Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

5 Crucial Reasons to Include a Developer in Your Website Process

5 Crucial Reasons to Include a Developer in Your Website Process Blog Feature

Melissa Smith

Sr. Front-end Developer, 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

September 19th, 2017 min read

Ask yourself this question:

As a marketer, when do you start consulting a web developer in your website design process? Or if you are a developer, when do you start being included?

Is it in the brainstorming stage, in the wireframing stage, in the design stage, or none of the above?

If you answered none of the above, then you’ve got some explaining to do.

Not including your developer in the design process can lead to major problems. The problems can include designs being impossible to build (a.k.a. Unrealistic expectations), unnecessary technical complications, unnecessary features or effects that provide no value, confrontation between teammates, possibly days of revisions, or even a complete rebuild.

The biggest one of all and I’m sure we can all count on our fingers how many times we have had to do this -- How many of you have gone to web developer with a grand, innovative idea only to hear it wasn’t at all possible? ? I’m sure you all have. It’s the worst feeling in the world, and it reflects poorly on everyone on the team.

I am not going to lie and say this wasn’t something IMPACT struggled with at the beginning. Over the years we’ve realized that this is an extremely important part of our website design process that was missing, and we needed to fix it as soon as possible.

Now a developer is included in almost all aspects of the website design process.

Here are 5 reasons why you should include your developer in the process to ensure a smoother website redesign.

1. Developers Help You Understand What’s Really Possible

How many times (that you know of) has your designer or strategist shot down their own ideas because of the limitations of their knowledge?

Hand raise. A whole bunch! (Yes, I was a designer at one point in my career.)

Not only are developers here to stop ideas that are impossible, but to reassure you that others are. They might suggest things designers or strategists like you may have said “this is impossible” to.

By including your developer in your website brainstorming, or at the wireframing stages (and definitely at the design stages), you can grow your knowledge, realistically strategize what your site should and can do to achieve your goals, and in the end, be more confident about its performance.

2. Developers Can Help Make Tough UX Decisions

In their jobs, developers have to focus on the little details -- whether it is the hover effect, what the body text link color is going to be, what style the buttons are going to have, etc.

Not only are the aesthetics important but just as is important, and maybe even more, is how is a section going to function not only on desktop but on tablet and mobile as well.

By being involved earlier in the web design process, your developer would be able to voice their expertise when it comes to the UX/UI experience. This will also prevent the developer from having to alter to design at development because they already know what is going to happen based on their conversations.

In the end, the project all falls on the developer, and they are ones who bring everything to life.

3. Developers Can Provide New/Fresh Insights

Designing day after day, a designer can be stuck in a rut and get tunnel vision. When a developer is brought in, they can bring a fresh set of eyes and ideas to the table that a designer or marketer may be overlooking.

If your developer works with others in the company, maybe they have tried something that is converting really well on another page or for another team.

4. Better Collaboration Leads to Better Experience

Stuck on a section of a page or a full page itself?

Grab your developer and have a discussion as you’re just starting your website design. Collaborating can help solve your creative roadblock and bring out issues that might have been overlooked.

By working together you can find a solution to the direction you were working on, or come up with a brand new direction after having a discussion and doing some research.

This just happened to my pod the other day -- Our IMC (Inbound Marketing Consultant) was having a difficult time coming up with the best UX/UI experience for a client page. We decided internally that we needed to have a quick 30-minute meeting to sort this out.

We sat down, took a look at the landing page, an example sent by the client, and others and came up with a few solutions that not only worked for the UX/UI experience, but hit what we were looking to do on the head and was easy to develop on all devices.

If we didn’t have this meeting, we could have potentially really missed the mark with the client and even made my job more difficult if I wasn’t given the wireframe before it was presented and promised to the client.

In the end, early collaboration was our best friend, and it can be yours too.

If your creative team doesn’t have that type of communication/relationship, use these 5 ways to bridge the gap between your designer and developer.

5. More Motivation

It’s never fun to feel left out of a project.

Unfortunately, a developer’s voice isn’t usually heard until it’s time to lay out the code, which is sometimes too far down the line after decisions have already been made.

In the end of the day, when you bring your developer in earlier in the process, they will feel more connected to the work, appreciate the project more, and be motivated to bring even better insights to the table.

So, How Can You Get Your Developers Involved?

At IMPACT, it’s with early brainstorm meetings. This discussion allows our developers to give any feedback, and/or ideas they have, and be there to answer functionality questions right away.

If a developer is busy, we record the meeting, so that they can listen to it when they have a break or need a brain break. We also schedule a 5-10 minute debrief, to get them up to speed, especially if there are functionality questions. I suggest you do the same -- or if we’d be happy to work with you.

Click the banner below to explore our Website Redesign on the HubSpot Website Platform Services!

(Or if you're not sure if you're ready and are attending INBOUND 2017, reserve a free in-person Website Throwdown at the IMPACT Booth!)

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

Watch Free On-demand

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!