Chances are that everyone from your boss to your 72-year-old father-in-law is using social media in some capacity.
As a result, finding an instructional book on social media marketing in 2013 is about as common as the hashtag itself. They're everywhere, as by now, most companies have established a voice on at the very least - several social media platforms.
But Gary Vaynerchuk has never been just another voice. His methods never your standard, "been there, done that" solution.
Working with some of the world's biggest brands in the execution of their social strategy, Vaynerchuk has been in the trenches figuring out how to profit from each platform, often when the popular choice was to denounce that it simply wasn't possible.
His newest book, Jab, Jab, Jab, Right Hook is a comprehensive detailing of his findings on what has indeed worked, what hasn't, and how to manage each platform differently.
Containing dozens of big brand case studies, Vaynerchuk proves that effective social media marketing isn't serendipitous, but rather a discernible strategy attained from simply paying attention to your audience. A time commitment, sure. But worry not, as Vaynerchuk has paid enough attention for all of us, and lucky for marketers, has thoroughly detailed not only what will work, but also how to do it yourself.
"You can put out good content, but if it ignores the context of the platform on which it appears, it still falls flat." - Vaynerchuk
For the social skeptics, this book contains enough real proof that by throwing enough jabs – or by giving – to your following, you've set yourself up to throw more profitable right hooks (asking for the sale.)
However, the true value lies in Vaynerchuk's ability to maintain an actionable, tactical approach for developing your strategy, as there's enough theory-based social advice out there right now to drown out Twitter altogether (seriously.)
Jab provides social media marketers the manifesto they've needed in order to craft a strategy that actually attracts an audience. So you can continue approaching your social strategy as you always have, or you can take Gary's advice and put the work in to actually make social media an engaging experience for everyone involved. Jab, Jab, Jab, Right Hooklays the foundation, now's your opportunity to build upon it.
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Early on Vaynerchuk opines that your phone, and by function, social media, is never more than an arms lengths away. For every marketer's sake, neither should this book.