Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Google’s New Remote Jobs Tag Can Help You Find Your Next Hire

Google’s New Remote Jobs Tag Can Help You Find Your Next Hire Blog Feature

February 14th, 2019 min read

As I’m sure readers know - IMPACT is a remote-friendly workplace.

We’ve written extensively about managing and maintaining remote teams, and making sure that company culture transcends state lines or time zones.

Why, you ask? Because the right candidate for your team might not be located in your city or even your state.

With current technology enabling most employees to do their jobs from any location, many companies are starting to be more open to remote work in order to get the best people on their team.

And this trend is beneficial for employees too - as remote work tends to provide a better work-life balance, improved flexibility, and ultimately leads to higher team morale.

As we know, a happy team typically produces higher quality work, so it’s a no-brainer that many companies are beginning to offer these options.

Google is taking notice of this trend as well.

According to Search Engine Journal, Google will soon be rolling out an update that will make it easier for companies to highlight remote positions in search results.

Google’s “Remote Work Tag”

While Google has not yet formally announced this feature, an email was sent to site owners via Google Search Console that notified them of this change.

google-remote-employee-tag

In their email, Google confirmed that in order for the filter function properly in search results, companies will have to markup their remote job postings with structured data.

For this structured data to work properly, any remote position must have the data set jobLocationType set to “TELECOMMUTE”.

Google also noted that positions marked this way must be full-time remote positions, not partial work-from-home or other flexibility options.

Additionally, this feature allows employers to set more specific attributes around where they need employers located.

For example, they can select the specific country, state, or group of states they need candidates to be located in order to apply.

This can help eliminate time zone or language barriers, or even for companies that require state-specific licenses in order to do business with them.

Expanding Your Hiring Pool

While this Google feature might not help your marketing efforts like most updates we discuss, it might help you reach the candidate that can.

Top job candidates know their value, and if they’re seeking remote work opportunities, this feature can help you stand out in search results.

If you mark a position’s location as your company’s HQ, your ideal candidate may never see it.

This update enables you to show off that your offer remote opportunities - and candidates will likely begin to search for jobs using this feature alone.

It also has the added benefit of being able to set a core “telecommute” filter while still being able to specify where you do need candidates to be located, even if the position doesn’t require them to come into the office.

This is another step in the right direction to help more employees seeking remote work options connect with employers that offer it.

It’s speculated that Google will post a formal announcement upon launch of this feature, and sent this update for companies so they can get ready early - so take advantage of that!

Evaluate your own job listings and see which ones you’d like to promote as a remote position.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE