Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Dharmesh Shah On How to Steal Back Your Audience's Attention

By Ramona Sukhraj

Dharmesh Shah On How to Steal Back Your Audience's Attention

HubSpot-Dharmesh.jpgDharmesh Shah is the co-founder and CTO of HubSpot (and if you've ever been to one of their events and heard how the crowds go wild when he takes the stage, I won't have to tell you he's basically a rockstar.)

In addition to this role that has made him a global name, Dharmesh founded the leading Inbound Marketing community, Inbound.org, as well as OnStartups.com.

He is also an active member of the Boston area entrepreneurial community, an angel investor in over 40 startups, and a frequent speaker on the topics of technology, business, and marketing. 

With his impressive background, Dharmesh offers a wealth of knowledge for both seasoned software companies as well as budding entrepreneurs.

When asked about what they can do to compete for attention and market share in today's world, here's what he had to share with us: 

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

“Attention spans are dwindling, and consumers have more options than ever for how, when, and where they consume content.

You are no longer competing with the business down the street for the attention of your buyer, you are competing for mindshare with TV channels, YouTube videos, tweets, and countless other forms of content.

The natural reaction of many companies is to sell harder or attempt to rent more attention, but that's not a viable long-term strategy.

The best way to win consumer attention is by creating a truly inbound experience that is less interruptive, more relevant, and more helpful than anything they've experienced before.

So instead of adding more friction to your buying process, remove it. Instead of adding more clutter to your customers inbox, send only when you have something meaningful to say. Instead of telling people for hours how you are going to change their lives, show them. Take the time you think you have to explain your value proposition and cut it in half.”

Want to Hear More from Dharmesh?

See what he and other tech and marketing experts like Justine Jordan, Neil Patel, and Chris Savage have to say about successfully selling your software in "Selling Your SaaS: How the Most Successful Software Companies Grow." Click the button below to keep reading!

Photo Credit: Inc

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Marketing Strategy
Published on August 6, 2015

Recent Articles

24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
Inbound Marketing Benefits Explained (Updated for 2022)
July 28, 2022 • 6 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read