Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Expert tips on designing for color blindness — from a color-blind designer [Infographic]

Expert tips on designing for color blindness — from a color-blind designer [Infographic] Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

October 11th, 2020 min read

I have a confession to make.

It’s something I never openly admitted until recently, but I’m a walking oxymoron. I’m a color blind graphic designer.

Weird, right?  

I remember being in my kindergarten art class and constantly asking my friends if I was using a blue or purple crayon. I couldn’t figure out why my friends could see the difference and I couldn’t. 

It wasn’t until middle school that I found out it was because I had deuteranopia color blindness. That’s a fancy word for I can’t always distinguish the differences between blues and purples.

As I moved into a career in design, I hid my color blindness. I viewed it as a weakness, something that would just hold me back.

Who would hire a designer who can’t see colors properly?

That all changed a few years ago when I started to learn more about the importance of designing for accessibility and creating an equal web experience for everyone. 

I started to look at being color blind as a superpower. While it’s not nearly as cool as super strength or the ability to fly, it’s actually really powerful in the UX/UI world. 

I learned I’m able to easily spot problematic color combinations and areas that lack enough contrast, which a lot of other designers may overlook. 

It’s also helped me approach web design from a more inclusive perspective. I understand first-hand the pain points and challenges people with accessibility issues face while viewing a website. 

Understanding how to design for color blindness can be a difficult task for those who aren’t colorblind themselves. Luckily, you don’t need to run out and find yourself a colorblind designer. 

We’re awesome, but I’m pretty sure we’re a small pool of people.

Rather, there are a lot of useful guides and resources out there to educate you on the topic and help you deliver a better experience to your users. 

The team over at IMI, a full-service digital marketing agency, put together this insightful infographic that gives people a crash course in designing for color blindness.

The infographic covers topics like the different forms of color blindness, how to design for them, and even includes some tools to help you test your websites color palette. 

The three main forms of color blindness

Before you can start to design for color blindness you need to understand the different forms of it. Your company’s branding might have a color combination that only affects a certain type of color blindness, so it’s important to know who to consider.

1. Protanopia

Protans have difficulties distinguishing the differences between blue and green colors and also red and green colors.

2. Deuteranopia

Deuteranopia is the most common type of color blindness that affects about 6% of the male population. Deuteranopia is also known as “Red-Green Color Blindness,” but the name is slightly misleading. People with Deuteranopia have trouble distinguishing the differences between a number of different colors; not just reds and greens.

3. Tritanopia

People affected by tritan color blindness confuse blue with green and yellow with violet.

UI tips for designing for color blindness

The infographic highlights some simple tips that you can start implementing right away in your designs. Some of the more notable tips include:

Use textures and patterns for contrast

Relying solely on color to differentiate data on graphs and charts may make it hard for colorblind users to decipher. You can use subtle patterns on top of a color to make this data easier to digest.

Use colors AND symbols

When it comes to your forms, people with a certain type of color blindness can have problems seeing red error messages. One way to combat this is to use both colors and symbols where the user's attention is needed.

To see all of the tips and tools you can use to design for color blindness check out the infographic below:


FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!