Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website

Free: Assessment

Google Admits You Should Have Unique Images on Every Page

By Jessie-Lee Nichols

Google Admits You Should Have Unique Images on Every Page

If you’re a designer worth half your salt, poor stock photography just flat out offends you.

Why? Because it’s stiff, unrealistic, and overall super unengaging. I mean, you can’t possibly tell me your customer service reps are that happy to be sporting their headsets. Come on, folks!

Well, after all of these years, Google finally agrees.

Last week, Google’s John Mueller commented in a hangout that it’s worthwhile to have unique images on each of your pages and showing that original imagery is not only a good branding move but possibly an SEO one as well.

The SEO deities have spoken!

Provided that companies have the resources (physical equipment, photo editing software, and the ability to edit your own website), creating and using your own unique images should help with image search traffic and even get your image featured in the one box image result.

One Box Image Result Example

Before you get down to planning out how to replace every image on your site with something authentic and custom, know that Mueller did add that the image swap will not help you rank directly with web search, but it is a piece of the puzzle.

Mueller states that overall, it is still good to have:

“It's not the case that if you have good images that they will make your site rank better in web search ... but sometimes good images show up ... in the normal search results … So I think if you have a chance to have your own images I think that's definitely worthwhile.”

So, having original images on every page of your website isn't going to skyrocket your site to position zero. But, it may help you to get your images featured in the one box image result, which is great brand exposure.

So What Does This Mean for Marketers?

It’s time to reevaluate all of those images on your website you said you would come back to later.

The Content Strategist recently reported that 53% of survey participants are planning to use their website to engage their audience and 66% are expecting to accomplish this with photography.

It’s been two years, those stock photos aren’t just a placeholder any longer.

Take an audit of your visual content and ask yourself some tough questions to determine if it should stay or if it should go:

  1. Does this image have the same look and feel of the other images on my site?
  2. Does it have the same color tone as other images?
  3. Are people dressed authentically and similarly?
  4. Is this image similar in shape and size to others on my site?
  5. Is this an authentic image of our product or of our team?
  6. Do I have permission and/or a license to print or publish this picture?

If your answer to any of these questions is no, add a new tab to your visual content inventory.

Create a list of the resources you’ll need and where you plan to place them on a page. Your copy should give you all the context you need to create a very defined shot list for future use.

Get to work! Grab your iPhone, your fancy DLSR, or call that photographer friend of yours. Just like creating content, start somewhere.

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.


Search Engine Optimization
Visual Content
Published on December 7, 2018

Recent Articles

9 SEO Best Practices for Stronger Organic Traffic in 2023
November 18, 2022 • 12 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read