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HubSpot adds new partnership tier: ‘Elite’
By Lexie Ward
HubSpot’s Solutions Partner Program is designed for agencies and service providers looking to expand their offerings and build expertise in HubSpot, which they can then deliver to a wide range of clients.
The program has been instrumental in helping many agencies grow and become successful in the inbound marketing space.
The partner program is a global community full of experts that offer marketing, sales, customer services, web design, CRM, IT services and more — and that all have one thing in common: they want to help their customers grow.
Here at IMPACT, we love the awesome partner community at HubSpot, which has allowed and encouraged our growth as an agency. Through partnerships, events, learning opportunities, and collaboration we have seen a huge value brought to our clients from this partnership.
HubSpot wrote the book on inbound marketing, and is a true leader in the world of digital marketing. IMPACT has looked to HubSpot as a guiding partner, and that has helped us to create our own unique take on the methodology.
Through embracing and rolling out the They Ask, You Answer philosophy in tandem with traditional inbound, IMPACT has been able to provide our clients with a new approach that focuses on the thoughts and questions of their customers in order to drive results.
Solutions Partner tiers
In order to better organize the Solutions Partner Program and make it easier for customers to match with an agency that will best fit their needs, HubSpot separates its partners into tiers using a combination of metrics.
As HubSpot puts it, “Tiers are designed to acknowledge those partners who have not only brought the inbound message to the most clients but also those who executed inbound marketing services to the highest standards.”
Tiers are determined by the number of clients the agency has brought to HubSpot and the number of HubSpot clients the company has managed over time. The main metrics that allow an agency to move between tiers are:
- Monthly recurring revenue (MRR) acquired and managed
- Client retention
- Software engagement
- Actual inbound marketing success
The five tiers are Partner, Gold, Platinum, Diamond, and now, Elite
In 2014 HubSpot added the Diamond tier to the top of its list, and, in January of 2020, HubSpot has rolled out Elite as its brand new top partner tier.
The Elite tier is meant to categorize partners who are executing inbound marketing at an exceptional level while successfully delivering HubSpot software to their clients at a high volume.
HubSpot has named IMPACT an Elite Solutions Partner, one of only eight partners in the world to have this distinction.
The distinction of being an Elite HubSpot partner is an important honor and helps all of us at IMPACT recognize the work we have done with HubSpot and inbound marketing, but even more so encourages us to continue to live our values and remain committed to helping businesses of all sizes develop, grow, and own their marketing and sales.
It’s important to note though that not all great partner agencies will be in the higher level tiers — in fact, partner agencies in all the tiers can offer great work and advanced expertise.
When looking for a HubSpot partner agency to work with, it’s important to look into more than just tier level. Explore reviews, service offerings, budget, certifications, and more to find who might be the best fit for your needs.
You can use the HubSpot Partner Directory as your starting place.
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