Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Google My Business now allows edits from Maps and Search

Google announced that users will now be able to reply to reviews, submit posts, upload photos, and update business information directly from within Google Maps and Google Search. 

Google My Business now allows edits from Maps and Search Blog Feature

August 20th, 2020 min read

If you are a small business owner or manage a Google My Business (GMB) profile, you may know that the main way to previously update your business information was through the GMB site or app. 

Logging into GMB wasn’t the most user-friendly experience for those who needed to make edits to their profile on the fly. 

Google stated

“When it comes to your business’s online presence, putting your best foot forward matters. And with more than 15 million edits made to Business Profiles each month, we know how important it is to quickly make changes so your business information on Google is engaging and up to date—from adding a phone number to sharing COVID-19 safety requirements with customers.”

Last week, Google announced that users will now be able to reply to reviews, submit posts, upload photos, and update business information directly from within Google Maps and Google Search. 

How to update your profile from Maps or Search

You must be logged into your Google account in order to edit your business profile. When in the Google Maps app, first tap your profile picture on the top right corner of the app. Then navigate to “Your Business Profile”, select the profile you'd like to edit, and click "Make an Edit" to begin editing your information.

    GMB-profile-edits          GMB-profile-edits-Maps

On Google Search, simply search for your business name or type in “my business” then update your profile. If you prefer to manage your account through the GMB site you will still be able to do so.

🔎 Free IMPACT+ course: How to Optimize Your Google My Business Listing

Additional Google My Business tools Google announced

Google also announced two new tools that allow profile managers like you to analyze your performance data and expand your online presence.

Performance page

Google will be updating the GMB performance page to include new monthly metrics. These new metrics will give business owners more insight into how their business profile is performing.

Merchant interface

These new metrics will also be displayed on a new merchant interface that is going to offer recommendations on how you can improve your profile.

Google mentioned that some of the information this page will suggest is adding information to your Business Profile, responding to recent customer reviews, or using Google Ads to help your business stand out amongst competition.

Why does this matter for your company?

You may be thinking to yourself, “Why does this matter to me or my business?”

With COVID-19, we’ve seen major changes in the way that local businesses have to sell. Business owners, marketers, and sales teams have all had to adjust their day-to-day duties in order to keep their businesses afloat.

🔎 Related: All our latest COVID-19 insights for marketers and leaders

Google rolled this update out to make it as easy as possible to update information and make sure your profile is properly optimized so that you can drive as much online and foot traffic to your business as possible. 

Having up-to-date information on your GMB profile is crucial to improving your local search visibility.

Most business owners want to rank high in local search results to drive foot traffic or online traffic to their business. By updating and optimizing your GMB profile, you’ll have a higher chance of appearing in your local search results because you are keeping up with Google’s constant algorithm changes.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out