketing Manager on HubSpot's optimization team who specializes in blog optimization. She shares insights and advice for marketers interested in CRO.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is also the author of the bestselling book, Hooked: How to Build Habit-Forming Products, one of the most beloved books among digital marketers.
Annie strives to make data sexy and she provides training and consulting for SEO, analytics, and reporting. She blogs about all things data on her website Annielytics.
Rand is a well-known digital marketer, author, blogger, and founder of Moz, one of the leading marketing software companies. His speciality is search engine optimization and getting people to click through on your listing.
Ronny Kohavi is a Microsoft Distinguished Engineer and the General Manager of the Analysis and Experimentation at Microsoft. His papers have over 27,000 citations and three of his papers are in the top 1,000 most-cited papers in Computer Science.
Roger is a speaker, blogger, and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. His insights into the human brain have helped marketers understand and improve their the effectiveness of their marketing for years.
Karl is the co-founder and CEO of Evergage, a real-time personalization tool used to enhance marketing efforts, increase customer engagement, and drive greater revenue.
Brian is the VP of Growth at HubSpot. He leads the growth team for Sidekick and other new products.
Joel is a veteran digital marketing executive and entrepreneur with 11 years of experience in CRO. He and his team design run hundreds of optimization tests each year.
Angie was ranked by Forbes as a Top 10 Online Marketer in 2015. She helps businesses get more value from their existing marketing efforts through better understanding of their customers, data-driven technology, and persuasive marketing psychology.
Dan is the co-founder and CEO of Optimizely, a popular A/B testing tool. He’s also the co-author of A/B Testing: The Most Powerful Way to Turn Clicks into Customers and served as Director of Analytics for the 2008 Obama Presidential campaign.
Rick is a co-founder and the CEO of Unbounce. He has dedicated his career to design and marketing, where he has sought to solve the challenges of creating high-converting landing pages.
Bob Ruffolo is the founder and CEO of IMPACT, one of the top inbound marketing agencies in the country and a HubSpot Elite Partner Agency. Bob is a HubSpot expert and specializes in CRO using HubSpot.
Talia is the founder of Conversioner, a CRO agency specializing in consumer psychology and behavioral data.
Stephen is the CEO of Conversion.com, a conversion optimization agency. Deploying their data-driven approach, he's generated increases of over $1 billion for his clients.
Morgan is a co-founder of Growthhackers.com, author of Unlocking Growth, and COO of Inman News.
Ton is a CRO expert, working in the conversion business since 1999. He is the founder and CEO of Testing.Agency, providing an A/B-test support team to businesses.
Justin is the Conversion Optimization Manager at Digital Marketer who specializes in hands-on testing and conversion optimization in both B2B and ecommerce.
Tim is the CEO of SiteTuners and the author of the bestselling book Landing Page Optimization. His expertise focuses on user-centered design, understanding online behavior, and landing page testing.
Sean is the CEO and co-founder of Qualaroo and Growth Hackers. He was also the first at Dropbox, Lookout, Xobni, LogMeIn, and Uproar.
Chris is the founder of WiderFunnel, a conversion optimization agency. He is also a keynote speaker and the author of You Should Test That!.
Craig is a UX expert who has experience with UX, usability testing, user centered design, online marketing, customer insight, web analytics, and multi-variate testing.
Hiten is a co-founder of Crazy Egg and KISSmetrics. He’s well-known for his CRO knowledge and experience from both companies and tweets advice regularly.
Now, Learn How to D.I.Y.
The content above was an excerpt of our new guide, "The Inbound Master's Guide to Conversion Rate Optimization" To learn more about CRO, testing, and how to do it successfully for your brand, get your free copy of the full guide by clicking "Get it Now" below.
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