Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Get On-Page SEO Ready with HubSpot Blog Feature

Vin Gaeta

IMPACT+ Managing Director, 10+ Years of Sales & Marketing Experience, 12+ Years of Development Experience, 14+ Years of Project Management Expertise

August 1st, 2012 min read

 

on-page seoRanking high in search engines is the primary goal of everyone with a website. But getting your website ready to battle with the SEO giants can be a daunting, frustrating, and difficult task, as is trying to figure out how to handle your on-page SEO.


Then came HubSpot. The HubSpot CMS gives you everything you need to create an SEO optimized website from the start, and best of all, it’s actually easy to do by using some simple On-Page SEO tactics. The Page Performance tool (which I mentioned in my previous post) gives you an easy to understand checklist of what you need, or have done, on each page to boost your SEO. So, if you’re ready to rank high and keep stress levels low, let’s get started!


As certified partners of HubSpot, IMPACT utilizes their software to fully optimize all client websites for on-page SEO. Looking to improve yours? Contact IMPACT today and learn how we can help.


Page Performance


The one stop shop for everything On-Page SEO. One of my favorite features of this tool is that it keeps an up-to-date tally of your website views, keywords, and inbound links. You can even segment by day, week, month, year, or custom date range.


Talk about everything you could want right? It gets better. Below that initial bar is the list of every page on your website with some great information on each.


Get On-Page SEO Ready with HubSpot


The HubSpot CMS provides you with a count of your links (per page), keywords (per page), CTA % (per page), and last but not least, your views (yes, this is per page as well). This is great if you want to do a quick check and see how your pages are doing, if they have enough keywords, and if people are linking to them (remember, inbound links are a good thing).


If you take a look at our homepage stats, you’ll get a feeling for the kind of data HubSpot gives you to help improve your SEO. The most important piece of information for your SEO is if you have a nice green check on the left hand side. That means all your On-Page SEO is good to go and functioning properly.


I know some of you may be asking yourselves, “Well that’s fine, but what does On-Page SEO entail?” Did you really think I was going to leave you hanging?


On-Page SEO


Upon clicking on the title of any page, you will be brought to a goldmine of information. As you can see in the image below, IMPACT’s homepage is fully optimized, everything is green and checked, and we’ve received a 100% for our On-Page SEO grade.


Get On-Page SEO Ready with HubSpot


But what if you haven’t already optimized your page, what does it look like with errors? In the interest of learning, I dug up an ancient blog post, and extended the meta description to make it too long so you can see the difference (Don't worry, it's already fixed :D ).


Get On-Page SEO Ready with HubSpot


This post, which is from 2010, has no links, keywords, but has everything else needed for On-Page SEO. You’ll notice that it has a yellow caution sign instead of a check, that signifies that there is a minor SEO issue, if it were major it would be a red “X”. Jumping into the post to see what HubSpot recommends shows us exactly how the check system works.


Get On-Page SEO Ready with HubSpota


HubSpot outlines the six major areas for On-Page SEO: Meta Description, Page Title, Calls-to-Action, H1 Tags, Images, and the HubSpot Tracking Code. For this post, since I added too many characters to the Meta Description (oops!) we have a caution sign next to it. When you click on the tab, you are greeted with everything you'd want to know and more about that section.


Get On-Page SEO Ready with HubSpota


As you can see, I have my red "X" next to the Meta description that is too long, and then an explanation as to why that is an issue. After all, if you're going to be told you're wrong, they might as well tell you why and help you out. Each tab has it's own requirements for it to be full green, which helps you learn what is necessary for good On-Page SEO.


My recommendation is to jump in and start trying the Page Performance tool out yourself. By going through slowly and checking everything, you'll begin to understand exactly what it takes to get your On-Page SEO rank moving up, and start collecting links and views.


Looking to improve you on-page SEO, Give us a call here at IMPACT and learn how we can help!

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