Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

A New Facebook API Could Save Your Brand from Controversial Connections

By Arielle Gnann

Arielle Gnann also recommends this free course, Fundamentals of Social Media Marketing.

A New Facebook API Could Save Your Brand from Controversial Connections

Have you ever thought about what content your ads are running alongside?

As marketers, we know the devil is in the details and this is a detail you're going to want to keep a close eye on.

Back in 2017, big name brands pulled their advertisements from YouTube after they appeared alongside controversial videos.

Free Course: Fundamentals of Social Media Marketing

This event sparked marketers to be more aware of where their ads are actually appearing. After all, you want your ad to increase brand awareness, not ruffle feathers.

Cue Facebook’s upcoming API which will give you more control over what your video ads run alongside online.

What is Facebook’s Upcoming API About?


Facebook is working on a new API which, according to Social Media Today,"...will enable third-party groups who monitor content for brand safety to automate the implementation of such block lists. The main focus will fall on Facebook's Audience Network.” 

Why Does This Matter?

Right now users do have some say on where their video ads will run. However, these controls are limited and don’t always get the job done. Users have been waiting for more granular controls and their upcoming API will provide them with just that.

 It is important for a brand to know what their ads are being surrounded by at all times. By having your ad appear next to something it can look like an endorsement. For example, if you are a political association you may not want your ad running next to a politician that your association does not support.

What’s Already in Place

>As mentioned above, users do currently have the ability to somewhat control where their video ads show up, but it’s limited to two options: block lists and exclude categories. 

Block Lists: These lists allow you to block your video ad from running on specific pages. For example, Nike might not want their ads running on an Adidas page.

The catch, you need to manually list out the page domain for every page you would like to block list. Furthermore, there is a limit to how many block lists can be applied to an ad.

Exclude Categories: There are currently five exclusion categories that you can apply when running your video ads. While this is helpful and help you avoid a broad spectrum of issues, they are also quite vague and may not specifically speak to your needs or concerns.

Here is a detailed breakdown of the five categories:

  • Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
  • Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
  • Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness, bullying and more. Does not apply to Audience Network mobile apps.
  • Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
  • Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun. 

Why We Should All Be Looking Forward to the Rollout of Facebooks Upcoming API?


The use of this third-party vendor will allow you to prevent your brand from being associated with things you do not support. You will no longer be limited to how many domains you can list on a block list. Rather, you can be confident in how your brand is represented while you advertise across the web.

There is no release date set for Facebooks upcoming API. However, it is exciting to know that this is in the works!

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Sales & Marketing Technology
Facebook Marketing
Published on January 23, 2019

Recent Articles

The 4 Top Business Analytics Platforms for Data-Hungry Organizations
June 20, 2022 • 6 min read
8 Best Content Management Systems for Digital Marketing in 2022
March 22, 2022 • 9 min read
Best Virtual Selling Tips, Tactics, Strategies, and Tools (Updated for 2022)
January 11, 2022 • 8 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Is the HubSpot CRM the best for They Ask, You Answer?
April 5, 2021 • 4 min read
8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)
March 31, 2021 • 7 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
HubSpot vs. Pardot for marketing: a head-to-head comparison
February 2, 2021 • 8 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
10 Tools that Should Be On Your Radar for 2021 [IMPACT Toolbox Dec 2020]
December 31, 2020 • 13 min read
More Than a Messaging App, WhatsApp is a Marketing Tool [Infographic]
December 12, 2020 • 2 min read
15 Best Marketing Automation Software Options for Growth-Focused SMBs
October 22, 2020 • 11 min read
Mailchimp Adds New AI-Powered Tools Marketing Automation Platform
September 26, 2020 • 2 min read
How to use Trello for your video marketing strategy (with examples)
September 25, 2020 • 8 min read
10 best SaaS marketing tools and platforms for 2021
September 24, 2020 • 7 min read
How to use Trello for your business content strategy (with examples)
September 9, 2020 • 13 min read