Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Video Marketing
Close
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Facebook for Creators offers tactical video advice leading into the holidays

By Katie Pritchard

Katie Pritchard also recommends this free course, Video Sales & Marketing Strategy.

Facebook for Creators offers tactical video advice leading into the holidays Blog Feature

For most businesses, the end of the year is a busy time while we all attempt to use up our budgets and make strategic plans for the upcoming year. It’s also a time when we channel our inner Madonnas and reinvent ourselves — especially with our marketing, as we scratch anything that didn’t produce the outcomes we were looking for.

Free Course: Video Sales & Marketing Strategy

If Facebook is part of your marketing mix for 2021, and you’re looking for ways to better maximize the results you see from the social giant, I’ve got some great news for you. Facebook for Creators, a community with resources for creators and marketers alike, recently published three video best practices that are simple yet effective, and can be great food for thought as you head into 2021. 

🎓 IMPACT+ course: Video sales and marketing strategy for businesses

Video is, and will continue to be, a useful tool for marketers and is usually the best engaging content type across all platforms. As big video producers and trainers of all things video, we know how complicated it can feel to produce quality video. 

facebook-video-example

Sometimes, it feels hardest to know how to get started, which is why we love these three easy things that any marketer can accomplish — from the most novice to the most technical. 

3 simple video best practices for Facebook

These video best practices can be used on Facebook, but as they point out — video is the best engaging content type across all types of platforms — so these tips can stretch beyond Facebook and Instagram. 

Capture attention with a 3- to 5-second second trailer to hold interest

This tip is especially helpful for publishing on social media websites with endless scrolling options. It’s essential to capture the user’s interest quickly or else you risk them continuing to scroll. 

🎓 IMPACT+ course: Video sales and marketing strategy for businesses

This trailer can be short and be its own clip to tease the content of the entire video. It doesn’t have to be over produced or crazy graphics — just a short clip highlighting the main benefit someone could get out of watching the entire video.

Facebook does mention to look at the data, though. In creator studio you can monitor where there is drop-off in your video content in order to determine if you’re losing people in those first few seconds, and if a trailer will help.

Frame the story with a 4:5 aspect ratio

Videos perform better when filmed fullscreen rather than vertically on a phone. This can be achieved with a different camera setup OR in the editing process. If you’re new to creating video content, it may be best to just turn your phone or camera horizontally to capture this aspect ratio. 

Engage your community by commenting on posts

Comments on regular Facebook posts can help repopulate the post in user feeds, but it also helps build a relationship with your followers and build trust behind your brand. Facebook recommends longer responses if possible, opens up opportunity for continued conversation on the topic. 

Facebook video bonus tip from IMPACT

In addition to these simple tips, IMPACT’s Video trainer, Lindsey Schmidt had this advice: 

“Facebook video is a commitment: just like YouTube, the platform requires dedication to a regular posting cadence to be successful, engaging content that keeps your audience coming back for more, and the potential to give you a boost in search ability if done correctly. 

Don’t just post directly from other sources: create native Facebook posts to get the most out of the content you’re uploading.”

Take these simple tips and consider how you can build these into your marketing plans for 2021. The best thing that you can do to build a video strategy that works is to publish and test. You won’t know how videos will perform until you publish them and start to tweak your strategy.

Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
News
Facebook Marketing
Published on December 7, 2020

Recent Articles

How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-house Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read
5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
How to Successfully Onboard Your New Videographer
November 20, 2021 • 7 min read
The Big, Fat Problem With Outsourcing Your Company’s Video Marketing
November 13, 2021 • 4 min read
Where Should I Host My Marketing Videos? [+ VIDEO]
November 6, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
Video Marketing Tips: 5 Most Common Mistakes People Make On Camera
November 1, 2021 • 5 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
Video Marketing Success: 3 Pitfalls That Can Doom Your Video Initiative
September 28, 2021 • 6 min read
How to Do Small Business Video Marketing
September 3, 2021 • 12 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
41 new video marketing statistics to fuel your strategy through 2021
July 9, 2021 • 6 min read
How to get started creating video (Content Lab, Ep. 52)
June 17, 2021 • 1 min read
How to Get YouTube Subscribers: 12 Tips to Increase Your Fanbase
May 26, 2021 • 11 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
How much does Vidyard cost and is it worth it?
April 15, 2021 • 10 min read
Vidyard vs. HubSpot Video: differences and how they can work together
March 16, 2021 • 8 min read