The problematic code was injected into websites to enable a technology they call Real User Interface, or RUM, which supposedly is used to “identify potential bottlenecks and optimization opportunities,” according to GoDaddy.
The code allows the hosting platform to “measure and track the performance of your website.”
Unfortunately, this clearly come with its costs.
According to Search Engine Journal, all U.S. GoDaddy customers are unwittingly opted in to using RUM, with little information provided to them regarding its purpose or the potential impact it will have on websites.
….Yes, you read that right.
In 2019, your website is your primary sales tool. A broken website can cost companies huge amounts of lost revenue, even in a short period of time.