Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Make Your Website More Engaging (& Keep Visitors Around Longer)

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Make Your Website More Engaging (& Keep Visitors Around Longer)

How to Make Your Website More Engaging (& Keep Visitors Around Longer)Put yourself in your customer's shoes.

Is your website inviting enough for them to want to take off their coat and stay awhile?

While a steady stream of website traffic is healthy, it's important that you're presenting visitors with a website that not only meets, but exceeds their needs.

We're talking clear, fast, engaging, and visually appealing. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Essentially, you want to be sure that the information you want them to consume (the information they need to convert) is practically shining in marquee lights. 

Worried that your website isn't living up to their expectations?

If you’re company needs help keeping your visitors hooked, we’ve come up with four considerations that are worth making note of.

Simplify content

Some businesses think that the more content they throw on their website, the longer their visitors will stay. 

ATV__drone__elbil__elsykkel__rc_helikopter__ATV__robot__elatv

Wrong. 

I don't know where to look, I'm not sure what to click, and I'm feeling a little anxiety coming on. In other words, there's really no reason for me to stick around.

While this is certainly an extreme example, many other businesses are committing similar "word crimes":

Screen_Shot_2015-01-26_at_11.37.36_AM

Too_much_content

This text-heavy approach is ineffective, as most visitors have grown accustomed to quickly scanning websites to decide whether or not they meet their needs. 

To simplify pages like these, consider implementing clear, concise bullet point, adding more spaces between blocks of text, or quite simply, cutting the copy in half.

Add links

While you want your website copy to be easily digestible, you also want it to be highly informative. Aware that conveying a lot of value in just a few sentences can feel like trying to fit two mismatched puzzle pieces together, linking to clarifying content aims to make it easier. 

Take a look at how MailChimp leverages links to their blog content to deliver information-packed content without dragging it out:

MailChimp_links

By directing visitors to additional resources, MailChimp is essentially inviting their visitors to stick around. 

Suggest next steps

While an abundance of calls-to-action will surely help you keep visitors clicking around, they're not the end all be all. 

Check out an article on The HubSpot Blog and you'll find that below each post they display additional blog articles to keep readers engaged. 

Screen_Shot_2015-01-26_at_9.48.16_AM

Rather than just finish the article and bounce off the page, these related articles provide more opportunities for readers to further educate themselves. At the end of the day, the more educated your leads are, the more sales-ready they'll be. 

Add a chat feature

I think we can all agree that getting through to a real person on the phone is one of the greater feelings in life (right up there with warm towels and Corgi puppies.)

With that said, imagine how much "stickier" your website would be if your visitors had an opportunity to talk to a real human in real-time. 

Enabling a chat feature will allow you to do just that. 

With a chat feature in place, your business has the ability to answer your visitor's questions as they make their way through your site. 

Check out this example:

Screen_Shot_2015-01-26_at_10.19.05_AM

Dress shopping is the worst (I'm sure the ladies on the blog all agree.)

However, thanks to Lulu's live chat feature, I was able to turn up 3 contenders for an upcoming wedding in minutes. 

Without this feature, it's likely that I would have taken one look at their 25+ pages of dresses, skimmed through a few, gotten frustrated, and moved on. 

Needless to say, this tool saved the sale. 

Want to keep visitors engaged and start converting them into sales? Check out these live chat tools:

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on January 27, 2015

Recent Articles

Why Trust Is the True Currency for All Business
September 5, 2022 • 7 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
10 Marketing Objective Examples To Guide and Focus Your Strategy
August 18, 2022 • 6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
Inbound Marketing Benefits Explained (Updated for 2022)
July 28, 2022 • 6 min read
How To Inspire Your Marketing Team To Try New Ideas
July 25, 2022 • 5 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
July 21, 2022 • 7 min read
How Much Does It Cost To Become a World-class They Ask, You Answer Case Study?
July 16, 2022 • 12 min read
4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read