Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Jab, Jab, Jab, Right Hook: Becoming a Social Media Heavyweight

Jab, Jab, Jab, Right Hook: Becoming a Social Media Heavyweight Blog Feature

November 26th, 2013 min read

 jab-jab-jab-right-hookChances are that everyone from your boss to your 72-year-old father-in-law is using social media in some capacity.

As a result, finding an instructional book on social media marketing in 2013 is about as common as the hashtag itself. They're everywhere, as by now, most companies have established a voice on at the very least - several social media platforms.

But Gary Vaynerchuk has never been just another voice. His methods never your standard, "been there, done that" solution.

Working with some of the world's biggest brands in the execution of their social strategy, Vaynerchuk has been in the trenches figuring out how to profit from each platform, often when the popular choice was to denounce that it simply wasn't possible.

His newest book, Jab, Jab, Jab, Right Hook is a comprehensive detailing of his findings on what has indeed worked, what hasn't, and how to manage each platform differently.

Containing dozens of big brand case studies, Vaynerchuk proves that effective social media marketing isn't serendipitous, but rather a discernible strategy attained from simply paying attention to your audience. A time commitment, sure. But worry not, as Vaynerchuk has paid enough attention for all of us, and lucky for marketers, has thoroughly detailed not only what will work, but also how to do it yourself.

"You can put out good content, but if it ignores the context of the platform on which it appears, it still falls flat." - Vaynerchuk

 

For the social skeptics, this book contains enough real proof that by throwing enough jabs – or by giving – to your following, you've set yourself up to throw more profitable right hooks (asking for the sale.)

However, the true value lies in Vaynerchuk's ability to maintain an actionable, tactical approach for developing your strategy, as there's enough theory-based social advice out there right now to drown out Twitter altogether (seriously.)

Jab provides social media marketers the manifesto they've needed in order to craft a strategy that actually attracts an audience. So you can continue approaching your social strategy as you always have, or you can take Gary's advice and put the work in to actually make social media an engaging experience for everyone involved. Jab, Jab, Jab, Right Hook lays the foundation, now's your opportunity to build upon it.

Read our full summary of Gary Vaynerchuk's Jab, Jab Jab, Right Hook by filling out the form below!

Early on Vaynerchuk opines that your phone, and by function, social media, is never more than an arms lengths away. For every marketer's sake, neither should this book.
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

HubSpot

How much HubSpot do I need?

By John Becker on August 17th, 2021

By John Becker on August 17th, 2021

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out