Blogging works better when you write about topics your buyers care about.

Generate titles
Close

Blogging works better when you write about topics your buyers care about.
Generate titles
Blogging works better when you write about topics your buyers care about.
Free Inbound Marketing Playbook
View Blogging works better when you write about topics your buyers care about.
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How Many Times Should I Use A Specific Keyword in My Content?

By John Bonini

How Many Times Should I Use A Specific Keyword in My Content?

how-many-times-should-I-use-a-keywordIf search engine optimization is a science, than keyword targeting is kinda like handling chemicals in a lab.

It must be done carefully. 

Over-optimizing your content with keywords – or "stuffing" as it's commonly referred to – will negatively impact your search rankings, while not targeting the right keywords at the appropriate volume will hurt your visibility as well. 

It's all about balance. But what exactly does that mean?

Funny you should ask... 

 Blogging works better when you write about topics your buyers care about.

How many times should I use a specific keyword?

While this is more of an inexact science, the general rule of thumb is to include specific keywords no more than five times in a standard blog post. Anything else can be considered spammy to the reader and negatively impact the user experience.

Google even warns against “repeating the same words or phrases so often that it sounds unnatural.”

What this means for you

Avoid including keywords more than five times simply for the sake of including them to increase SEO value. This can actually detract from your efforts, as Google penalizes for “keyword stuffing.”

What is keyword stuffing?

Google defines keyword stuffing as “the practice of loading a web page with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.

Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.”

In order to avoid this, create helpful content that speaks to the needs of your audience. Include keywords in an appropriate manner and within context of the article. The general rule of thumb among marketers is to keep mentions of a specific keyword to around five in any blog post.

There's a bit more that goes into securing a solid search ranking – after all, it is a science. Fill out the form below to access our full 40-page SEO report. 

Blogging works better when you write about topics your buyers care about.

Topics:

Search Engine Optimization
Content Marketing
Published on July 7, 2014

Recent Articles

9 SEO Best Practices for Stronger Organic Traffic in 2023
November 18, 2022 • 12 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read