Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

Google Question Hub beta available in US, here's what you need to know

Google says Question Hub collects unanswered user questions and surfaces them to bloggers, writers, and content creators like you, making it a goldmine for content ideas.

Google Question Hub beta available in US, here's what you need to know Blog Feature

Vin Gaeta

Managing Director, IMPACT+ Division, 10+ Years of Sales & Marketing Experience, 12+ Years of Development Experience, 14+ Years of Project Management Expertise

January 11th, 2021 min read

Haven’t heard of Question Hub? Don’t worry, you’re not alone. 

Google originally launched Question Hub in 2018 in India, Indonesia, and Nigeria because it found it didn't have enough content indexed to answer users' questions. For a search engine, you can see how that’d be a problem. 

They’ve now rolled out Question Hub in beta for United States-based publishers to help boost search results and the content available for users. 

On the Question Hub page, Google describes it as:

“[A] tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”

Basically, it gives you the ability to see questions that have been searched but yielded poor answers/results and that Google wants to get responses for. These are great opportunities for new, valuable content to be created and fill in a gap in the search results. 

Inside Question Hub you’ll submit an article that answers that specific question for Google to review, and hopefully, rank high in the results for it. 

How to leverage Question Hub

First, you’ll need to have a Google account that is attached to a verified Google Search console. If you don’t have access to a Search Console, here’s how you can verify. Or, ask your webmaster to add you as a user.

Something I found was Question Hub is not currently available with Google Workspace accounts, so you’ll need to verify a standard Gmail account in your Search Console to actually use the feature.

Once you actually launch Question Hub, you’ll be greeted with topic options that you can add to your account. 

google-question-hub-us-release-1

These will be the feeds of questions you're interested in answering. Once you start searching for and adding search terms or topics, you’ll be able to review the questions that have limited content currently indexed.

google-question-hub-us-release-2

From there you can select which questions you have an index-worthy article response for and submit it for Google to review — and hopefully add as the go-to response.

google-question-hub-us-release-3

Once submitted you’ll actually be able to see articles have performed based on the questions answered.

Why it matters for you

Question Hub affords you a new opportunity to create valuable, user-focused content that can drive better prospects to your company. It’s a prime opportunity to rank for questions that don’t have great content responses, and capitalize on that gap in the search results. 

While not all of the questions for your categories and terms will be valuable, answering a few frequently asked questions that have poor results is a great way to improve your current content strategy. 

So, jump into the beta and start seeing what content gaps need to be filled and how your company can be the trusted resource to answer those questions.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.