The problematic code was injected into websites to enable a technology they call Real User Interface, or RUM, which supposedly is used to “identify potential bottlenecks and optimization opportunities,” according to GoDaddy.
The code allows the hosting platform to “measure and track the performance of your website.”
Unfortunately, this clearly come with its costs.
According to Search Engine Journal, all U.S. GoDaddy customers are unwittingly opted in to using RUM, with little information provided to them regarding its purpose or the potential impact it will have on websites.
….Yes, you read that right.
In 2019, your website is your primary sales tool. A broken website can cost companies huge amounts of lost revenue, even in a short period of time.
Even if your website doesn’t fall into one of these categories, I highly recommend opting out anyway.
RUM's main purpose is to benefit GoDaddy’s own analytics - it has no real benefit to the companies that host their sites on the platform, and the potential consequences are so severe.
To opt out, use the following steps:
Access your cPanel hosting account by logging in and selecting the account you’d like to opt-out of RUM
Click the “....” button that triggers a dropdown, and then “Help Us”
From there, click opt-out
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.