Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Facebook Rolls Out Video Poll Ads, Expands Playable and AR Ads

By Melissa Smith

Melissa Smith also recommends this free course, Fundamentals of Social Media Marketing.

Facebook Rolls Out Video Poll Ads, Expands Playable and AR Ads Blog Feature

In case you didn’t know, there are 66 days until Black Friday, 69 days until Cyber Monday, 89 days until Hanukkah, and 92 days until Christmas.

Free Course: Fundamentals of Social Media Marketing

With the holidays right around the corner, Facebook is introducing new interactive advertising to its news feed. Last week, the platform announced the rollout of video poll ads, and the expanding of augmented reality (AR) ads and playable ads.

Video poll ads

After seeing the success of poll stickers for Instagram Stories ads, Facebook is bringing the capabilities to its video ads at the end of this month. 

A Facebook video poll can be set at a specific time during a video to quickly and easily get consumer opinions.

facebook-video-poll--ads

Facebook stated, “For example, in 5 out of 9 brand lift studies, we observed poll ads increased brand awareness compared to video ads.”

Eric Eckstein, senior director of digital marketing at E! Entertainment, added to Facebook’s announcement: “E! continually seeks deeper ways to connect with viewers. The launch of Facebook poll ads was an exciting opportunity for us to use media in a fun and interactive way ahead of the season 4 premiere of Total Bellas. Giving fans an opportunity to engage with the show helped us create meaningful interactions that drove success throughout the season.”

Some ways you can use Facebook video polls to increase engagement are:

  • Ask the audience a question related to the video
  • Collect the audiences feedback on the video content
  • Offer options to your audience on what your next video topic should be
  • Learn who your audience is and collect information to get to know them
  • Ask questions to learn about your customer’s pain points to help create future content

Augmented reality (AR) ads

In July 2018, Facebook first started to test its AR ads with a select number of brands.

In early stages of testing, WeMakeUp had an AR ad that allowed consumers to "try on" its latest shade of lipstick. Facebook stated “as a result the brand drove a 27.6 point lift in purchases with the average person spending 38 seconds interacting with the ad unit.”

augmented-reality-ads--facebook

After seeing the value and success, Facebook is going to open these ads tools to all advertisers for a beta program this fall.

Playable ads

Lastly, Facebook is expanding its playable ad format to all advertisers globally, now available for reach, brand awareness, and conversions.

facebook-playable--ads

In the above example, Vans, the streetwear company, created an ad where users are able to guide Vans legend Steve Van Doren down a mountain, collecting gifts along the way. The ad also included direct links to the types of product features within the game to help promote offerings. The experience drove a 4.4 point lift in ad recall and a 2.4 lift in favorability. 

Playables ads on Facebook can:

  • Create an immersive preview. Showcase your app or game with a lead-in video in News Feed that prompts people to play.
  • Allow people to test drive your app. Offer people the chance to preview your game right from your ad before they install.
  • Find engaged players and customers. Drive higher-intent players for your game or customers for your business.

What does this mean for marketers?

These latest Facebook ad updates help expand the possibilities for mobile advertisers. These new ad formats were designed to help boost engagement and allow advertisers to be able to deliver a more interactive experience, all while helping differentiate their brands from their competition.

Will AR ads go beyond make-up? What other ad updates will Facebook roll out before/during the holiday season? Let us know your thoughts in Elite!

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

News
Sales & Marketing Technology
Facebook Marketing
Published on September 24, 2019

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 2 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read