It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements.
The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way. (When it comes to holiday marketing of any kind, marketers have to walk a fine line.)
So, to celebrate the spookiest holiday of the year, Jessie-Lee, Marcella, and I got together for this week's episode to share our favorite Halloween brand campaigns... as well as our not-so-favorites.
In our eyes, brands like FOX, Oreo, and Target have set the bar high for industry peers with campaigns of yesteryear that told a story and genuinely embraced the spirit of the All Hallows' Eve. While others -- ahem, Chipotle, Subway, and Verizon -- fell flat on their corporate faces by being boring, lazy, or even blatantly offensive.
(Oh, and we also had an intense discussion around the proper way to eat Oreos -- a topic we are all very passionate about.)