Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

A Google Bug May Have De-Indexed Some Of Your Site Pages (And Here's What You Need To Do About It)

By Nick Bennett

A Google Bug May Have De-Indexed Some Of Your Site Pages (And Here's What You Need To Do About It)

On Thursday, April 4th, Google identified an issue that was de-indexing web pages from search results. The next day it claimed the issue was fully resolved and order could be restored to the universe.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

However, Google is now claiming that the issue, while not fully resolved, is taking longer than expected to relist all of the URLs that were taken down last Friday.

If your web pages were deindexed, that means people can’t find you on a search engine results page (SERP). The clicks coming from these SERPs, also known as organic traffic, are the primary driver of eyeballs on most websites. So when any of your webpages are removed from the SERPs, you are losing potential traffic, leads, and ultimately sales.

What We Do (And Don’t) Know

Nothing gets past Webmasters and SEOs for very long once they start noticing a dip in traffic. Their investigations are what shined the light on Google's de-indexing of URLs and web pages.

Here’s what Google Senior Webmaster Trends Analyst John Mueller had to say when the issue was first discovered:

Screen Shot 2019-04-09 at 10.25.42 AM

Google is usually very cryptic with everything that happens within its walls and this situation is no different; so we do not know exactly how much of the Google index was impacted by this, which individual sites were affected, or the amount of traffic you may have lost because of it.

But they are working on it!

Where Are We Now?

You can put down your pitchforks and torches for now because it looks like Google is making progress on resolving this issue.

Screen Shot 2019-04-09 at 10.16.35 AM

How I imagine Google Senior Webmaster Trends Analyst John Mueller’s Twitter feed when something goes wrong:


What To Do About It

Thanks to our resident technical SEO expert, Franco Valentino, for putting together a short process to identify whether your site was affected, and if so, how to go about re-indexing your pages.

Here's the process to follow:

  1. Determine whether your website home page has been de-indexed by going to Google and typing "".  If the home page isn't the first entry, it's de-indexed.
  2. Head over to Google Search Console and enter the full path to your website domain like: "" in the address bar at the top of the screen. (This assumes you're using the new version of Google Search Console)
  3. If your home page was de-indexed, a modal window pops up, with small lettering on the bottom right that reads "request indexing"
  4. Google Search Console will scroll through a few 'pending index - submitting' screens, and the site should reappear in about a minute.


Now, I know not all marketing teams have a dedicated Franco to keep them sharp when Google makes mistakes.

But I do hope this helps shine a light on how important it is to have someone keeping an eye on your SEO, whether that be someone internal to your team or at an agency with which you are working, so that these issues don’t happen and go unresolved for long periods of time.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Search Engine Optimization
Published on April 9, 2019

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read