Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

How to Make Your Website More Engaging (& Keep Visitors Around Longer)

By Carly Stec

How to Make Your Website More Engaging (& Keep Visitors Around Longer)

How to Make Your Website More Engaging (& Keep Visitors Around Longer)Put yourself in your customer's shoes.

Is your website inviting enough for them to want to take off their coat and stay awhile?

While a steady stream of website traffic is healthy, it's important that you're presenting visitors with a website that not only meets, but exceeds their needs.

We're talking clear, fast, engaging, and visually appealing. 

Essentially, you want to be sure that the information you want them to consume (the information they need to convert) is practically shining in marquee lights. 

Worried that your website isn't living up to their expectations?

If you’re company needs help keeping your visitors hooked, we’ve come up with four considerations that are worth making note of.

Simplify content

Some businesses think that the more content they throw on their website, the longer their visitors will stay. 

ATV__drone__elbil__elsykkel__rc_helikopter__ATV__robot__elatv

Wrong. 

I don't know where to look, I'm not sure what to click, and I'm feeling a little anxiety coming on. In other words, there's really no reason for me to stick around.

While this is certainly an extreme example, many other businesses are committing similar "word crimes":

Screen_Shot_2015-01-26_at_11.37.36_AM

Too_much_content

This text-heavy approach is ineffective, as most visitors have grown accustomed to quickly scanning websites to decide whether or not they meet their needs. 

To simplify pages like these, consider implementing clear, concise bullet point, adding more spaces between blocks of text, or quite simply, cutting the copy in half.

Add links

While you want your website copy to be easily digestible, you also want it to be highly informative. Aware that conveying a lot of value in just a few sentences can feel like trying to fit two mismatched puzzle pieces together, linking to clarifying content aims to make it easier. 

Take a look at how MailChimp leverages links to their blog content to deliver information-packed content without dragging it out:

MailChimp_links

By directing visitors to additional resources, MailChimp is essentially inviting their visitors to stick around. 

Suggest next steps

While an abundance of calls-to-action will surely help you keep visitors clicking around, they're not the end all be all. 

Check out an article on The HubSpot Blog and you'll find that below each post they display additional blog articles to keep readers engaged. 

Screen_Shot_2015-01-26_at_9.48.16_AM

Rather than just finish the article and bounce off the page, these related articles provide more opportunities for readers to further educate themselves. At the end of the day, the more educated your leads are, the more sales-ready they'll be. 

Add a chat feature

I think we can all agree that getting through to a real person on the phone is one of the greater feelings in life (right up there with warm towels and Corgi puppies.)

With that said, imagine how much "stickier" your website would be if your visitors had an opportunity to talk to a real human in real-time. 

Enabling a chat feature will allow you to do just that. 

With a chat feature in place, your business has the ability to answer your visitor's questions as they make their way through your site. 

Check out this example:

Screen_Shot_2015-01-26_at_10.19.05_AM

Dress shopping is the worst (I'm sure the ladies on the blog all agree.)

However, thanks to Lulu's live chat feature, I was able to turn up 3 contenders for an upcoming wedding in minutes. 

Without this feature, it's likely that I would have taken one look at their 25+ pages of dresses, skimmed through a few, gotten frustrated, and moved on. 

Needless to say, this tool saved the sale. 

Want to keep visitors engaged and start converting them into sales? Check out these live chat tools:

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Marketing Strategy
Published on January 27, 2015

Recent Articles

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]
May 8, 2023 • 4 min read
What Small Business Leaders Need To Know to Thrive During a Recession
April 19, 2023 • 7 min read
5 Keys to Marketing Your Business During a Recession
April 17, 2023 • 5 min read
Should Your Demand Gen Strategy Change in a Slumping Economy?
April 12, 2023 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
April 10, 2023 • 5 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
March 6, 2023 • 5 min read
Website Conversions in 2023 — STOP, START, KEEP
January 25, 2023 • 5 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2023
January 9, 2023 • 13 min read
Sales vs Marketing in 2023: What’s The Difference?
January 5, 2023 • 7 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
Inbound Marketing Benefits Explained (Updated for 2023)
November 15, 2022 • 6 min read
Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Ways To Recession-proof Your Website In 2023
November 1, 2022 • 5 min read
Why Trust Is the True Currency for All Business
September 5, 2022 • 6 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read