Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Lead Generation
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Setup and Use Leadin on Your Website

By Bob Ruffolo

Bob Ruffolo also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Setup and Use Leadin on Your Website

how-to-setup-and-use-leadinIf we could only recommend one software to make your Inbound Marketing easier and more effective, it would unquestionably be HubSpot's all-in-one marketing software.

However, those amazing features come with a premium price tag and many startups and small businesses don't have the budget for that kind of financial commitment.

There's good news, though. HubSpot recently announced the launch of their newest software, Leadin -- a free, lead generation plugin that lets you enjoy some of the most essential features of the HubSpot suite at no cost!

After taking a look at the plugin myself, I'm seriously impressed. This is truly going to be a game-changer in the way many young organizations and entrepreneurs do business. 

While Leadin is now available on all CMSes, in this article, I'm going to show you how to setup Leadin for Wordpress and show how to use its features. Let's get started. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

How to Install Leadin to Your Wordpress Website

Installing Leadin to Wordpress is a quick and easy process.

 

install_leadin

 

First, you will need to download the zip file here.

 

install_leadin_2

Next you will open your Wordpress admin dashboard, move your cursor over "Plugins" in the sidebar and click "Add New." 

install_leadin_3

Since you've already downloaded the .zip file, you'll want to click "Upload Plugin." On the next screen, click "Choose File" and locate the zip file in your Downloads folder or wherever it's located, then select "Open." 

install_leadin_4

Once you have the Leadin zip file selected, click "Install Now." 

install_leadin_5

 Leadin will begin installing, this process will only take a few seconds, unless your computer is running slow. Once it has installed successfully, click "Activate Plugin." 

install_leadin_6

You'll be directed back to the Plugins section of your dashboard and you should see Leadin on the sidebar to your left. Click that link to start using Leadin and to adjust the settings in the future.

How to Start Using Leadin

Since Leadin is designed as an introductory Inbound Marketing software, they wanted to make sure it was easy to use for people that are completely new to the methodology.

With that in mind, Leadin is very impressive in what it allows you to do with a few clicks of your mouse and very little code!

Contacts

The purpose of Leadin is to identify who is visiting your website and see what content and pages they are viewing before and after becoming leads.

Whenever someone visits your website, Leadin attaches a cookie to their browser to start tracking their behavior. Once they submit their email on any form on your website, they are added to your Contacts and you will be able to view their browsing history, as well as other useful information about them.

This process is automated and doesn't require any coding on your part. As soon as someone fills out the form, they are automatically added to your Contact database. Here is a list of forms that are compatible with Leadin

leadin_contacts

On the backend, each Contact shows where the lead was generated, their original traffic source, and a timeline of their activity on your website. 

leadin-new-contact-view.png 

Leadin also finds and links to any social media profiles attached to the email address shared on your form, giving you additional opportunities to communicate and get to know the user even better.

Popup Form

Leadin provides an optional popup form that helps you capture additional email addresses from your website visitors.

You can enable the popup form by navigating to the Leadin settings.

leadin_popup_settings

Leadin gives you several customization options for your popup form.

You can have it popup on all pages or certain types of pages, such as blog posts.

You have three options for triggering the popup:

  1. 50% page scroll -- the popup appears after your visitor has scrolled halfway down the page
  2. Exit intent -- the popup appears when your visitor moves their mouse to close the tab or exit the browser
  3. Elapsed time -- the popup appears after the visitor has been on your website for a length of time that you choose

You can choose to enable any combination of these triggers.

Appearance customization options include:

  • The location of the popup
  • The text
  • The color of the button
  • A URL that your lead is redirected to after submitting the form (optional)
  • The image
  • Additional fields, first + last name and phone number.
  • The option to enable or disable on mobile

Here's an example of what your popup form could look like.

leadin_popupp

 

Leadin-form.png

Analytics are a smart Marketer's best friend. This is the data that tells you how well you're doing with your Inbound Marketing.

The Stats dashboard in Leadin is similar to Google Analytics, but much, much simpler. It covers all of the basic information you need, without getting too complicated.

Installing the tracking code for Leadin is just as easy as it is with Google Analytics. You can get the embed code from the settings in Leadin. Most themes and frameworks have a section built in that you can paste this code into, otherwise they provide instructions if you need to paste it into the HTML of your website. This is the most complicated thing you'll have to do to get the most out of Leadin and even this isn't that bad at all. 

leadin_stats_install

Don't put off installing the tracking code, because you won't be able to monitor your analytics until you do so.

 leadin-new-stats-dashboard.png

This is the overview of your Stats dashboard, which shows you a summary of your traffic in the last 30 days:

  • Direct traffic -- visits that come from a shared link or when someone types your URL into their browser
  • Organic search -- traffic that comes from search engines, such as Google
  • Referrals -- visits that come from links pointed at your site from other websites (backlinks)
  • Social media -- traffic from Facebook, Twitter, LinkedIn, and other social media platforms
  • Email marketing -- visits from links in your email campaigns and newsletters
  • Paid search -- traffic from PPC ads on search engines, such as Google Adwords

You can also see how many contacts you have and the rate at which they are being accumulated.

Connect Leadin With Your Email Provider

Currently, Leadin can connect with 5 major email providers so you can push new contacts to the mailing list of your choice. Setup for each one is a little different, but they're all simple.

Here are links to the instructions to connect Leadin with each of the 5 supported email services:

  1. MailChimp
  2. AWeber
  3. GetResponse
  4. Constant Contact
  5. Campaign Monitor

Installing Leadin on Non-WordPress Sites

While the instructions above are for installing Leadin on WordPress sites, the plugin is available for websites on:

  • Joomla
  • Drupal
  • Wix
  • Weebly
  • Squarespace
  • Unbounce
  • Magento
  • Google Tag Manager
  • Blogger

You can learn how to install the plugin on those platforms here

Is Leadin Right for You?

Not sure if Leadin is right for your business? Check out this article to help you know sure, or if you'd like further guidance, feel free to schedule a talk with us.  

Schedule a Call With Bob

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Lead Generation
Published on September 29, 2015

Recent Articles

Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
Increase Landing Page Conversions Rates With These 3 Simple, Powerful Hacks
June 2, 2022 • 10 min read
20 Tips for Optimizing Your Business Blog Articles for Conversions
April 21, 2022 • 14 min read
How To Make Each Lead Capture Form a Conversion Powerhouse
April 8, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
44 Landing Page Examples to Inspire Yours in 2022
December 31, 2021 • 13 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)
June 21, 2021 • 36 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
Should You Still Gate Your Content in 2021?
April 8, 2021 • 7 min read
What is Conversion Rate Optimization? (Definition, Examples, and Tips)
March 31, 2021 • 12 min read
What is a good average landing page conversion rate?
March 12, 2021 • 10 min read
Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads
March 11, 2021 • 10 min read
Here's Exactly Why Your Inbound Marketing Leads Suck
March 5, 2021 • 6 min read
6 Reasons You're Not Generating Leads With Your Blog Content
November 9, 2020 • 7 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
5 effective strategies for decreasing bounce rates on a blog article
August 25, 2020 • 8 min read
7 savvy tips to boost conversions in your retail e-commerce store
July 17, 2020 • 6 min read
6 most common lead generation website problems (and how to fix them)
January 28, 2020 • 8 min read