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Google Launches Chrome 71 With Updated Security And Ad Experiences

By Dakota Hersey

Google Launches Chrome 71 With Updated Security And Ad Experiences

Chrome 71 is here!

With the launch on December 4th, 2018, the stable channel for Windows, Mac, and Linux now all have the newest Chrome version available and there are a lot of updates as well as bug fixes that have come with it.

There are over 1 billion Chrome users, making these updates important to stay on top of as they are changing and affecting how things are working across the browser.

Here's what's in store.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Better Ad Experiences

We all hate the misleading and abusive experiences that trick us into clicking something we didn’t want.

Whether you're scrolling on your phone and accidentally click into a spam page or you can't figure out a way to actually close a pop-up, ads have gotten a little out of control...and it's harming people and their computers.

Thankfully, with this newest update, we’ll be seeing a lot less of this behavior being tolerated.

Here's a Quick Recap:

Last year Google joined the Coalition for Better Ads and started taking a stand against immoral ad usage (even against ads served by Google themselves).

Now, the coalition determines which websites should be considered non-compliant against their industry standards and Chrome blocks ads displayed on those sites.

To be even more protective against those using ads to create abusive experiences, ads that trick users into clicking or giving information away will be treated the same way.

How Do You Know If You're Compliant?

If you’re concerned your brand may accidentally be wrapped up in the takedown of abusive ads (i.e. you have an ad that has a “close” button that doesn’t actually close the window…), you can check to see if your site contains abusive experiences by going to Google Search Console’s Abusive Experiences Report to check.

If any are found, you will have 30 days to fix them before Chrome starts blocking ads on your site.

Minor (But Expected) Adjustments to Mobile Experiences

Android users will have to wait a little while longer before Chrome 71 is released on Google Play. Meanwhile, iOS users have a few things to be excited about:

  1. You can now long-press an image to copy and paste it into other apps.

  2. You don’t have to worry about out-of-date cookies messing with your authentication.

  3. Auto-fill works better on site with iframes (embedded pages).

In 2018, 52.2% of all website traffic worldwide was generated through mobile phones (up from 50.3% percent from the previous year). Working towards having a better mobile experience is no longer an option –– it's a necessity.

If you have a website analytics tool like Lucky Orange, you can monitor if there are any hang-ups in your mobile (and desktop) experience from changes made across browsers by looking at your visitors' recordings.

Increased Security and New Developer Features

Honestly, the biggest developer and user-related update is the number of security issues resolved (to the tune of a $59,000 investment on Google’s part) with this.

If you’re not sure if it’s worth it to upgrade, that’s your biggest incentive.

There are quite a few development features added to this newest update such as:

  • Intl.RelativeTimeFormat: This helps libraries and frameworks format relative time in a localized fashion by providing internationalized messages for date and time fields, using a customary local word or phrase when available. For example, calling its format() method with -5 and 'day' would return the string '5 days ago'.

  • COLR/CPAL fonts provide for faster downloads and require less storage: COLR/CPAL fonts are one type of OpenType color fonts. These fonts compose layers of vector outline glyphs and color palette information into the final colored glyph. With this change, Chrome will support 3 color font formats cross-platform, the other two being CBDT/CBLC and SBIX.
  • JavaScript Modules: Credentials mode defaults to "same-origin": The default credentials mode for module script requests is changing from "omit" to "same-origin", providing credentials to same-origin module script requests and their descendant scripts (static & dynamic imports). The current behavior can be surprising in that it's misaligned with other high-level features like the Fetch API, and in the web platform's current architecture, causes a second server connection. This is undesirable for developers looking to reduce latency.

  • Add Full Screen Sizes to Android: This adds the ability to customize the requestFullscreen API with FullscreenOptions on Android. This allows developers to chose between making the navigation bar visible versus a completely immersive mode where no user agent controls are shown until a gesture is performed. Some developers may prefer that the navigation bar be visible when entering fullscreen mode as it can be difficult for users to determine how to exit fullscreen mode. Some browsers such as Samsung also make this the default.

If you’re working with a developer team, make sure they have a chance to go through the Chrome 71 milestone hotlist for a full list of changes to be aware of.

Get Your Upgrade

Typically Google releases a new version of its browser every six weeks. Chrome 72 will arrive by late January.

If you haven’t upgraded your version yet, you can update to the latest version using Chrome’s built-in updater or download it directly from google.com/chrome.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Search Engine Optimization
Published on December 11, 2018

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