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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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How Many Times Should I Use A Specific Keyword in My Content?

How Many Times Should I Use A Specific Keyword in My Content? Blog Feature

July 7th, 2014 min read

how-many-times-should-I-use-a-keywordIf search engine optimization is a science, than keyword targeting is kinda like handling chemicals in a lab.

It must be done carefully. 

Over-optimizing your content with keywords – or "stuffing" as it's commonly referred to – will negatively impact your search rankings, while not targeting the right keywords at the appropriate volume will hurt your visibility as well. 

It's all about balance. But what exactly does that mean?

Funny you should ask... 

How many times should I use a specific keyword?

While this is more of an inexact science, the general rule of thumb is to include specific keywords no more than five times in a standard blog post. Anything else can be considered spammy to the reader and negatively impact the user experience.

Google even warns against “repeating the same words or phrases so often that it sounds unnatural.”

What this means for you

Avoid including keywords more than five times simply for the sake of including them to increase SEO value. This can actually detract from your efforts, as Google penalizes for “keyword stuffing.”

What is keyword stuffing?

Google defines keyword stuffing as “the practice of loading a web page with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.

Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.”

In order to avoid this, create helpful content that speaks to the needs of your audience. Include keywords in an appropriate manner and within context of the article. The general rule of thumb among marketers is to keep mentions of a specific keyword to around five in any blog post.

There's a bit more that goes into securing a solid search ranking – after all, it is a science. Fill out the form below to access our full 40-page SEO report. 

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How to Rank Higher In Search Engines
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