Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Why You Should Draw Inspiration From Companies That Are Nothing Like Yours

By Carly Stec

Why You Should Draw Inspiration From Companies That Are Nothing Like Yours

Why_You_Should_Draw_Inspiration_From_Companies_That_Are_Nothing_Like_YoursThere's nothing quite worse than the feeling that you're about to run out of ideas.

You're a little sweaty, you start to panic, and before you know it, you find yourself flipping through your competitor's website like a mad (wo)man. 

The truth is, new ideas don't always come to us in a mystical flash of light. In fact, often times they require a great deal of discovery and reimagining. 

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

But rather than run to your competitor's website to stir up suggestions, consider what could become of exploring a company that holds no ties to your industry. 

What a software company can learn from an online shoe retailer:

Let's say you have an awesome B2B software, but do you don't have the the support in place yet to ensure everything runs smoothly.

The truth is, glitches, malfunctions, and total system meltdowns happen whether we like it or not, and it's your job to ensure that there is a reliable team in place to help customers pick up the pieces. 

In fact, we'd argue that support is equally as important as the functionality of the software itself. 

For insight into a brilliant customer support strategy, check out what Zappos has been up to on social media:

(While you shouldn't limit your support to just social media, it does serve as an increasingly popular, real-time channel for responding to questions and problems.)

Through their commitment to delivering excellent customer support, Zappos has become famous for their award-winning approach (and willingness to be a little silly sometimes.)

What you can learn from them:

  • Respond quickly
  • Accommodate the customer as often as possible
  • Treat people like people
  • Anticipate problems so that solutions are ready
  • Don't hesitate to go above and beyond

3 reasons why you should look for inspiration outside of your industry:

1. It forces you to think outside the box

I work for an inbound marketing agency, yet when it comes time to come up with ideas for something like a website redesign, I don't look to other agencies websites. Instead, our team explores new, innovative websites like that of Airbnb to stir up concepts and ideas.

Why? 

This approach allows us to look for inspiration that doesn't directly fit what we're trying to do, and as a result, forces us to get creative.

2. People in your space aren't doing these things

If you're constantly turning to your competitor's website for inspiration, you're always going to be a step behind. 

Think about it.

At best, you're going to eat up what their doing, and then try to pass it off as something new. And just because your high school lunch ladies got away with serving up yesterday's goods, doesn't mean that you should settle for the same for your business. 

Looking to unrelated sources for inspiration will help to turn up ideas and designs that people in your industry aren't already executing on. 

3. It helps you discover new channels

Let's say you're a sales consulting firm and you're looking for new ways to refresh your blog content. Rather than put your own spin on yesterday's article from your competitor's blog, consider checking out what people in the real estate industry are doing on their blogs.

Sure, the topics won't match your needs, but what about the format?

Oh, they're using SlideShare? What's that? You can tell stories through slides? Cool! Will this work for our audience? ...see what I'm saying?

Sometimes all it takes to come about new opportunities is to venture outside of your comfort zone. 

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Marketing Strategy
Published on January 31, 2015

Recent Articles

24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
Inbound Marketing Benefits Explained (Updated for 2022)
July 28, 2022 • 6 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read