Google also noted that positions marked this way must be full-time remote positions, not partial work-from-home or other flexibility options.
Additionally, this feature allows employers to set more specific attributes around where they need employers located.
For example, they can select the specific country, state, or group of states they need candidates to be located in order to apply.
This can help eliminate time zone or language barriers, or even for companies that require state-specific licenses in order to do business with them.
Expanding Your Hiring Pool
While this Google feature might not help your marketing efforts like most updates we discuss, it might help you reach the candidate that can.
Top job candidates know their value, and if they’re seeking remote work opportunities, this feature can help you stand out in search results.
If you mark a position’s location as your company’s HQ, your ideal candidate may never see it.
This update enables you to show off that your offer remote opportunities - and candidates will likely begin to search for jobs using this feature alone.
It also has the added benefit of being able to set a core “telecommute” filter while still being able to specify where you do need candidates to be located, even if the position doesn’t require them to come into the office.
This is another step in the right direction to help more employees seeking remote work options connect with employers that offer it.
It’s speculated that Google will post a formal announcement upon launch of this feature, and sent this update for companies so they can get ready early - so take advantage of that!
Evaluate your own job listings and see which ones you’d like to promote as a remote position.
The Inbound Marketer’s Guide to Search Engine Optimization
Generate more traffic, leads, and sales with search engine optimization
In this free guide, you will learn:
What search engines are and who uses them.
What search engine optimization is and how it works.