Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Facebook Messenger on iOS is now faster, simpler, and a whole lot smaller

Facebook Messenger on iOS is now faster, simpler, and a whole lot smaller Blog Feature

Joel Waggener

UX Designer, Paid Media Specialist, 15+ Years of Print and Web Design Expertise

March 10th, 2020 min read

We don’t normally think about how many work-hours and lines of code go into making an app we enjoy every day. We just use it. But before we get our eager fingers on an app, many talented people have put many long hours into developing it.

Even after an app is released, there are many more hours that will be spent on improvements.

This is why after 10 years, the engineers at Facebook went back to the drawing board to completely revamp Messenger. Their goal was to reduce the size and bloat of the app. The project was dubbed Project LightSpeed.

Messenger is the second most popular iOS app of all time, only behind (you guessed it) Facebook. However, after 10 years and many updates, the app’s architecture became increasingly complex.

Starting from scratch, Facebook reduced Messenger’s core code from more than 1.7 million lines of code down to 360,000.

This will make the app faster and more responsive to the 1 billion people that use the app every month. 

The need for speed

The whole idea for this revamp was to make every aspect of the app faster.

It’s much faster. 

Raymond Endres, VP of engineering for Messenger, puts it this way:

“A faster start time may not matter as much if you only open an app once or twice a day to play a game or watch a movie, but it makes a huge difference when you open an app many times a day to respond to messages from the people who matter most.”

Compared with the previous iOS versions, Messenger is now twice as fast to start.

It’s much smaller.

“A smaller app means Messenger starts, downloads and updates faster for everyone, including people who use the app on older devices or in areas with lower connectivity where every kilobyte counts.”

It’s much simpler.

“Fewer lines of code makes the app lighter and more responsive, and a streamlined code base means engineers can innovate more quickly.”

To make it simpler, developers did have to strip away some of the features introduced over the years, like the Discover tab. However, they will be introducing more features over time that focus more on peer-to-peer communication. 

Reuse_UI_V2

Source: Facebook

The future of Messenger

The engineers at Facebook have future-proofed the app with the next 10 years in mind. All the work they’ve done now will make any future updates to the app exponentially easier to take on. Facebook Engineering states:

“In addition to building an app that’s sustainable for the next decade or more, this work has laid the foundation for cross-app messaging across our entire family of apps. It has also built the foundation we’ll need for a privacy-centered messaging experience.”

Hint, hint, wink, wink: cross-platform messaging for Messenger, WhatsApp, and Instagram is in the near future.

While these updates are making the app more speedy and responsive to users, businesses and Facebook ads managers will have a more challenging time.

Chatbots are being hidden from view in the app along with games and businesses. However, they can still be found through the Messenger search bar.

Without promotion through the Discover tab, businesses will have to rely on their owned or paid marketing channels to gain any traction for their chatbots in Messenger.

The new version of Messenger will be rolling out over the next few weeks.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out