Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
... Inbound Marketing Search Engine Optimization
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Google Announces Redesign of News Tab in Search

By Iris Hearn

Iris Hearn also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

Google Announces Redesign of News Tab in Search

Google announced plans to roll out a redesigned News tab in Search. 

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

This change extends only to search listings and doesn’t extend to the main Google News product (news.google.com). 

Google first shared the news on Twitter Thursday afternoon, posting a glimpse of the new look: 

As you can see, the new design offers a cleaner look, and puts more emphasis on the publisher websites — but comes at the cost of fewer articles featured above the fold. 

This change certainly brings some positive features to News Search, but some users are not quite bought-in due to perceived shortcomings. 

Google News: old vs. new 

For a better look at how Google News is changing, here’s a side-by-side of the old Google News (left) and the redesigned version: 

instagram-sponsored-content (3)
In the old version, stories were organized into small clusters of related news. However, this came at the cost of less information on each particular story in each listing, and less emphasis on the publishers sourced for each article. 

Conversely, the card-style view of the new layout offers a more extensive preview of each individual story and puts the publisher front and center. Still, the added information takes up a lot of real estate on the page — making it so fewer publishers have the opportunity to have their stories featured above the fold. 

Some users are understandably frustrated about this change, as it could negatively affect traffic for smaller news publishers reporting on breaking news stories. 

Not only do some people find it frustrating from a site owner perspective, but many also feel that it takes away from the user experience, citing issues like not showing purple links for pages that have already been visited: 

Also, for failing to bold search terms within results to find the information most relevant to your query: 

While showing more details is great for the overall search experience, when you’re looking for information on breaking news stories, there are definitely clear benefits to having a lot of information in a compact area. 

Google stated that this change will be rolling out over the next few weeks — however, I was able to access the change on my Google account at the time of writing this article. 

It’s possible that Google will adapt this based on feedback as it continues to roll out this feature more broadly, but it has not released a formal statement addressing the concerns as of yet. 

What should publishers do? 

If you’re a smaller news publisher, you may notice drops in traffic after this change is rolled out more broadly. 

As Twitter user Kevin Raposo stated above, the update seems to favor bigger publishers for the top three or four positions shown above the fold. 

These publishers should continue to monitor traffic and see what may be attributed to this update as to not skew any other metrics. 

Still, moving forward, publishers can place more emphasis on the articles' meta descriptions and featured images, as those will be shown more prominently and can compel more users to click on your listing. 

As Google continues to place more emphasis on its news publishing platform, we can expect more changes to this tab, all of which are likely to have effects on how your stories are ranked and displayed within Search. So, stay on top of your metrics, and continue to focus on producing high-quality original articles that will better captivate your audience.

The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
News
Published on July 16, 2019

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read