Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Carly Stec

By Carly Stec

Aug 23, 2014

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

How to Make Sure Your Marketing Email Doesn’t Get Deleted

Carly Stec

By Carly Stec

Aug 23, 2014

How to Make Sure Your Marketing Email Doesn’t Get Deleted

shutterstock_164861015_miniAbout two weeks ago I subscribed to a blog for a customer support platform company at the reccomendation of a co-worker.

While the blog content wasn't necessarily of interest to me, the email content that accompanied their posts was. 

It's fantastic.

And I'm going to share it with you. But first, I want to explain why you should care.

You see, as a marketer, you're probably tasked with the responsibility of finding unique ways to capture the attention of your audience through email. Easier said than done, am I right?

You know this all too well yourself, but email inboxes are really congested. So what are you doing to separate your message from everyone elses?

Let's see what we can takeaway from that email.

 
Screen_Shot_2014-08-22_at_10.24.58_AM

Four reasons why this email didn't get deleted: 

1. It was personal

From the opening line to the closing line, Alex chooses his words really well.

The tone (consistent with the first email I received) feels really human, which automatically serves as a way to distinguish Groove from all of the other spam in a reader's inbox. 

His greating is informal, he steers clear of industry jargon, and does a great job of making the email less about Groove, and more about the subscriber. 

At the end of the day, email is designed to help people make a connection in some way, shape, or form. If your emails are cold and buttoned-up, establishing that connection is going to be an impossible feat. 

2. It made the subscriber feel important

What stuck out the most to me about this email was the fact that Groove incentivites subscribers by rewarding them with an "exclusive" link to their content an hour before it goes live. 

This type of exclusive offering serves as a way to make their contacts feel more connected to the company. By subscribing users aren't just receiving blog updates, but they're invited to be part of a priveledged community that gets to read them first.

This works so well because people love to feel like they know information that other's don't. It's why we all love a good secret. 

So while readers may have not felt the need to read the article right away had there not been an exclusive offer, they now feel compelled to read it before everyone else has access. 

3. It asked for feedback

Another key element that makes this email successful is that it encourages readers to provide feedback. 

While many marketers rely on analytics to determine the resonance of their emails, numbers can only take you so far. 

Unlike numbers, customer feedback actually reveals what it is specifically that readers liked or didn't like to help you inform your future email efforts. 

That's valuable. 

4. It make it easy to share

If you don't make your content easy to share, it's likely that it isn't going anywhere. 

Not only does Alex ask readers to share the content with someone who'd find it useful, but he provides a click-to-tweet link with a prepopulated tweet to make it that much easier.

By taking care of all of the "heavy lifting" required to share the post, readers are likely to feel more inclined to pass the content along to their social network.

Want to know how you can add tweetable text to your next email? Check out this free tool. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Content Copycat: What To Do When Your Website Gets Copied

June 15, 2023
Christine Austin Christine Austin

My Best Sales Reps Haven’t Hit Their Quotas All Year: What Do I Do?

June 7, 2023
Marcus Sheridan Marcus Sheridan

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]

May 8, 2023
Ramona Sukhraj Ramona Sukhraj

What Small Business Leaders Need To Know to Thrive During a Recession

April 19, 2023
Marcus Sheridan Marcus Sheridan

5 Keys to Marketing Your Business During a Recession

April 17, 2023
Ramona Sukhraj Ramona Sukhraj

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

March 6, 2023
Marcus Sheridan Marcus Sheridan