Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
October 17th, 2015
Call me crazy, but I love a good newsletter.
If they’re done right; you get some fun news, a little insightful advice, maybe even a freebie
They’re well-written, concise, and a treat for the eyes -- but this perfect package can be difficult to achieve.
To help you find the right balance, Get App, a leading business app discovery platform, has put together this handy infographic titled “The Ultimate Email Newsletter Cheat Sheet.”
With tips from Litmus, Campaign Monitor, and Distilled amongst others, the infographic breaks down the anatomy of the most effective newsletters with actionable advice to help you start designing or redesigning your organization’s.
Here are just a few of its highlights:
25% of people subscribe to email newsletters unintentionally
A free offer is 2x as likely to get your newsletter opened as a “catchy” subject line
In terms of reviews, integrations, mobile performance, media, and security, MailChimp outranks its leading competitors including Pardot and Constant Contact.
37% of people say the biggest influence on whether or not they open an email is the company it's coming from
Supplement your writing with inspirational videos and pictures
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