Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

HubSpot announces annual INBOUND event is going virtual in 2020

HubSpot announces annual INBOUND event is going virtual in 2020 Blog Feature

May 26th, 2020 min read

HubSpot recently announced that INBOUND will move to a fully digital event this year in the wake of the COVID-19 health crisis.

The event was originally scheduled to take place in Boston, August 18th-21st, but will now be 100% online and take place September 22nd - 23rd. Tickets for the updated event will go on sale June 1st.

INBOUND is traditionally a three day, in-person conference that gathers business professionals from almost every industry and includes inspiring keynote speakers, breakout sessions, interactive activities, HubSpot-exclusive product updates, and more. It’s a great opportunity to inspire and educate your team, as well as grow your network. Last year's conference boasted around 25,000 attendees. 

HubSpot’s announcement puts to rest any looming questions potential attendees had surrounding such a large conference in our current climate, and now allows the team to adjust their plans and shift their mindset to prepare for a virtual event.

Even though the event is going digital, there is no doubt that HubSpot will work hard to try to make it a success.

We are anxious to see what an event like INBOUND will look like online. In the past, INBOUND has been framed as not just a conference, but an immersive experience with over-the-top displays and exciting entertainment.  

So we have to ask, can an event like this be replicated in a digital environment? How will HubSpot deliver that type of value online?

We can expect more events going virtual

It will be interesting to see what HubSpot creates for the virtual version of INBOUND. It’s one thing to deliver educational value over a digital interface, but a larger immersive experience will be challenging to replicate online. 

However, it’s important to note that virtual events can be great and can carry a lot of value, even though some of that may look different than at in-person events. With the changing landscape we are experiencing today, we are likely to see more traditionally in-person events go virtual.

This shift is challenging the notion that in-person events are the only real option for a large and engaging industry and professional gatherings.

The COVID crisis has pushed organizations to face the challenges of what it looks like to interact with large groups via a virtual interface. One of the biggest challenges being, how can we keep a bigger audience engaged online? 

IMPACT’s Director of Community and Events, Stephanie Baiocchi, has firsthand experience with this, as she took IMPACT’s scheduled conference, Digital Sales and Marketing World, and turned it into a successful online event earlier this spring.

“We found that our attendees got a ton of value from the virtual conference, and that we were able to maintain high engagement through creating the right content for our audience and operating in a system that allowed for interaction. Incorporating live chat into presentations allowed attendees to ask questions and interact directly with the speakers (for our pre-recorded sessions).” 

Will you take your event virtual? 

While we will have to wait a few months to see what this virtual version of INBOUND looks like, there’s no question that we will see more virtual events popping up before then. 

As more organizations are turning to online events during this time, it's possible we will see this trend continue in the coming years, even when events no longer have to be digital.

Whether it’s a webinar or full-scale virtual conference, virtual events can be more cost-effective for both attendees and the host and, in some situations, can attract and engage with a larger audience — that is, if you have the right team in place and give it as much attention as you would an in-person event.

Does your business have an in-person event coming up that you are considering moving online? Check out our Virtual Event Consulting where we can coach you on how to go virtual.  

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

HubSpot

How much HubSpot do I need?

By John Becker on August 17th, 2021

By John Becker on August 17th, 2021

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out