Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Google Cracks Down On Unclear Subscription Pages

Google Cracks Down On Unclear Subscription Pages Blog Feature

November 15th, 2018 min read

Marketing Transparency is a big phrase this year. In fact, when searched in Google, the phrase produces 215 million results. 215 MILLION!

What exactly is Marketing Transparency? Copypress defined the phrase well by stating, “Transparency essentially comes down to being clear and honest with customers.”

The rise of marketing transparency is largely due to consumers increased demand for it and in recent years, more and more companies are making stronger efforts to appease them, however, search engines have been slower to adopt this strategy...until now.

Today, even Google is taking it upon itself to crack down on brands and websites with unclear subscription pages.  

So, What’s Going On?


Google has recently announced, starting in December 2018 with the launch of Chrome 71, users will receive a warning notification when viewing unclear payment and subscription forms on the desktop and mobile devices.

The warning notification will notify users that they are entering a page that may be trying to charge them money and provide the opportunity for users to go back to the previous page.

How Did We Get Here?

 

Along with pressure from the increased consumer demand for transparency from merchants and large tech companies, Google has had some past issues with fraudulent billing within Google Play and other Google products.

As Google indicated in their announcement, they “want to make sure Chrome users understand when they are going through a billing flow and trust that they’ll be able to make informed decisions while browsing the web.”

Not only is this feature a show on transparency on Google’s own end but it also shows the company’s push to hold others to the same standards.

Why Does it Matter to Marketers?

 

If you are using mobile or eCommerce on your website, it is important to be extremely clear and transparent regarding all payment/subscription information to not only build trust with your consumer, but obviously now with Google.

This includes carrying the information into your marketing strategy. Google has provided guidelines to follow when updating your billing page.

It’s important to note that user experience will play a huge role in the success of your billing/subscription pages. If you don’t meet Google’s standards and a user lands on your billing page, they may be met with a warning such as this:

unclear mobile billing notification

(image via Google)

Chances are high that they will select to return to the previous page than continue in entering billing details to a page that has been flagged with a warning (possibly without even reading it).

Every marketer should make note of this!

There’s no word yet on if these regulations will be pushed to unpaid subscriptions as well (i.e. many small business blogs), but as a marketer, it’s best to take heed and always be as clear as possible about your offer and what’s to come on your landing page either way.

This is a huge sign that Google is taking transparency and sound business practices seriously and regardless of if there is an exchange of money, your business should adhere.

What Do I Need To Do To Avoid Being Flagged?

 

Don’t wait until December to find out you have been flagged!

Be proactive and review your billing page(s) right away. Compare the current copy on your page (both desktop and mobile version, if different) to Google’s Guidelines and make necessary changes.

However, have no fear! Google isn’t going to simply begin adding warnings to websites with unclear billing pages.

Between now and December, Google will be notifying webmasters via Google Search Console if their site is at risk of receiving the warning and will provide the opportunity to update the website and re-submit it.

If a website isn’t on Google Search Console, Google will do their best to reach and notify the webmaster of possible warnings.

What’s the Bottomline?

 

Transparency matters. Whether you are a marketer, business owner, and/or consumer being transparent builds your customer’s trust, shows integrity within your company or organization, and provides a smooth user experience for your web platforms.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE