Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How I Got a 45% Traffic Increase On A Single Blog

By Dan Tighe

Dan Tighe also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How I Got a 45% Traffic Increase On A Single Blog

shutterstock_323504969-compressorA few months ago I came across an article on the Hubspot’s blog about revamping past articles to increase your organic traffic and improve your conversion rate.

After reading, studying, and asking around the Inbound community about this technique, I decided to give it a try.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

I went into one of my client’s portals and began making a list of articles that would be the best opportunity to test this on.

After doing some research into the traffic, I found an unbelievable stat. Our client had an article that was written two years ago and was driving 28% of our clients traffic. Yes, 28%.

I immediately started making a plan and listing various ways I could make this article better, stronger and draw more traffic and conversions.

Below are the 4 techniques I used increasing this blog article’s traffic by 45%.

1.    Revamped the Content 

When I was reviewing and reading this past blog, it was clear that the content needed some TLC. It was outdated and the language could definitely have sounded better.

As a result, I made a list of new talking points and areas that could be expanded on so that the reader was getting the best content.  I then sent it to the copywriter and after a couple days I had turned a good blog article into a great one.

2.    Made the SEO Stronger

The second area I decided to tweak was the SEO. I picked the primary keyword that this blog was ranking for and further worked it into the article using all of the best practices.

I did this by making the H2 stronger, placing the keyword within the alt text of the picture, and re-wording the meta description. I also updated the internal links within the article to be more relatable and current blogs that the reader would find more interesting.

Following this I then read the updated content and worked the keywords into to the content in a way that Google would not see as keyword stuffing, but flowed through the article in a more natural way.

3.    Updated the Picture 

After revamping the content and tweaking the SEO, I also found a more high-quality, relevant image. Believe it or not, a picture could have a huge impact on whether your article is read or not. Try one of these sites to avoid looking too “stocky.”

4.    Swapped in a better CTA

The fourth and final technique I used was not to necessarily help the traffic, but improve the conversion rate.

I knew what I was doing was going to get us an increase in traffic to this blog post so I wanted to make sure that the CTA was extremely relevant and actionable.  This way, the traffic to conversion rate would increase as well.

Key Takeaway

Optimizing your older articles that are already performing well present incredible opportunities for Inbound Marketers. Sometimes you just have to take a step back and understand where your strengths are so that you can take advantage of them. This is a technique that I now have in my Marketing arsenal that I plan on using and implementing every month.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on October 16, 2015

Recent Articles

4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read