Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Hubcast 197: Ticket Property Series, 20 Years of Search, and Topics Reporting

Hubcast 197: Ticket Property Series, 20 Years of Search, and Topics Reporting Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

October 11th, 2018 min read

This episode of the Hubcast is brought to you by Needls.

This week, I spent some time at HubSpot HQ getting nerdy with some of our Academy friends, as well as talking Partner Agencies with some go-getter Customer Success Managers. 

Find out what we talked about in this week's episode!

Property of the Week: Ticket Property Series

Category

“The main reason customer reached out for help.”

If you’re going to start using the Service Hub tools, and you want to be able to report properly on what kinds of issues your customers are coming to you with, this needs to be one of the first properties you set up!

HubSpot has a few basic categories set up for you off the bat (Product issue, Billing issue, Feature request, and General inquiry), but you can completely customize them to whatever makes sense for your team.

What’s on Marcus’ Mind

20 years of search (Google is 20 this year): we spend some time discussing search engine trends, and whether content creators should be writing for search engines or for visitors.

HubSpot Wishlist: Allow checkbox field in Lead Flows to be checked by default

This one’s a Duffmeister original!

“You can now add placeholder and default text for single line text fields in Lead Flows, which is great. However, there's currently no functionality for having a checkbox field checked by default.

Please add this functionality!”

Please, please, please, Vote this Up!

This Episode’s Sponsor: Needls

Needls makes it easy for businesses to create, target, and optimize Facebook and Instagram ads.

Special Offer for Hubcast Listeners: 40% off the platform for 3 months, which is $120 in savings. The code is: NEEDLSxHUBCAST

Visit needls.com/hubcast

I had the pleasure of interviewing Michael Koral, co-founder of Needls, about why they created the platform and a little bit about his background:

HubSpot Updates

[Now Live] Easily Create and Report on your Topics within Content Strategy

“Now live in content strategy is a new content performance view, and a relevant content search that lets you easily associate content that you've already created to a topic as you create it.” 

Learn More

How does this differ from Topic Cluster Analytics? Overall, its fairly similar, but it also links out to the individual pages, as well as shows backlinks and whether or not your subtopics are linked to your pillar page.

[In beta for Partners] Zoom for HubSpot, a New Native Integration

“Zoom is video communication software that powers video meetings, webinars, and more. This new, native (HubSpot built) integration brings Zoom video meetings to the HubSpot CRM and meetings tool as well as adds a new Zoom webinar action to workflows.”

Learn More

YASSSSS!! YES YES YES!! We’ve been using Zapier to do much of the functionality that will now be native in HubSpot.

Revamped Inbound Certification (Now Featuring the Flywheel!) Available

“This is the biggest update made to the Inbound Certification course. In its latest iteration, the Inbound Certification features HubSpot executives and educators teaching you how to run an inbound business using the new inbound methodology, from marketing to sales to services.

This course introduces the new inbound methodology from a high-level view with HubSpot leaders like Dharmesh Shah, Brian Halligan, Katie Burke, Alison Elworthy, and Mark Kilens. It’s now aligned with the new methodology, the new flywheel model, and the new inbound principles.

Take a Look at the New Inbound Certification

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy[AT]impactbnd.com!

Until next time, this is Carina Duffy and Marcus Sheridan saying to you, "Go out into the world and do some happy HubSpotting!"

HubSpot Training & Implementation
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE