Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Facebook Rolls Out Video Poll Ads, Expands Playable and AR Ads

Facebook Rolls Out Video Poll Ads, Expands Playable and AR Ads Blog Feature

Melissa Smith

Sr. Front-end Developer, 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

September 24th, 2019 min read

In case you didn’t know, there are 66 days until Black Friday, 69 days until Cyber Monday, 89 days until Hanukkah, and 92 days until Christmas.

With the holidays right around the corner, Facebook is introducing new interactive advertising to its news feed. Last week, the platform announced the rollout of video poll ads, and the expanding of augmented reality (AR) ads and playable ads.

Video poll ads

After seeing the success of poll stickers for Instagram Stories ads, Facebook is bringing the capabilities to its video ads at the end of this month. 

A Facebook video poll can be set at a specific time during a video to quickly and easily get consumer opinions.

facebook-video-poll--ads

Facebook stated, “For example, in 5 out of 9 brand lift studies, we observed poll ads increased brand awareness compared to video ads.”

Eric Eckstein, senior director of digital marketing at E! Entertainment, added to Facebook’s announcement: “E! continually seeks deeper ways to connect with viewers. The launch of Facebook poll ads was an exciting opportunity for us to use media in a fun and interactive way ahead of the season 4 premiere of Total Bellas. Giving fans an opportunity to engage with the show helped us create meaningful interactions that drove success throughout the season.”

Some ways you can use Facebook video polls to increase engagement are:

  • Ask the audience a question related to the video
  • Collect the audiences feedback on the video content
  • Offer options to your audience on what your next video topic should be
  • Learn who your audience is and collect information to get to know them
  • Ask questions to learn about your customer’s pain points to help create future content

Augmented reality (AR) ads

In July 2018, Facebook first started to test its AR ads with a select number of brands.

In early stages of testing, WeMakeUp had an AR ad that allowed consumers to "try on" its latest shade of lipstick. Facebook stated “as a result the brand drove a 27.6 point lift in purchases with the average person spending 38 seconds interacting with the ad unit.”

augmented-reality-ads--facebook

After seeing the value and success, Facebook is going to open these ads tools to all advertisers for a beta program this fall.

Playable ads

Lastly, Facebook is expanding its playable ad format to all advertisers globally, now available for reach, brand awareness, and conversions.

facebook-playable--ads

In the above example, Vans, the streetwear company, created an ad where users are able to guide Vans legend Steve Van Doren down a mountain, collecting gifts along the way. The ad also included direct links to the types of product features within the game to help promote offerings. The experience drove a 4.4 point lift in ad recall and a 2.4 lift in favorability. 

Playables ads on Facebook can:

  • Create an immersive preview. Showcase your app or game with a lead-in video in News Feed that prompts people to play.
  • Allow people to test drive your app. Offer people the chance to preview your game right from your ad before they install.
  • Find engaged players and customers. Drive higher-intent players for your game or customers for your business.

What does this mean for marketers?

These latest Facebook ad updates help expand the possibilities for mobile advertisers. These new ad formats were designed to help boost engagement and allow advertisers to be able to deliver a more interactive experience, all while helping differentiate their brands from their competition.

Will AR ads go beyond make-up? What other ad updates will Facebook roll out before/during the holiday season? Let us know your thoughts in Elite!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peek
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE